{"id":189,"date":"2020-05-01T18:52:35","date_gmt":"2020-05-01T13:22:35","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=189"},"modified":"2020-05-01T18:52:35","modified_gmt":"2020-05-01T13:22:35","slug":"youtube-seo-8-steps-to-create-an-optimized-youtube-channel","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/youtube-seo-8-steps-to-create-an-optimized-youtube-channel\/","title":{"rendered":"YouTube SEO: 8 Steps to Create an Optimized YouTube Channel"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

YouTube is one of the best ways to tell the world who you\nare and to show all of your talents. Besides that, it is one of the best\nmarketing platforms to find a relevant audience and potential customers.<\/p>\n\n\n\n

It gets over 8.56 billion search visits every month, which\nis far above the population of the whole world. In case your business already\nhas an online presence with a website and social media pages but doesn\u2019t have a\nYouTube channel, then you are letting go of many of the potential leads. Not\nonly that, it also provides surprising online brand awareness and can expand\nyour current online customers.       <\/p>\n\n\n\n

It has more than 2 billion active users that mean you can go\nthere and grab many new clients you might have never targeted before. In your\ncontent marketing strategy, it is wise to include a content strategy for your\nYouTube channel so that you can create and post video content on\nit.  <\/p>\n\n\n\n

However, for that, you need a YouTube channel first. In this\narticle, you about to learn just that. We will tell you how to set up an\noptimized YouTube channel and rank it. <\/p>\n\n\n\n

In case you don\u2019t have an account, you will need to get one\nfor it. If you have a Google account, then you can simply sign in instead.\nHowever, if you wish to create a dedicated account for this purpose, you can do\nso with these instructions:<\/p>\n\n\n\n

How to\nCreate an Optimized YouTube Channel That Ranks Well <\/strong><\/p>\n\n\n\n

Step 1:\nCreate an Account <\/strong><\/p>\n\n\n\n

  1. Head to the homepage of YouTube.  <\/li>
  2. Then, go to \u201cSign in.\u201d<\/li>
  3. Navigate to More and then tap the Create account\noption.  <\/li>
  4. Next, you will see the Google Sign-up form screen\nthat will prompt you to enter the username and password. <\/li>
  5. Provide the asked credentials to\ncontinue.  <\/li>
  6. After that, pick the \u201cTo manage my business\u201d\noption.  <\/li><\/ol>\n\n\n\n

    Step 2: Log\nin to YouTube<\/strong><\/p>\n\n\n\n

    Once your account formation completes, go to YouTube and\nthen sign in with your credentials. To do so, once you open YouTube, click on\nSign in link on the upper-right corner.  <\/p>\n\n\n\n

    Step 3:\nOpen YouTube Settings<\/strong><\/p>\n\n\n\n

    Now, as you are signed in to your YouTube account, our next\nstep is to reach to its settings. There we will manage and tweak some settings.<\/p>\n\n\n\n

    1. To open it, tap your account icon on the\nupper-right corner on your screen.  <\/li>
    2. Then, you will see a drop-down menu.<\/li>
    3. Choose the Create a channel option.  <\/li><\/ol>\n\n\n\n

      Step 4: Give\na Name to Your New YouTube Channel<\/strong><\/p>\n\n\n\n

      1. Choose the option that says use a custom name.<\/li>
      2. Provide a name for your channel. If you are a\nbrand or business, give it your official brand name. <\/li>
      3. For example, your brand name is \u201cTap Once,\u201d then\nyou should name your website, social media pages, and YouTube channel the same\nname. This will enable the audience to recognize you easily.<\/li>
      4. Also, keep in mind once you enter a name, you\nwon\u2019t be able to edit or change it before the next 90 days. So, enter the name\ncarefully.  <\/li><\/ol>\n\n\n\n

        Step 5: Add\na YouTube Banner Image<\/strong><\/p>\n\n\n\n

        Now you need to brand and decorate your channel home page.\nThe first step to brand your channel is by using a perfect YouTube banner.\nYouTube calls it Channel art. It is very much identical to the Linkedin or\nFacebook cover image. You can easily design a banner or channel art for your YouTube\nchannel with Canva. It is an online tool that enables you to craft accurate and\noptimized images for various marketing platforms and social media.<\/p>\n\n\n\n

        Once you have created a channel art image, hover your cursor\non the banner of your channel and then press \u201cAdd channel art.\u201d<\/p>\n\n\n\n

        Step 5: Uploading a Logo for Your\nChannel<\/strong><\/p>\n\n\n\n

        1. In order to do so, you have to open YouTube on a\ncomputer.<\/li>
        2. On a PC or Mac, open YouTube and log in to your\naccount.  <\/li>
        3. Then go to your channel.<\/li>
        4. Hover your mouse cursor over the profile picture\nof YouTube.  <\/li>
        5. Next, choose the Edit channel icon.<\/li>
        6. There you can upload a logo or icon for your\nchannel.  <\/li><\/ol>\n\n\n\n

          Keep in mind that it is one of the most important factors in\nthe branding of your channel, and the user will be able to recognize you easily\nvia it. If you are a brand, then use your iconic logo here. It supports an\nimage of 98×98 pixels and with JPG, BMP, GIF, or PNG format.  <\/p>\n\n\n\n

          Step 6: Post\nYour First Video<\/strong><\/p>\n\n\n\n

          Now your basic channel is almost ready to be engaged. To\nupload a video follow these guidelines:<\/p>\n\n\n\n

          1. Once you are signed in to your account, go to\n\u201cCreate a Video or Post\u201d located on the upper-right corner.<\/li>
          2. Next, go to \u201cSelect files to upload.\u201d<\/li>
          3. Browse the video you want to post and then and\nthen choose it.<\/li>
          4. Choose the Public option using the drop-down\nmenu.  <\/li>
          5. Provide the title and description for your\nvideo. You should include the keywords in a natural way while writing a\ndescription of your videos.  <\/li>
          6. You can\u2019t enter more than 100 characters in\nTitle and more than 5000 in the description. Make sure to include keywords in\ntitles and descriptions so that people will be able to find it\neasily.  <\/li>
          7. Now publish it.  <\/li><\/ol>\n\n\n\n

            Step 8: Upload\na Trailer for Your Channel<\/strong><\/p>\n\n\n\n

            It is one of the best ways to attract new users to subscribe\nto your channel as well as it will provide a brief introduction about your\nchannel. In the trailer, you can show a glimpse of the exciting content that\nyou provide on your channel and give a reason for people to join\nyou.  <\/p>\n\n\n\n

            To upload a video as a channel trailer, follow these steps:<\/p>\n\n\n\n

            1. Upload the video that you want to choose as a trailer for your channel.\u00a0\u00a0<\/li>
            2. Then visit the home page of your channel.\u00a0\u00a0<\/li>
            3. Go to Customize channel.\u00a0<\/li>
            4. Then visit the Home tab.<\/li>
            5. Tap on \u201cFor new visitors.\u201d<\/li>
            6. Head to Edit.<\/li>
            7. Choose \u201cChange trailer.\u201d <\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

              YouTube is one of the best ways to tell the world who you are and to show all of your talents. Besides that, it is one of the best marketing platforms to find a relevant audience and potential customers. It gets over 8.56 billion search visits every month, which is far above the population of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[49],"tags":[60,20],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/189"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"predecessor-version":[{"id":191,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/189\/revisions\/191"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}