{"id":347,"date":"2020-07-04T18:45:18","date_gmt":"2020-07-04T13:15:18","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=347"},"modified":"2020-07-04T18:45:18","modified_gmt":"2020-07-04T13:15:18","slug":"growth-hack-how-to-get-more-out-of-your-content","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/growth-hack-how-to-get-more-out-of-your-content\/","title":{"rendered":"Growth Hack: How To Get More Out Of Your Content?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"500\" src=\"https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/07\/blog-2.jpg\" alt=\"\" class=\"wp-image-348\" srcset=\"https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/07\/blog-2.jpg 750w, https:\/\/eglobalsoftsolutions.com\/blog\/wp-content\/uploads\/2020\/07\/blog-2-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>In this blog, we are going to discuss five content-based growth hacks\nwhich help you &#8211;<\/p>\n\n\n\n<ul><li>Save money<\/li><li>Boost views<\/li><li>Expand your audience<\/li><li>Get in touch with the right audience<\/li><\/ul>\n\n\n\n<p>Moreover, all these growth hacks can be used by any company regardless\nof its size, age, budget, the only criteria it should fill is the motivation to\ngrow!<\/p>\n\n\n\n<p>Let\u2019s dive right into its details.<\/p>\n\n\n\n<h5><strong>#1 Make a\ntrickle-down Facebook and Instagram Ads<\/strong><\/h5>\n\n\n\n<p>Growing your Facebook and Instagram Ads\u2019 engagement, conversion, and\nreach can be simply done by promoting interaction in the comments. Now to do\nthis, you must utilize \u201ctrickle-down\u201d ads. <\/p>\n\n\n\n<p>In these ads, the content begins in the main body but ends in the\ncomment section. You can take advantage of the \u201ctrickle-down\u201d ads in three\nsteps.<\/p>\n\n\n\n<ol><li><strong>Split your body copy<\/strong><\/li><\/ol>\n\n\n\n<p>Start by splitting your ad\u2019s content into two parts &#8211; for body copy\nand first comment.<\/p>\n\n\n\n<p>This tactic works well, especially for curiosity-focused content,\nwhere you grab the reader\u2019s attention with the main body content and then\nsatisfy their urge in the first comment.<\/p>\n\n\n\n<ol start=\"2\"><li><strong>Make a Q&amp;A session in the comments<\/strong><\/li><\/ol>\n\n\n\n<p>The next tactic is to convert your comments section into a Q&amp;A\nsession. Now this will become the place where your audience can directly ask\nquestions or get answers. <\/p>\n\n\n\n<p>The more questions you produce and the better answers you provide, the\nmore interaction you will be seeing. The \u201clikes\u201d on existing answers is also a\nform of interaction.<\/p>\n\n\n\n<p>You can either initiate this by asking your community members to raise\nthe first few questions or by creating a FAQ section in the comments. For\nexample, you can add some general questions in the comments and their answers\nin the sub-comment.<\/p>\n\n\n\n<ol start=\"3\"><li><strong>Make a comment-based competition<\/strong><\/li><\/ol>\n\n\n\n<p>The last technique is to start a competition where the comments will\ncount as entries.<\/p>\n\n\n\n<p>You can ask a relevant question and then create a poll based on\ncontent. <\/p>\n\n\n\n<p>However, you can always use a little creativity and ask users to write\nlonger answers to share their personal experiences. The idea is to generate\ninteraction with your ad as well as among your audience.<\/p>\n\n\n\n<h5><strong>#2 Add videos in your posts to boost SEO rankings<\/strong><\/h5>\n\n\n\n<p>How much time the visitors are spending on your page profoundly\nimpacts your SEO rankings. So we can also say that the more time a reader\nspends on your page, the more likely it is that they have got the content they\nwanted.<\/p>\n\n\n\n<p>This indicates to Google that your content is a good fit for the\nparticular search term and thus helps in improving its ranking.<\/p>\n\n\n\n<p>Now including videos in your posts will increase the time a user is\nspending on your page because they will be watching the video: even an extra\nminute or second counts.<\/p>\n\n\n\n<p>Depending on the topic, these videos can help in:<\/p>\n\n\n\n<ul><li>Providing relevant information <\/li><li>Creating context<\/li><li>Showcasing your products<\/li><li>Visualizing the steps in a tutorial format<\/li><\/ul>\n\n\n\n<p>Adding videos in your content pages improves your user experience as\nwell as increases their time spent on the page. These videos can be made by\nyourself, or you can always utilize third-party videos.