{"id":193,"date":"2020-05-04T19:14:11","date_gmt":"2020-05-04T13:44:11","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=193"},"modified":"2020-05-04T19:14:11","modified_gmt":"2020-05-04T13:44:11","slug":"link-building-strategies-2020-the-good-the-bad-the-ugly","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/link-building-strategies-2020-the-good-the-bad-the-ugly\/","title":{"rendered":"Link Building Strategies 2020: The Good, the Bad & the Ugly"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Backlinks are essential for websites to rank well and there\nare dozens of ways to get backlinks or inbound links for your website. Some\nways are pretty easy as well as quick, while some are pretty challenging and time-consuming.<\/p>\n\n\n\n

Different people have diverse perceptions about link\nbuilding, and many are unsure what makes a backlink good or poor. Internet is\nstuffed with various reviews, suggestions, tips, and guides about link\nbuilding, but hardly any of them tells which strategies are worth for your\nbusiness. How are you going to distinguish between the good link building\nstrategy, the bad, and the ugly one?  <\/p>\n\n\n\n

In this article, we are going to tell you what link building\nstrategies are worth in 2020 and what tactics have gone useless. So without\nwasting any more time, let\u2019s dive in\u2026<\/p>\n\n\n\n

Link\nBuilding Techniques: What\u2019s New in 2020\u2019s Guidelines?<\/strong><\/p>\n\n\n\n

Google and other popular search engines are regularly\nupdating their search ranking factors, policies, rules, and algorithms to offer\ntop-notch search experience to their users. In 2020, the search engines are\nworking harder than ever to kick out the websites from its results that use\npoor or bad link building methods. Hence, every online marketer and search\nengine optimization professional need to learn what link building methods does\nGoogle love and what it hates in 2020.<\/p>\n\n\n\n

Backlinks\nBuilding Strategies Explained<\/strong><\/p>\n\n\n\n

The Good\nLinks<\/strong><\/p>\n\n\n\n

Good or high-quality backlinks are likely to be made\nnaturally. You can also call it Organic link building methods. It might take\nlots of effort and time but are highly efficient, and Google loves these links.\nAt the same time, your competitor may not be able to earn these organic links\nas it can\u2019t be built with artificial methods. Even a single organic link is\nmuch more valuable than other planned links. <\/p>\n\n\n\n

  1. Editorial\nLinks<\/strong><\/li><\/ol>\n\n\n\n

    When a blog writer, contributor, or a journalist is so\nimpressed by your brand, services, or products that it adds a link of your\nwebsite into its article or website, it is called an editorial link. These\nlinks are referred to as natural links by search engines. However, these links\nare far than challenging for startups or small brands.  <\/p>\n\n\n\n

    Popular and trustworthy worldwide brands and companies often\nget these links as people refer to their products and services on their\nwebsites frequently. For example, a tech blogger embeds a link of a particular\nelectronic device from Amazon while explaining it.<\/p>\n\n\n\n

    1. Guest Posting<\/strong><\/li><\/ol>\n\n\n\n

      It is also one of the organic ways of building links and\nranks just beneath editorial links when it is done naturally. It is different\nfrom the above method because, in this method, you create content for other\nsimilar sites, and then they link to your site. However, Google is taking\nlow-quality guest blogging seriously in 2020, and those who does it only for\ngetting backlinks are likely to be targeted by Google Bots. Google does not love\nthe guest blogs only intended for earning links as it loves the natural links,\nnot the artificial ones.<\/p>\n\n\n\n

      To make Google consider your guest blogging practices\ngenuine, make sure to do this only for reaching a larger audience and brand\nawareness instead of getting links. The people who only want backlinks via\nguest posting are likely to post average quality content and hyperlinking an\nirrelevant keyword frequently. Make sure to keep your hyperlinking in the guest\npost to feel more natural and meaningful rather than just stuffing your domain\nname in any random term.   <\/p>\n\n\n\n

      1. Niche Directories<\/strong><\/li><\/ol>\n\n\n\n

        Most people think that directories are useless these days.\nIt might be true to some extent, but they are not at least 100% dead until now.\nWe still have some high-quality niche directories that can provide excellent\nbacklinks for your site.  <\/p>\n\n\n\n

        So searching for several genuine directories that are\nrelevant to your niche can power up your domain ranking surpassingly since it\nis a much faster and easier method to build links. We are not talking about the\ntraditional web directories, but the business or companies, or niche particular\nnetworking teams, and other corporations that have their own Members Directory.\nOnly choose those directories that include genuine evaluation process and post\nregular content.  <\/p>\n\n\n\n

        The Bad\nBacklinks<\/strong><\/p>\n\n\n\n

        These links are of the worst quality and can be earned in\ntons of volume with ease. You can create huge volumes with almost 0 % money and\nlittle effort when compared with other professional link building strategies. These\nlinks have to be avoided at all costs if you want your site to live long and\nrun without penalties. Google strictly keep such sites away from its organic\nresults as much as possible. <\/p>\n\n\n\n

        These links are those created in exchange for little money or\ndo-follow links, blog commenting or forums, general directories, private blog\nnetworks, and other methods. These are one of the traditional ways of building\nbacklinks and no longer exist.    <\/p>\n\n\n\n

        The Ugly\nBacklinks<\/strong><\/p>\n\n\n\n

        Backlinks that can be generated effortlessly without\nrequiring much time and effort are the ugly links. You can easily create these\nlinks in massive numbers even with fewer human resources, but they hardly\naffect your search engine ranking.   <\/p>\n\n\n\n

        Investing time for these types of links is almost fruitless,\nwastage of effort, and time. You can\u2019t expect much return on investment from\nthese poor links. Besides their 0-1% effect on organic SEO, they can even make\nyour site filled with bad or low-quality traffic, and in the end, your site may\nbe panelized from Google.<\/p>\n\n\n\n

        Articles submission directories, spin content guest posting,\nbacklinks from irrelevant sites, header\/footers, and sidebar links are some\nexamples of the ugly link building techniques. \nNever implement such strategies in your business.<\/p>\n\n\n\n

        Conclusion<\/strong><\/p>\n\n\n\n

        Never follow the link building strategies that seem easy and\nexplosive when compared with genuine methods as they can sting you in a long\nrace. These poor links may appear to be helpful at the beginning but can leave\nyou helpless once Google will penalize or completely block your site from its\nsearch engine. Go for the quality links instead of quantity links. Ten\nhigh-quality or genuine links are way better than 1000 poor quality links.  <\/p>\n","protected":false},"excerpt":{"rendered":"

        Backlinks are essential for websites to rank well and there are dozens of ways to get backlinks or inbound links for your website. Some ways are pretty easy as well as quick, while some are pretty challenging and time-consuming. Different people have diverse perceptions about link building, and many are unsure what makes a backlink […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[1],"tags":[65,60],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/193"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":195,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions\/195"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}