{"id":309,"date":"2020-06-18T18:46:36","date_gmt":"2020-06-18T13:16:36","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=309"},"modified":"2020-06-18T18:46:36","modified_gmt":"2020-06-18T13:16:36","slug":"how-to-do-keyword-research-for-seo-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/how-to-do-keyword-research-for-seo-the-ultimate-guide\/","title":{"rendered":"How To Do Keyword Research For SEO: The Ultimate Guide"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Among the regular algorithm updates that Google keeps rolling out, one\nthing that has remained constant for inbound marketers is the need to optimize\ntheir websites for search engines. And one of the most effective ways to do it\nis by conducting keyword research.<\/p>\n\n\n\n

Although, performing keyword research is still a necessity just like\nit has always been, how you do that research isn\u2019t the same.<\/p>\n\n\n\n

What Is Keyword Research?<\/h5>\n\n\n\n

Keyword Research is the process of discovering and evaluating the\nsearch phrases or words that people type into search engines to learn about\nrelevant topics. The insights you gain from keyword research can help you build\nyour content as well as marketing strategy since these keywords act as the base\nof your content.<\/p>\n\n\n\n

Why Is Keyword\nResearch Important?<\/h5>\n\n\n\n

Being in the marketing world, we often hear how dramatically SEO has\nevolved in the past ten years and how secondary keywords have become essential\nfor our ability to rank higher for the searches audience is making daily.<\/p>\n\n\n\n

This is, however, true to some extent. Utilizing keywords that\nprecisely match people’s search terms is no longer a major ranking factor from\nan SEO professional\u2019s perspective. Instead, what truly matters is the intent\nbehind that keyword and whether or not your content fulfills that intent.<\/p>\n\n\n\n

So let’s see how keyword research helps you in this:<\/p>\n\n\n\n

Conducting keyword research will give you insights on the topics that\nyour target audience is interested in and how popular these topics are among\nthem, presuming that you are using the correct SEO tool. Now, the functional\nterm here is – topics. By researching keywords that are receiving a high amount\nof search every month, you can identify and categorize your content into topics\nthat you wish to cover. Further, you can use these topics to decide which\nkeywords you need to find and target.<\/p>\n\n\n\n

By performing keyword research for their popularity, search volume,\nand general intent, you will be able to grasp questions that the majority of\nyour audience needs answers to. <\/p>\n\n\n\n

How Does Search Intent Influences Keyword Research?<\/h5>\n\n\n\n

As mentioned earlier, search intent has now become one of the critical\nfactors in determining your site\u2019s ability to rank higher on search engines.\nToday it is crucial that your content addresses the problem that the searcher\nintended to find answers to instead of just carrying the keyword they searched.\n<\/p>\n\n\n\n

The keywords you research can have different meanings. And because of\nthe importance of search intent for your ranking, you need to be more careful\nabout how you interpret the keywords you target in your content. This will be\nunderstood better with an example.<\/p>\n\n\n\n

Let’s assume you research the keyword \u201dMercury\u201d as a topic for an\narticle you are about to write. Now, this mercury can mean the planet of metal,\nand what the searcher\u2019s intent is behind this keyword will impact the direction\nof your content. The best way to know the user intent is by entering this\nkeyword into the search engine and see what kind of results come up.<\/p>\n\n\n\n

Now, if you decide to write an article on Mercury planet, using secondary\nkeywords like Earth, Mars, or Solar System will help the search engine in\nranking your article better and for that particular search intent. If you\ndecide to go with the latter, using keywords like Metal, Liquid Metal, or\nChemistry can help the search engine in understanding the intent. Whichever\ntopic you decide, just make sure that your content serves the searcher intent.<\/p>\n\n\n\n

So, moving further, let’s discuss a well-calculated strategy to help\nyou perform keyword research correctly so that you can rank better for the\nsearch terms you honestly care about.<\/p>\n\n\n\n

How To Do Keyword Research For SEO?<\/h4>\n\n\n\n
  1. Prepare a list of essential and related topics based on your knowledge about your business <\/li><\/ol>\n\n\n\n

    You can start off by thinking about the topics you want your website\nto rank for. You’ll come up with 5-10 topics at least that you feel are vital\nfor your business, note them down. Put yourself in the shoes of your audience\nand think about what topics they would search for to find your business. Jot\ndown these topics too.<\/p>\n\n\n\n

    Once you are ready with your list, the next step will be to use these\ntopics to search for relevant keywords along with their monthly search volumes\ntoo.<\/p>\n\n\n\n

