{"id":344,"date":"2020-07-03T19:28:05","date_gmt":"2020-07-03T13:58:05","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=344"},"modified":"2020-07-03T19:28:05","modified_gmt":"2020-07-03T13:58:05","slug":"what-is-offensive-marketing-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/what-is-offensive-marketing-and-how-does-it-work\/","title":{"rendered":"What Is Offensive Marketing and How Does It Work?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"500\" src=\"https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/07\/blog-1.jpg\" alt=\"\" class=\"wp-image-345\" srcset=\"https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/07\/blog-1.jpg 750w, https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/07\/blog-1-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>When more than one brand offers a similar kind of product, each of\nthese brands only receives a percentage of the total sales of that particular\ntype of product. This percentage is also known as \u201cmarket share.\u201d Any action to\ntake away some of the market shares from one brand to bring to another is\ncalled an Offensive Marketing strategy. <\/p>\n\n\n\n<p>Any company competing directly with another company is likely to\nutilize offensive marketing strategies. <\/p>\n\n\n\n<p>An offensive marketing campaign is typically a story that a brand tells\nits audience. This story, however, must have a consistent, clear description\nsuch as:<\/p>\n\n\n\n<ul><li>How is your product superior to your competitors\u2019 in terms of quality?<\/li><li>How your local business is connected with the community while your\ncompetitor is impersonal?<\/li><li>How your brand offers more to the audience as compared to your\ncompetitors for the same price?<\/li><li>How are your products healthier for consumers?<\/li><\/ul>\n\n\n\n<p>In the business world, the idea behind offensive marketing is to reach\nthe audience who are either already preferring a competing brand or who are\nconfused about which brand they would be purchasing from in the future. <\/p>\n\n\n\n<p>Political campaigns are the best example to understand how offensive\nmarketing works. These campaigns can be regarded as a competition between two\nor more brands where votes replace the profits. If two candidates are competing\nfor a seat, the candidate who manages to grab the majority of the market\nshares, i.e., the voters, wins. Political campaigns are renowned for employing\n\u201dattack ads\u201d planned to compare one candidate to the opposing candidate\nhighlighting their downsides to creating a clear contrast, thereby influencing\npeople&#8217;s votes. <\/p>\n\n\n\n<h5><strong>Using Offensive\nMarketing Strategy<\/strong><\/h5>\n\n\n\n<p>Offensive marketing might be a tricky initiative because a company not\nonly has to convey the charisma of its products effectively but also needs to\ndiscern the strengths as well as weaknesses of their competitor\u2019s products. <\/p>\n\n\n\n<p>To create a powerful offensive marketing campaign, the first step is\nto recognize the pros and cons of your competitor. While creating a\nconcentrated campaign, your competitor products\u2019 positives should be toned down\nor neglected while giving emphasis to negatives.<\/p>\n\n\n\n<p>For instance, let&#8217;s suppose Shop A and Shop B sells leather purses in\nthe same town competing for the same consumers. If Shop A wants to take away\nsome market shares from Shop B, it must ignore the strength that Shop A has\nrelatively lower prices. Instead, it should emphasize that their purses are\nmade from the best quality leather, while Shop B\u2019s purses are of poor quality. <\/p>\n\n\n\n<p>Companies must frequently monitor the effects of their offensive\nmarketing campaigns and survey their customers for their opinions on the\ncampaign. These companies should also observe any fluctuations during the\ncampaign in their own market share to find out if the campaign has had the\nexact effect as they intended.<\/p>\n\n\n\n<h5><strong>Example Of Successful Offensive Marketing <\/strong><\/h5>\n\n\n\n<p>During the 1960s, the Harley Davidson company arose from near\nbankruptcy to control the market with an audacious business strategy. This all\nbegan when inexpensive, faster motorcycles from foreign companies, primarily\nthe one&#8217;s based in Japan, started becoming the select bikes of Americans much\nto the disappointment of Harley.<\/p>\n\n\n\n<p>Then Harley Davidson\u2019s new dynamic strategy transformed the simple\nmarket competition to a full-blown war. They started spreading the impression\nthat America was barely a disposal ground for the overproduced Japanese\nimported motorbikes while drawing up an image and belief surrounding their\nbrand. While the imported motorcycles were sleek, speedy, and cheap, Harley\nDavidson continued to be simple, heavy, and costly. <\/p>\n\n\n\n<p>Instead of rejecting these associations, Harley Davidson embraced\nthem. They turned the tough-looking guy dressed in leather on the motorcycle\ninto the brand icon. This strategy of focusing on the unique features of its\nproducts while highlighting what its competitor products lacked made Harley\nDavidson a household name and set it on the path to earning decades of profits.\n<\/p>\n\n\n\n<p>By 2001, Harley Davidson owned more than half of the total market\nshares and was on a domestic earning splurge. Further, it also went on to\nbecome the top-selling heavy class motorcycle in Japan. Considering all this,\nwe can say that their powerful offensive marketing strategy turned the tables. <\/p>\n\n\n\n<p>So this was it. We hope this information is useful to you. Let us know\nyour views about offensive marketing in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When more than one brand offers a similar kind of product, each of these brands only receives a percentage of the total sales of that particular type of product. This percentage is also known as \u201cmarket share.\u201d Any action to take away some of the market shares from one brand to bring to another is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[49],"tags":[],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/344"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/344\/revisions"}],"predecessor-version":[{"id":346,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/344\/revisions\/346"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}