{"id":164,"date":"2020-04-22T16:24:51","date_gmt":"2020-04-22T10:54:51","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=164"},"modified":"2020-04-22T16:24:51","modified_gmt":"2020-04-22T10:54:51","slug":"google-enables-free-shopping-ads-for-merchants","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/google-enables-free-shopping-ads-for-merchants\/","title":{"rendered":"Google Enables Free Shopping Ads for Merchants"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"500\" src=\"https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/04\/22-4-2020-2.png\" alt=\"\" class=\"wp-image-165\" srcset=\"https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/04\/22-4-2020-2.png 750w, https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/04\/22-4-2020-2-300x200.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>The Google Shopping Ads that appear on the top of search\nresults will be free for the merchants soon. These product listing ads are now\nbecoming free for the businesses, and this can help the small and local business\nholders. Now they can advertise their products on the Google search results for\nfree, and customers would be able to buy the listed products right away.<\/p>\n\n\n\n<p>It is the best opportunity for the businesses and small\nmerchants who were dependent on organic traffic and SEO. Now they can rocket\ntheir sales by utilizing Google Shopping Ads for free as Google announced it\nofficially. By the end of this month, Google will make its Shopping Ads, aka\nproduct listing ads free of cost for the merchants.&nbsp; <\/p>\n\n\n\n<p>This initiative is taken for the companies and entrepreneur\nthat are struggling in the ongoing flood of economic failure. The business\nholders that are facing low sales issues can list their products for free on\nGoogle Shopping ads, and then their products will appear on the top of SERP.\nConsidering Google is the most accessed search engine around the world, your\nproducts can get millions of impressions if it appears in the product listing\nof the Google Search page.&nbsp;&nbsp; <\/p>\n\n\n\n<p>This new update will start working before May, 2020, and\nthen you will see the product listings on the Google SERP that mainly consist\nof free ads. Google describes why it is such a big decision; the company wants\nto assist the business that hit worse by the pandemic. Especially for those\nbusinesses that can\u2019t afford Google Shopping ads due to the economic\nimbalance.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p>The world\u2019s leading search engine also tells that most\ncustomers are now using Google to find desired goods and products, but small\nbusinesses and retailers can\u2019t afford the Google ads. That\u2019s why they are\nfacing the biggest downfall in their profit. <\/p>\n\n\n\n<p>Google can\u2019t ignore such things, and thus it took a firm\ninitiative to make its shopping ads free for the brands. You can sell a wide\nrange pf items like essential goods, products, edibles, or toys.&nbsp; <\/p>\n\n\n\n<p>These days, online advertisement is the biggest source of\nsales and interested customers. It is a lifeline for your business as due to\nsocial distancing, all customers are using the internet to search and get the\nrequired products. They are not leaving their homes and getting everything\nright at their home. Due to this rapid change, small businesses and merchants\nare getting no sales as they haven\u2019t adopted with online marketing. The reason\nfor not stacking the business online could be anything, low budget, a lack of\nknowledge, or no interest in technology. However, Google has created a much\neasier and free of cost method for such businesses to list their products on\nGoogle SERP.<\/p>\n\n\n\n<p><strong>Benefits of\nFree Google Shopping Ads<\/strong><\/p>\n\n\n\n<p>This new, drastically change in online marketing will affect\npeople in the following way:<\/p>\n\n\n\n<ul><li><strong>Buyers:<\/strong>\nConsumers would be able to find and choose from a wide range of products. They\nmight see many new stores and sellers on Google. This may also help you get\nproducts at a much affordable price as compared to what you have seen until\nnow.<\/li><li><strong>Merchants:<\/strong>\nFree opportunity to get millions of impressions from targeted customers on the\nproducts. The drastic enhancement in online sales.<\/li><\/ul>\n\n\n\n<p><strong>Marketers:<\/strong> The existing Google Shopping marketers can\nexpand their listing with new free opportunities.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Shopping Ads that appear on the top of search results will be free for the merchants soon. These product listing ads are now becoming free for the businesses, and this can help the small and local business holders. Now they can advertise their products on the Google search results for free, and customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/164"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/164\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}