{"id":312,"date":"2020-06-19T20:10:22","date_gmt":"2020-06-19T14:40:22","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=312"},"modified":"2020-06-19T20:10:22","modified_gmt":"2020-06-19T14:40:22","slug":"know-the-5-powerful-seo-content-types-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/know-the-5-powerful-seo-content-types-to-grow-your-business\/","title":{"rendered":"Know the 5 Powerful SEO Content Types To Grow Your Business"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Targeted, optimized, and engaging SEO friendly content is what sets\napart the leading brand from the rest of the competition.<\/p>\n\n\n\n

The merging of SEO with content has already occurred, and next, we\u2019re\nmoving towards convergence with digital. While this evolution was yet under\nprogress, a global pandemic swept in accelerating the digital transformation\novernight.<\/p>\n\n\n\n

Now that businesses are looking forward to reopening after being under\nlockdown for over three months, people are craving for content more than ever.\nMedia and digital consumption are skyrocketing as so many people are ransacking\ntheir devices to acquire information about which businesses are open, what\nproducts or services are accessible nearby and how companies are adapting to\nthis new normal work practice. <\/p>\n\n\n\n

In the upcoming months, companies will be required to implement their\nSEO and content strategies to satisfy the continuously changing needs of the\ncustomers. Due to this sudden digital transformation, customers are turning to\nsearch engines for everything. This is why SEO insights are vital as they can\nbe the real-time voice of your customers. These insights can be gained from\nsearch trends, on-site activity, or local search analytics. This will help you\nknow the search intent better and the steps your business should take in order\nto move forward.<\/p>\n\n\n\n

5 SEO Content\nTypes To Boost Your Content Strategy<\/strong><\/h5>\n\n\n\n

Once you know what your customers are interested in right now or what\nproblems they are facing, which you can resolve, you can move to the next step.<\/p>\n\n\n\n

Make sure you use the right content types to present your information\nengagingly. Here are the five SEO content types that will boost your content\nstrategy.<\/p>\n\n\n\n

  1. Written content<\/strong><\/li><\/ol>\n\n\n\n

    So many content types in the market, yet written content remains to be\nthe best content type as it drives the majority of search results. Although it\ncan be created as more interesting and engaging by adding other types of\ncontent. But still, a nicely written content will be the most powerful tool in\nyour content stockpile.<\/p>\n\n\n\n

    Google recognizes written content as the main content. Though it is\ntypically complemented with multimedia elements, the text serves as the base of\nthe content. Moreover, writing is an excellent method to establish your thought\nleadership, guide the audience through step by step procedures, share your\nopinions and expertise. It is a great way to tell your brand stories and\ndeliver your message to the audience.<\/p>\n\n\n\n

    You can maximize the SEO value of your written content by:<\/p>\n\n\n\n

    • Understanding what Google is looking for – You need to create\nhigh-quality, unique, and original content to make it valuable from the search\nengine perspective. This can only be done with the help of a professional,\ntalented, and highly skilled content creator.<\/li>
    • Avoid making mistakes that Google believes diminishes your written\ncontent\u2019s quality – grammar or punctuation errors, lack of obedience to E-A-T\nalgorithm, poor writing quality, meaningless sentences, failing to quote\nsources, etc. <\/li><\/ul>\n\n\n\n
      1. Visual Content<\/strong><\/li><\/ol>\n\n\n\n

        Images, infographics, and illustrations can feature eminently in the\nsearch engines based on the query. It can enhance the quality of written\ncontent. Visual content has the ability to tell a story, clarify particular\npoints, and help the audience envision a complicated idea.<\/p>\n\n\n\n

        We are aware of the importance of image alt text for Google. Besides\nhelping it understand the relevance of an image to the rest of the written\ncontent and the query, image alt texts also improve the accessibility of your\ncontent. This is why image alt texts should be made a standard practice for all\ncontent teams.<\/p>\n\n\n\n