    1. Find relevant keywords for those topics<\/li><\/ol>\n\n\n\n

      Now that you have your topic list with you, it’s time to search for\nrelevant keywords that fall under these topics. These keywords will be the ones\nyou consider crucial for ranking in the SERPs because your target audience will\nbe using these search terms probably. Just write down whatever keyword phrases\ncross your mind. The idea is to find the keywords not finalize them. The list\nwill be narrowed down later.<\/p>\n\n\n\n

      Also, you might want to include the keywords for which your website is\nalready ranking. You can search for such keywords using tools like Google\nAnalytics. Repeat this process for every topic you have written down.<\/p>\n\n\n\n

      1. Research related search terms<\/li><\/ol>\n\n\n\n

        This step involves creativity, and this probably must have occurred to\nyou during the keyword research step. It is a great way to fill your keyword\nlist for individual topics.<\/p>\n\n\n\n

        Moreover, if in case you struggle to find more related keywords for a\nparticular topic, simply visit Google and search for the topic. Scroll down at\nthe end of the SERP; you will see the related searches section. Note down those\nkeyword phrases, and you are done! For an additional bonus, you can search for\nthese \u201crelated search terms\u2019\u2019 to find their relevant search terms!<\/p>\n\n\n\n

        1. Review for a combination of head terms and long-tail keywords for each topic<\/li><\/ol>\n\n\n\n

          First, let’s make you clear on what head terms and long-tail keywords\nare. Head terms refer to keywords that are short and generic, usually\nconsisting of two to three words. On the other hand, long-tail keywords refer\nto long keyword phrases, typically consisting of more than three words.<\/p>\n\n\n\n

          You need to review that you have a combination of head terms and\nlong-tail keywords for each topic because these will provide a well-balanced\nkeyword strategy with short-term wins and long-term goals. This is because head\nterms are searched more often, which makes them more competitive, and at the\nsame time, they are harder to rank for as compared to long-tail keywords. For\nexample, \u201cblog\u201d is a head term, and \u201chow to write a blog\u201d is a long-tail\nkeyword. Now which one do you think is harder to rank for? The latter!<\/p>\n\n\n\n

          This is because someone searching for \u201chow to write a blog\u201d is a\nqualified searcher who has a more clear search intent. Therefore, having a mix\nof these keywords is vital.<\/p>\n\n\n\n

          1. Analyze how your competitors are ranking for these keywords<\/li><\/ol>\n\n\n\n

            If your competitor is doing something, it doesn’t mean you have to do\nit too. Likewise, if a keyword is essential to your competitor doesn’t mean it\nis necessary for you also. Although, analyzing the keywords which your\ncompetitors are working on for ranking will give you an excellent opportunity\nto reevaluate your keyword list.<\/p>\n\n\n\n

            For instance, if your competitor is trying to rank for a keyword that\nis on your list too, it means you need to focus on it more to rank. You can\nfind the keywords your competitors are trying to or already ranking for by\nusing SEO tools. <\/p>\n\n\n\n

            1. Utilize Google Adwords Keyword Planner to narrow down your keyword list<\/li><\/ol>\n\n\n\n

              Now that you have prepared your complete list of topics and keywords\nmix, it’s time to cut down your list. The best tool for this purpose will be\nGoogle Adwords Keyword Planner.<\/p>\n\n\n\n

              Create an Adwords account to get started. Google Adwords Keyword\nPlanner helps you obtain search volumes and traffic estimates for keywords that\nyou are planning on using. Use this planner to omit any keywords that have way\ntoo little or way too much search volume as these keywords would disrupt your\nperfectly balanced keyword combination like we discussed in Step 4. However,\nbefore you kick out any keywords, use Google Trends to see their trend history\nand projections. And who knows, maybe you will discover that some of these low\nsearch volume keywords might be a great bet for investment now to reap the\nbenefits in the long run. With the help of both these tools, you will be able\nto narrow down your list and determine which keywords are trending upwards.<\/p>\n\n\n\n

              Well, with this, you will have your discreet keyword list ready to\nboost your ranking. Do not forget to reevaluate this list frequently as trends\nand search volumes change. Let us know how this keyword research strategy works\nout for your business via the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Among the regular algorithm updates that Google keeps rolling out, one thing that has remained constant for inbound marketers is the need to optimize their websites for search engines. And one of the most effective ways to do it is by conducting keyword research. Although, performing keyword research is still a necessity just like it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[1],"tags":[65],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/309"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}