{"id":288,"date":"2020-06-10T18:34:51","date_gmt":"2020-06-10T13:04:51","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=288"},"modified":"2020-06-10T18:34:51","modified_gmt":"2020-06-10T13:04:51","slug":"how-marketing-has-evolved-in-the-last-10-years","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/how-marketing-has-evolved-in-the-last-10-years\/","title":{"rendered":"How Marketing Has Evolved in the Last 10 Years?"},"content":{"rendered":"\n
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The marketing arena has evolved astonishingly in the\nlast ten years. Marketers had to personally undergo digital transformation to\nfigure out how to market their businesses in the best possible way.<\/p>\n\n\n\n

In this blog, we will discuss in brief about all the\nsignificant changes that have been made in marketing. Let\u2019s dive into its\ndetails.<\/p>\n\n\n\n

  1. Online presence has become crucial<\/strong><\/li><\/ol>\n\n\n\n

    Over these ten years, one of the most significant\nchanges was adapting to the Internet for everything, whether reading, writing,\ncommunicating, exploring products\/services, shopping, or even researching.\nRegardless of what type of business you own or in which industry, it has become\na necessity to maintain an online presence.<\/p>\n\n\n\n

    Although having an online presence is just a way to\ninform people about what your company does, you need to grow brand awareness\nand engage with your audience to build trust.<\/p>\n\n\n\n

    1. Being brand consistent<\/strong><\/li><\/ol>\n\n\n\n

      Earlier, customers hardly looked at one or two websites\nbefore deciding to make a purchase. They didn\u2019t research 10-20 websites, dig\nthrough the reviews, look at the social activity, and how excellent the brand\u2019s\ncustomer service is. Therefore, to be successful, a business needs to be brand\nconsistent in today\u2019s marketing world.<\/p>\n\n\n\n

      On average, it takes ten touchpoints for customers to\ntrust and purchase with a brand. Well, it has never been this difficult or\ncomplex ever.<\/p>\n\n\n\n

      1. Digital marketing has left businesses worried<\/strong><\/li><\/ol>\n\n\n\n

        A recent study has proven that not even half of the\ndigital marketers consider themselves completely proficient in marketing, and\nnot even 10% of them could agree that their digital marketing strategy is\nworking for their company.<\/p>\n\n\n\n

        The majority of businesses are worried about adopting\ndigital and struggling hard to be successful through digital marketing. Unlike\nbefore, when digital marketing was merely a second-thought, it now has become\nthe main focus, which has left businesses worried.<\/p>\n\n\n\n

        1. The dramatic increase in marketing cost<\/strong><\/li><\/ol>\n\n\n\n

          With the spectacular technological advancements,\nbusinesses are now expanding their budget and investing more in marketing to\nstay ahead of their competitors. This also involves hiring more skilled\nprofessionals who can manage their digital position, hiring freelancers for\ncontent creation as well as investing in paid promotions.<\/p>\n\n\n\n

          There are tons of ways and opportunities to engage with\nyour target audience, but discovering these methods and developing the right\nstrategy requires a lot of money.<\/p>\n\n\n\n

          1. Social media is an excellent bet<\/strong><\/li><\/ol>\n\n\n\n

            During these years, businesses have realized that social\nmedia can be their best bet to generate more profit and increase their brand\nawareness. As more and more people are turning towards social media to\ncommunicate, interact, and share their opinions with other people, businesses\nhave to follow. It is a great way to engage with your customers and build a\nstrong relationship with them.<\/p>\n\n\n\n

            1. Credibility is the key<\/strong><\/li><\/ol>\n\n\n\n

              Credibility can both make and break the business; it\ndepends on how successfully you build it. You need to develop a long-term,\nstrong, and trustworthy relationship with your audience as this will represent\nyour brand as credible and authentic. And in the end game, a reputed brand is\ngoing to win.<\/p>\n\n\n\n

              1. The new winning strategy<\/strong><\/li><\/ol>\n\n\n\n

                Knowing, understanding, and targeting your audience is\nthe key to a successful marketing strategy.<\/p>\n\n\n\n

                It would be best if you make an audience-focused\nstrategy, which means developing content that your audience wants from you, not\nwhat you want to make as a business. However, it is just a part of it. You need\nto make sure that you are delivering the right message to the right audience at\nthe right time and through the right platform. To make this successful, you can\nstart by finding out at which platform your audience spends most of its time\nonline.<\/p>\n\n\n\n

                So well, since we have discussed all the significant\nchanges that have been observed during these last ten years, it\u2019s time to\ndiscuss the new online strategy for successful marketing. This can be simply\nbroken down into three points:<\/p>\n\n\n\n

                • Visitors<\/li>
                • Prospects<\/li>
                • Consumers<\/li><\/ul>\n\n\n\n

                  a) Visitors – <\/strong><\/p>\n\n\n\n

                  This is the beginning point where you need to create relevant content for your visitors to drive them to your website. This can be done by using both written and visual content. Ultimately, the engagement will draw your audience to your marketing funnel.<\/p>\n\n\n\n

                  b) Prospects <\/strong>– <\/p>\n\n\n\n

                  After becoming a visitor, you as a brand need to gain their trust and convert them into a prospect. With regular audience engagement, your prospects will learn more about your brand and your services\/products. <\/p>\n\n\n\n

                  c) Consumers <\/strong>– <\/p>\n\n\n\n

                  Eventually, when the prospects interact with you, you\nwill find out about the requirements and problems they face. Then you can\npresent your offerings as a solution to their problems and explain how\npurchasing from you is the right decision for them.<\/p>\n\n\n\n

                  As a result, they will make a purchase with you sooner\nor later and become your customer.<\/p>\n\n\n\n

                  This was all about the development and changes in\nmarketing that took place in the last ten years. Share your experience with us\nabout which marketing change has been the biggest challenge for your business\nand how your business overcomes these challenges? Drop your thoughts regarding\nthis in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  The marketing arena has evolved astonishingly in the last ten years. Marketers had to personally undergo digital transformation to figure out how to market their businesses in the best possible way. In this blog, we will discuss in brief about all the significant changes that have been made in marketing. Let\u2019s dive into its details. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[49],"tags":[17],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/288"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"predecessor-version":[{"id":290,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/288\/revisions\/290"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}