        How does Google evaluate your visual content?<\/p>\n\n\n\n

        • Images can be considered the main content too. Google uses quality\nevaluators to find out the skills, time, and efforts that appear to have been\ninvested in creating the image.<\/li>
        • Images that are irrelevant to the main content, grotesque images,\nsexually explicit photos, deceptive images that suggest celebrity support where\nthere is none, for instance, images that do not fit the mobile screen are all\nthe examples of image content that diminish the user experience and\nsimultaneously their SEO value too.<\/li><\/ul>\n\n\n\n

          Some pictures are truly worth a thousand words. While writing a lengthy\nwritten content, ask yourself if an image can be a better explanation for it.<\/p>\n\n\n\n

          1. Video content<\/strong><\/li><\/ol>\n\n\n\n

            Every day millions of videos get uploaded on the internet, and still,\nthe viewers can\u2019t get enough. Even if now video content isn\u2019t already a part of\nyour content stockpile, you might want to refresh it.<\/p>\n\n\n\n

            Videos can also be considered as the main content, and they are\nexcellent for strengthening written content. How-to guides, product\/service\ndemos, explainers, tutorials, interviews, behind the scenes moments, etc. are\nall great content for a high-quality video.<\/p>\n\n\n\n

            But what does Google look for when it comes to video, and how can you\nmaximize its SEO value?<\/p>\n\n\n\n

            • The video content should be professionally produced and have subject\ntopic expertise, uniqueness, and originality. It should be made in adherence to\nthe E-A-T principle.<\/li>
            • Lack of clear expertise on the topic, publishing a video on a network\nwith little supervision, or an attempt to mislead the audience in any way are\nall the things that can diminish your video content\u2019s SEO value.<\/li><\/ul>\n\n\n\n

              In the context of Google’s instructions, make sure that you keep these\nthings in mind while creating or publishing a video to protect the reputation\nof your website and your employees. <\/p>\n\n\n\n

              1. Audio content <\/strong><\/li><\/ol>\n\n\n\n

                The growing popularity of voice searches, podcasts, and internet radio\nhave made audio content a valuable tool. When optimizing your audio content for\nvoice searches, ensure that you are utilizing structured data, short and crisp\nheadlines, and descriptions that will enable your listeners to understand what\nthe content is about.<\/p>\n\n\n\n

                When it comes to voice search Google’s main concerns are\nmobile-friendliness. For example, when someone uses their phone for a voice\nsearch, it won’t be a good user experience if they get directed to a page that\nis not optimized for mobile phones.<\/p>\n\n\n\n

                While creating audio content, you should consider SEO implications,\neven when choosing a topic or structuring your content. In this way, you will\nbe able to make sure that you are talking about things that your audience is\nactually interested in. Optimize the title and description just like you do for\nother content types by focusing on a target keyword. You can also write a blog\npost or share a transcript to help your listeners understand what the audio\ncontent is about.<\/p>\n\n\n\n

                1. Interactive content <\/strong><\/li><\/ol>\n\n\n\n

                  Online courses, virtual events, webinars, etc. can offer great value\nto the participants and, therefore, can be considered as quality content by\nGoogle. Considering the digital transformation, we might be seeing massive\ngrowth in its popularity anytime soon.<\/p>\n\n\n\n

                  To enhance the SEO value of your interactive content or virtual event,\nyou can create and optimize supportive content for each channel in which you\nwill be promoting this event. Create infographics or shoot a short video\ntelling people what they will be learning from this event.<\/p>\n\n\n\n

                  However, do not just forget about the event once it is done. Share the\nrecording from the event or write a wrap-up post, or create an ebook. You can\nalso ask the participants to share their feedback and photos from the event.\nYou can then publish them on your site.<\/p>\n\n\n\n

                  So, these were the five SEO content types that you should add in your\ncontent arsenal right away to grow and expand your business. Let us know how\nthese content formats work for your company by sharing your experience in the\ncomments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Targeted, optimized, and engaging SEO friendly content is what sets apart the leading brand from the rest of the competition. The merging of SEO with content has already occurred, and next, we\u2019re moving towards convergence with digital. While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight. Now […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[1],"tags":[65],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/312"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"predecessor-version":[{"id":314,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/312\/revisions\/314"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}