{"id":253,"date":"2020-05-27T16:49:18","date_gmt":"2020-05-27T11:19:18","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=253"},"modified":"2020-05-27T16:49:18","modified_gmt":"2020-05-27T11:19:18","slug":"how-to-build-a-high-converting-email-funnel","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/how-to-build-a-high-converting-email-funnel\/","title":{"rendered":"How to Build a High-Converting Email Funnel?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

No matter what type of business you own and within what\nindustry, you need constant sales. To run a business smoothly, you require\nconsumers who do not just buy once or twice from you, but who come back often\nfor more. In a nutshell, your business needs those valuable prospects on your\nside.<\/p>\n\n\n\n

Although being able to sell your products or services\ncan be tricky, especially when you got big goals. As the owner of a business,\nyou have control over most of the areas, except for unpredictable customers.\nThese are the ones who can give you a tough time.<\/p>\n\n\n\n

Influencing customers is the only way to gain complete\ncontrol over your business, and for that, the most effective method is to build\na high-converting email funnel. With a powerful email funnel, you will be able\nto obtain more leads for conversion into sales while keeping the existing\ncustomers engaged.<\/p>\n\n\n\n

What\nis an Email Funnel?<\/strong><\/h5>\n\n\n\n

The term “Email Funnel” won’t be new for many\nbusinesses. Either they have applied it in some way or came across one\nthemselves. Email Funnel also goes by other names like autoresponder series,\nfollow-up email sequence, lead nurturing funnel, and automated funnel:\ndifferent names but the same purpose.<\/p>\n\n\n\n

An email funnel is nothing but a representation of how a\ncustomer moves through a sales pitch. It refers to the series of emails that\nhelp your prospects approach a specific goal\/most wanted action.<\/p>\n\n\n\n

However, every email funnel has one particular goal in\ncommon – to encourage their leads in the best possible manner so that they\neasily move through the top until the end of the funnel. The idea is to provide\nenough value to the prospects at each funnel stage to prevent them from leaving\nbefore they hit the buy button.<\/p>\n\n\n\n

5\nSteps to Create a High-Converting Email Funnel<\/strong><\/h5>\n\n\n\n

When it comes to growing your business and widening your\nreach, Email is the key, hands down. You can leverage email marketing by\ncreating an efficient email funnel which will ultimately help you achieve your\nbusiness goals easily. <\/p>\n\n\n\n

Have a look at these five simple steps to create a solid\nemail funnel that will let you convert more leads into sales.<\/p>\n\n\n\n

Plan\nyour customer’s journey<\/strong><\/p>\n\n\n\n

The ultimate purpose behind your email funnel is\ncrucial, and having a clear idea of it will help you to make sure you are\ngetting the required outcome. So figure out why exactly do you want to build an\nemail funnel?<\/p>\n\n\n\n

Like others, if you also want to grow your business,\nthen the purpose of your email funnel will be to get more sales. To achieve\nthat, you will need a reliable working system that can nurture your leads for a\nwhile and convert them into loyal customers automatically.<\/p>\n\n\n\n

Be practical on the fact that most of the leads that you\nare going to add to your email funnel will not be willing to buy from you in\nthe first place. It will be your efforts that will convert them slowly. When\nyou establish a solid email funnel, the overall cost of obtaining leads decreases\nbecause you will be converting them via a precise nurturing procedure.<\/p>\n\n\n\n

Before proceeding to create an email funnel, try to\nfigure your customer’s journey. Right from the time, they will come across your\noffer till they actually decide about investing in it.<\/p>\n\n\n\n

Having a better clarity of your customer’s lifecycle and\nhow they will be moving through the funnel will be an added advantage.<\/p>\n\n\n\n

The idea is to connect with customers who haven’t bought any of your products yet and to encourage them until they finally make a purchase. On the basis of your customer’s journey, design your funnel, and try to keep it minimalistic.<\/p>\n\n\n\n

Start\nwriting a series of welcome emails<\/strong><\/p>\n\n\n\n

How you start your Email decides how many are going to\nstay and leave. With a compelling series of welcome emails, you can keep your\naudience interested and establish the pace for your future emails.<\/p>\n\n\n\n

