{"id":105,"date":"2020-03-30T17:10:50","date_gmt":"2020-03-30T11:40:50","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=105"},"modified":"2020-03-30T17:10:50","modified_gmt":"2020-03-30T11:40:50","slug":"is-facial-recognition-technology-helpful-for-customers","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/is-facial-recognition-technology-helpful-for-customers\/","title":{"rendered":"Is Facial Recognition Technology Helpful for Customers?"},"content":{"rendered":"\n
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Various brands and businesses are utilizing facial\nrecognition for enhancing their customer security authorizations. Many big\ncompanies such as Apple and others are making the wise use of this new technology\nto improve the ways of interactions with its existing customers. This\ntechnology has unlocked a path to seamless interactions between a brand and its\nusers.  <\/p>\n\n\n\n

Facial recognition has also proven to strengthen the\nsecurity aspects for the business as well as the consumers\u2019 side. As the tech\nis improving day by day, several leading brands are planning to include it into\ntheir products and services while consumers are allowing the mode of\nauthorization for more easy identification.   <\/p>\n\n\n\n

Facial recognition is a biometric innovation that assists in\nrecognizing and identifying people by capturing and analyzing their faces. The\nrecognition completes when the system put side by side faces from the captures\nimage or video, and the one saved in the database.<\/p>\n\n\n\n

In Asia, the innovation has appeared to be surprisingly\nbeneficial for the businesses to enhance the pace of their services by\noptimizing the sophisticated verification processes, enriching consumer\nexperience as well as permitting contactless transactions.   <\/p>\n\n\n\n

Replacing\nKeys and Tickets<\/strong><\/p>\n\n\n\n

The approach is keenly handy in most aviation and\ntransportation companies. For illustration, the technology is currently\nutilized in the place of complicated ticketing authorizations and multiple\nsecurity touch points. Instead of boring fingerprint verification security\nauthorization on every entrance, the companies have implemented the facial\nrecognition systems. This has made the consumer experience several fold easier\nand less time consuming than ever before.  <\/p>\n\n\n\n

The consumers do not need physical tickets if the company\nand customer allow and apply the facial identification technology. Let\u2019s assume\nyou are getting late for your flight, and it is almost leaving, you have only a\nfew minutes left, but you know that documents verification of the airport\nplatform will make you miss it. In such cases, if the airport companies can use\nfacial identification in the place of traditional verification methods, they\ncan save the time and efforts of their customers as well as the company staff. \n <\/p>\n\n\n\n

KLIA-\nUltimate Instance for Facial Recognition System<\/strong><\/p>\n\n\n\n

In Malaysia, there is a famous airport named KLIA, which is\nalso known as Kuala Lumpur International Airport. They are using a single token\njourney algorithm via a facial recognition system. The travelers\u2019 documents,\nfaces, and trip information are saved digitally in a token form that can be\naccessed to use any services at the airport.  <\/p>\n\n\n\n

This has helped the consumers to surpass the fear of\nsophisticated and time taking security checkpoint methods and verifications.\nNow their consumers are free from these traditional security verifications\nsince they only need to show their faces into the installed facial recognition\nsystems. <\/p>\n\n\n\n

The same technology can also be installed on hotels or\nhigh-end apartments to be used in the place of keycards. It can assist\nenhancing the safety and security to prevent the forced entries as well as make\nthe consumers free from the bother of carrying keycards.  <\/p>\n\n\n\n

Personalized\nConsumer Experience<\/strong><\/p>\n\n\n\n

This tool is not only meant for security purposes or verification methods, but it can also help in other aspects too. Such as the businesses that wish to connect and delights with customers. If you want to do smart marketing, then facial recognition can help you in delivering more targeted ads to relevant people by analysing their faces to judge the age and gender.\u00a0The same tech can also help the beauty brands to assist customers in selecting the right products appropriate for their skin tone and face features. So overall, it improves the personalised consumer experience by thoroughly analysing their face structure and features. Using this technology can also result in attracting new customers towards your brand as well as it can stand out your business from others. <\/p>\n","protected":false},"excerpt":{"rendered":"

Various brands and businesses are utilizing facial recognition for enhancing their customer security authorizations. Many big companies such as Apple and others are making the wise use of this new technology to improve the ways of interactions with its existing customers. This technology has unlocked a path to seamless interactions between a brand and its […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[8],"tags":[52,51],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/105"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":107,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/105\/revisions\/107"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}