{"id":225,"date":"2020-05-15T18:54:54","date_gmt":"2020-05-15T13:24:54","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=225"},"modified":"2020-05-15T18:54:54","modified_gmt":"2020-05-15T13:24:54","slug":"your-complete-guide-to-product-packaging-design","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/your-complete-guide-to-product-packaging-design\/","title":{"rendered":"Your Complete Guide to Product Packaging Design"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The packaging is the first thing we see in a product when it arrives. So, it is essential the packaging goes in line with the product and maintains its essence. Product Packaging Design is the exterior design of a commodity. While choosing a product packaging design, we have plenty of options such as graphics, fonts, colors, material, and the type of container. Here, we have tried to break down all the essential things into steps to make it your complete guide.<\/p>\n\n\n\n

Things to do before you get started with your packaging design<\/strong> <\/h6>\n\n\n\n

The first\nstep is to find answers to these three elementary yet important questions. Know\nwhat the product is, who will purchase it, and where will they purchase it\nfrom?<\/p>\n\n\n\n

  1. What is the product?<\/strong><\/li><\/ol>\n\n\n\n

    The simplest\nquestion to ask yourself, what is it that you are going to sell? Is it liquid?\nHow big is it? These questions will help you determine what type of packaging\nwill be suitable for your product. For example, if it is liquid, then you will\nneed a bottle to contain it. If it is huge or has odd dimensions, it will\nrequire a custom packaging. If it is delicate, it will need strong packaging,\nand so on. <\/p>\n\n\n\n

    1. Who will purchase it?<\/strong><\/li><\/ol>\n\n\n\n

      Secondly,\nknow your target audience. Who are you selling your product to? Is it just men\nor women or both? Is it meant for children or senior citizens? Is it for people\nwith a tight budget, or is it for people who have lots of spare money? You must\nknow who will purchase your product and make sure that your packaging is\nappealing to them. For example, if it is for kids, you may want to keep\nsomething cheerful and cartoonish. If it is for affluent customers, you can\nkeep the packaging luxurious, etc.<\/p>\n\n\n\n

      1. Where will they purchase it?<\/strong><\/li><\/ol>\n\n\n\n

        Last but very important, where will the people buy your product from? Maybe in a supermarket or a boutique or online? If it is available online, you may want to focus on keeping the package solid so that it doesn\u2019t get tampered during shipping. If it is going to be displayed in a boutique, you better make the packaging alluring as the customers will be surrounded by plenty of beautiful items. You don\u2019t want it to end up getting neglected there.<\/p>\n\n\n\n

        Information you need to collect<\/strong> <\/h6>\n\n\n\n
        1. Brand Requirements<\/strong><\/li><\/ol>\n\n\n\n

          If your\nproduct is representing a brand, you must ensure that the packaging goes in\nline with the particular brand. Collect information such as logos, fonts, and\ncolors that should go on the packaging.<\/p>\n\n\n\n

          1. Content that must be on the packaging<\/strong><\/li><\/ol>\n\n\n\n

            The content\non your packaging will help your product to stand out. However, depending on\nthe product, you might need to add some information like barcode, nutrition\nmark, or in case of a product that expires, you will have to leave some space\nso that a stamp can be placed later.<\/p>\n\n\n\n

            1. Do some style research<\/strong><\/li><\/ol>\n\n\n\n

              Start\ncollecting the images of packages you like and some great styles too. You do\nnot have to make this decision in a hurry, but remember what you like is not\nnecessarily \u201cthe one\u201d for your product. Keep your target audience in mind too.<\/p>\n\n\n\n

              1. Know your budget<\/strong><\/li><\/ol>\n\n\n\n

                Another critical step is to know your budget. Calculate the one-time and per-item costs too. The one-time price is the charges for original design, stamps, printing, etc. Per-item price is the charges you pay for labor and materials like boxes, tissue, or foam for stuffing, bags, etc.<\/p>\n\n\n\n

                The Packaging Design Process<\/strong><\/h6>\n\n\n\n
                1. Know the packaging layers required<\/strong><\/li><\/ol>\n\n\n\n

                  There are\nthree packaging layers \u2013 outer, inner, and product packaging. The outer layer\nis what the customer sees first, the inner layer includes the tissue or\nstuffing to protect the product, and the product packaging is the wrapping of\nyour product. Know if your product needs one or all of these layers.<\/p>\n\n\n\n

                  1. Choosing the right packaging<\/strong><\/li><\/ol>\n\n\n\n

                    This\nrequires most of your work but is definitely worth all of it. Keep your product\ntype in mind while deciding the packaging. Do your research well about the\ncompetition in the market. Finally, make sure if the packaging suits your\nbudget.<\/p>\n\n\n\n

                    1. Consider your printing requirements<\/strong><\/li><\/ol>\n\n\n\n

                      This is not\nneeded until you have finalized your design. However, being a step ahead never\nhurts. So line up your printer, know the costs, color options, and other\nprinting requirements.<\/p>\n\n\n\n

                      1. Choose your centerpiece<\/strong><\/li><\/ol>\n\n\n\n

                        A catchy\ntagline, attractive photos, and an excellent testimonial sounds perfect, isn\u2019t\nit? But what exactly do you want your customers to remember after they see your\nproduct? Be careful when choosing the centerpiece of your product, as it is\nmore likely to represent it.<\/p>\n\n\n\n

                        1. Evaluate the complete packaging<\/strong><\/li><\/ol>\n\n\n\n

                          Once you are\ndone with the design, try to picture and think if the design genuinely\nrepresents your product. Will it look attractive in stores or supermarkets?\nWill it look excellent in 3D? In case you bring new variations in the product,\nis the packaging versatile enough to go with it? Lastly, know if the buyers can\nreuse your packaging as it can contribute well to your sales.<\/p>\n\n\n\n

                          1. Take feedback<\/strong><\/li><\/ol>\n\n\n\n

                            Approach people\nwho have never seen your packaging before or are unaware of the product, and\nask them what idea they get from it. Ask them what they think this product is\nand what it does. Their replies will tell you how much you have succeeded in\nit. If it\u2019s positive, go for it, if not go back to the designer to make\npossible changes.<\/p>\n\n\n\n

                            1. Get it printed<\/strong><\/li><\/ol>\n\n\n\n

                              Once you are ready to get the design printed, collect the\nright files from your designer. You will need packaging dielines in vector\nformat and the color codes.<\/p>\n\n\n\n

                              So, with\nthis, you will probably be able to find the perfect packaging for your product.\nNow you are all set to go. Let us know your views by leaving them in the\ncomment box below!<\/p>\n","protected":false},"excerpt":{"rendered":"

                              The packaging is the first thing we see in a product when it arrives. So, it is essential the packaging goes in line with the product and maintains its essence. Product Packaging Design is the exterior design of a commodity. While choosing a product packaging design, we have plenty of options such as graphics, fonts, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[49],"tags":[17],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/225"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"predecessor-version":[{"id":227,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/225\/revisions\/227"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}