For instance, your series of welcome emails can be like:<\/p>\n\n\n\n

  • Email 1 – Provide relevant information regarding the\ncontent of emails they will be receiving from you and its frequency.<\/li>
  • Email 2 – Discuss your journey. How you built this\ncompany and how it reached here today – struggles, failures, and success.<\/li>
  • Email 3 – Express what your company stands for and\nbelieves in.<\/li>
  • Email 4 & 5 – Provide them great content that they\ncan put to use straight away.<\/li>
  • Email 6 & 7 – Talk about the challenges your\ncustomers face and then tell them how your product\/service can help ease it.<\/li><\/ul>\n\n\n\n

    Create\na relevant lead magnet<\/strong><\/p>\n\n\n\n

    A lead magnet is basically a bonus that you will be\nusing to add more people to your email funnel. Therefore, it has the power to\nmake it or break it. Many marketers tend to complicate the whole lead magnet\nthing when, in reality, it is nothing but a simple trick. To decide the right\nlead magnet, you can break it down into these simple questions –<\/p>\n\n\n\n

    • What exactly does your target audience require or want?<\/li>
    • What type of solutions are they seeking?<\/li>
    • What is the essence of their problems?<\/li>
    • How is your offer going to make their life better?<\/li>
    • Why should they be interested in your offer?<\/li><\/ul>\n\n\n\n

      Once you get clarity on these above questions, you will\nbe able to decide on the type of your lead magnet. Remember, in the end; you\nwant them to take a step closer to your product\/service, which is why the lead\nmagnet must be related to it while adding value in their life.<\/p>\n\n\n\n

      By the time you reach this step, you would have made\npeace with the fact that new visitors will not have enough confidence in you to\ngive their personal information. However, in this case, lead magnets can do\nmagic. With the free valuable information you will provide with the lead\nmagnets, they will be convinced to give their information in exchange for the\noffer. Lead magnets can be in various formats such as ebooks, videos, or\npodcasts, which means you will never run out of ideas.<\/p>\n\n\n\n

      You can also start surveying your audience by asking the\nrelevant questions because your lead magnets must match your target audience’s\nmain purpose.<\/p>\n\n\n\n

      Connecting\nto your new customers<\/strong><\/p>\n\n\n\n

      Just having an email funnel that converts your leads\ninto sales is not enough. You need to go beyond that by connecting to your new\ncustomers.<\/p>\n\n\n\n

      As mentioned earlier, you need to have loyal customers\nwho don’t just buy from you once, but who comes back for more. This can only be\npossible if you create a powerful onboarding series of emails for people who\nhave purchased your product. As soon as you get a sale, make sure you please\nyour customers.<\/p>\n\n\n\n

      These emails are essential to avoid refunds and ensure\nthat your customers are happy with your after-service too. Keeping your\ncustomers engaged post-sale is necessary.<\/p>\n\n\n\n

      Connecting\nwith the non-buyers<\/strong><\/p>\n\n\n\n

      A lot of companies miss the golden opportunity by\nneglecting their non-buyers. Non-buyers are people who have not bought your product\nyet, but they have shown interest in it. Therefore, talk to them about the\nreasons that are stopping them from purchasing from you. You have nothing to\nlose in this and everything to gain.<\/p>\n\n\n\n

      By connecting with them, you can gain feedback about the\nareas where your brand is lagging. Gather the feedback and try to make\nconsiderable enhancements. You might end up converting them into sales or at\nleast preventing them from leaving the funnel.<\/p>\n\n\n\n

      Start building your profitable email\nfunnel<\/strong><\/h6>\n\n\n\n

      Now with all this knowledge about building a profitable\nemail funnel, you are all set to go. Start creating it. You may need to tweak\nthe steps a bit because you know what’s best for your business. Whatever you\ndo, make sure you do it the right way. We hope this information is useful to\nyou. Let us know your opinions regarding this via the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

      No matter what type of business you own and within what industry, you need constant sales. To run a business smoothly, you require consumers who do not just buy once or twice from you, but who come back often for more. In a nutshell, your business needs those valuable prospects on your side. Although being […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[49],"tags":[74],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/253"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":255,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions\/255"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}