<\/p>\n\n\n\n<h5><strong>#3\nBoost the life of your videos and reach more audience<\/strong><\/h5>\n\n\n\n<p>No doubt that today, video content is increasingly becoming the key to\neffective communication online. But the problem marketing teams usually face is\nmaking sufficient content to meet the user demand. This can be either due to a\nlack of time or resources to develop endless videos.<\/p>\n\n\n\n<p>But we have come up with a growth hack for that too:<\/p>\n\n\n\n<ol><li>Build one main long-form video content.<\/li><li>Split the content into bite-sized pieces.<\/li><li>Post these smaller content pieces as standalone updates.<\/li><\/ol>\n\n\n\n<p>This hack can be applied to all types of long-form video content such\nas &#8211; webinars, blogs, Q&amp;A sessions, product reviews, or live streams.<\/p>\n\n\n\n<h5><strong>#4\nCreate intent-based Facebook audiences<\/strong><\/h5>\n\n\n\n<p>Facebook retargeting provides abundances of opportunities for\ncontent-based growth. Let&#8217;s have a look at how this works. Once you install the\nFacebook Pixel on your website, it will track visits and audience behavior.\nBased on these insights, you can accommodate ads to them on the basis of what\nthey have and have not done.<\/p>\n\n\n\n<p>However, most marketing teams often end up overpaying and spending\nlots of time on audiences who are not interested in purchasing their\nproduct\/service. This is only because they target every person who has ever\nvisited their website.<\/p>\n\n\n\n<p>As per reports, for the majority of industries, the conversion rates\nare between two to four percent only. That amounts to a lot of uninterested\ncustomers. <\/p>\n\n\n\n<p>But you can overcome this challenge by utilizing the intent-based\ngrowth hack. <\/p>\n\n\n\n<p>Start by presenting a few top-of-the-funnel contents from your website\nto your audience. These are the contents that produce social engagement, such\nas list posts, evergreen guides, informative landing pages, or news stories.<\/p>\n\n\n\n<p>Then you can utilize Facebook Pixel to track the audience&#8217;s behavior\non your website. You would want to target visitors who have specifically\nvisited intent-based URLs on your site like the ones ending in \/checkout or\n\/subscribe or \/download.<\/p>\n\n\n\n<p>This is an indication that they have moved forward through your\nmarketing funnel and have shown interest in what you manufacture. Some might\nhave even subscribed to your newsletter but are not ready to convert right now.\nFrom there onwards, you can modify your audience by adding those URLs to your\nFacebook Audience and removing the URLs of your conversion pages (like: \/order\nconfirmation page).<\/p>\n\n\n\n<p>Then proceed by providing them additional content to help them move\nthrough the next funnel stage. You can either offer them some discount to bring\nthem back where they left and inspire a purchase or subscription or download.\nThis strategy will make sure you get higher ROA (return on ad spend). <\/p>\n\n\n\n<h5><strong>#5\nGrow your top executive\u2019s LinkedIn profile<\/strong><\/h5>\n\n\n\n<p>When it comes to B2B and employer brands, LinkedIn is the best\nplatform to build your brand. The majority of LinkedIn users are searching for\nan opportunity to connect with other influential people in their industry or\nnetwork.<\/p>\n\n\n\n<p>This can be used as a chance for marketing teams to leverage their\nmain business page to communicate their brand story while turning their top\nleaders into representatives. Remember, the idea is not replacing your business\nprofile into a personal profile on LinkedIn. Rather it is to complement the\nbrand story your company tells formally through your company page with a\nfriendly and more natural style via one or multiple top executives profiles. <\/p>\n\n\n\n<p>These were the five brilliant growth hacks that you can use to make\nthe most out of your content. Let us know your opinions about these tactics\nthrough the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this blog, we are going to discuss five content-based growth hacks which help you &#8211; Save money Boost views Expand your audience Get in touch with the right audience Moreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[45],"tags":[77],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/347"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/347\/revisions"}],"predecessor-version":[{"id":349,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/347\/revisions\/349"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}