{"id":364,"date":"2020-07-13T19:51:43","date_gmt":"2020-07-13T14:21:43","guid":{"rendered":"https:\/\/eglobalsoftsolutions.com\/blog\/?p=364"},"modified":"2020-07-13T19:51:43","modified_gmt":"2020-07-13T14:21:43","slug":"the-ultimate-guide-to-website-personalization","status":"publish","type":"post","link":"https:\/\/eglobalsoftsolutions.com\/blog\/the-ultimate-guide-to-website-personalization\/","title":{"rendered":"The Ultimate Guide To Website Personalization"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Website Personalization allows you to offer a one-on-one custom made\nexperience to your visitors as soon as they land on your website. You can\ncustomize the user experience according to their purchase history, location, or\nconsumer behavior in a way that fulfills several business purposes like better\ncustomer satisfaction, more time spent on the website, increased site visits,\nlesser bounce rates, boosted conversions, and enhanced brand reputation.<\/p>\n\n\n\n

Personalization is not a new concept. Although back then, it was more\npopular in the retail market where the sellers showed products that fit your\nrequirements when you enter their shop. The domain of personalization was\nmissing from the online marketplace. However, as soon as the brands realized\nthe importance of personalization in terms of user experience and revenue\ngeneration, they have started exploring this domain. <\/p>\n\n\n\n

The better your website personalization, the better the shopping\nexperience you will be offering to your users. Ultimately this will result in\nincreased loyal customer base and retention rates.<\/p>\n\n\n\n

In this guide, we will be discussing the importance, benefits, and\nways to personalize your website.<\/p>\n\n\n\n

Importance Of\nWebsite Personalization<\/strong><\/h5>\n\n\n\n

In an era where brands are constantly trying to one-up each other, personalization\ncan work wonders. Conveying your audience that you care about their choices and\ninterests while offering them relevant experience and content can make them\nstay on your site longer. It might even lead the way for them to take the\ndesired action. <\/p>\n\n\n\n

Amazon is the perfect example of the importance of website\npersonalization. It has made the shopping experience so smooth, and the\nrecommendations are always on point, keeping all of us hooked to this amazing\nplatform.<\/p>\n\n\n\n

Maintaining the right balance between \u201dyou might like this\u201d and \u201dour\neyes are on you\u201d is not simple. You must conduct in-depth research followed by\nadequate planning, getting the right tools to assist you in the process, and\ntesting out your theory before plunging into any extensive e-commerce\npersonalization. <\/p>\n\n\n\n

Benefits Of\nWebsite Personalization<\/strong><\/h5>\n\n\n\n

Personalization is the main element of enhancing the customer\nexperience. The better you are at addressing the user’s wants and needs, the\nmore are the chances of their conversion and becoming a loyal customer. <\/p>\n\n\n\n

Here are the top five benefits of website personalization.<\/p>\n\n\n\n

  • Optimized landing pages<\/li>
  • More qualified leads<\/li>
  • Improved audience engagement on the website <\/li>
  • Better brand affirmity<\/li><\/ul>\n\n\n\n
    How\nTo Personalize Your Website?<\/strong><\/h5>\n\n\n\n

    The better you know your customers, the more relevant content you can\noffer to your visitors, and the more conversions and sales you can drive. Here\nare the steps to personalize your website in the right way.<\/p>\n\n\n\n

    1. \u00a0Collect your visitor\u2019s data<\/strong><\/li><\/ol>\n\n\n\n

      The key to offering a great customer experience is collecting the\nright data and utilizing it effectively to fine-tune your marketing strategies.\nBefore you start developing a strategy for your website personalization,\nconsidering what kind of visitor data, you need to understand your potential\ncustomers is vital. You can gather customer data by:<\/p>\n\n\n\n

      • Asking the audience directly<\/li><\/ul>\n\n\n\n

        This is one of the best ways to collect the visitor\u2019s data. To do\nthis, you can ask them to fill a form and fetch details when they either\npurchase something for the first time from your site, subscribes or registers\non your platform. This will help you gather the basic information about them,\nsuch as name, email, location, or phone number. <\/p>\n\n\n\n

        • Map out the customer journey<\/li><\/ul>\n\n\n\n

          Following your visitor\u2019s journey on your platform can help you gain\ninsights on their interests, choices, and behavior. Besides page views, you can\nalso track their time spent on individual pages, how well they are engaging\nwith your content, and where they are bouncing off. Each information you\ncollect will improvise your website personalization.<\/p>\n\n\n\n

          • Cookies and web beacons<\/li><\/ul>\n\n\n\n

            Cookies and web beacons are other great options to fetch reliable and\nauthentic user data. You can track your visitor\u2019s browsing history even after\nthey have left your site. You can see where they are going after your website,\nwhat they are looking for, and which platforms they are visiting.<\/p>\n\n\n\n

            • Company records <\/li><\/ul>\n\n\n\n

              You can also utilize your own company’s records to examine and\norganize user data. You can dig into sales records, transaction history,\ninteraction with the sales representative or support team. <\/p>\n\n\n\n

              • Tracking email activity<\/li><\/ul>\n\n\n\n

                This is another way to see whether the customers are opening the\nemails you send them or not and to know which device they are using.<\/p>\n\n\n\n

                • Acquiring data from external sources<\/li><\/ul>\n\n\n\n

                  You can also purchase data from third-party sources. The sole purpose\nof these sources is to collect and analyze data responsibly and sell them to\ncompanies like you. This helps businesses to see what things their target\naudience is looking for and whether or not they are interested in your product.<\/p>\n\n\n\n

                  1. Profiling visitors<\/strong><\/li><\/ol>\n\n\n\n

                    Once you have gathered enough visitor data from relevant sources, it’s\ntime to make customer profiles. Doing so will help you find ways to reach your\ntarget customers correctly. It also helps you in understanding what visitors\nare looking for on your site, which will help you in creating personalized\nmessaging strategies to please them. <\/p>\n\n\n\n

                    The customer profile is more like a virtual human with a name, age,\ndescription, preferences, or sometimes physical features too. This customer\nprofiling will help you to offer them a more personalized experience every time\nthey visit your website.<\/p>\n\n\n\n

                    All the customer segments are unique in terms of the products they are\ninterested in. This information can be utilized to target these segments\nindividually and develop website personalization strategies.<\/p>\n\n\n\n

                    1. Establish your goals<\/strong><\/li><\/ol>\n\n\n\n

                      Now it’s time to set your goals for both your website and customer\nsegments. Goals can differ across audience demographics, locations, and\nindustries. Some common goals are:<\/p>\n\n\n\n

                      • Boosting conversions<\/li>
                      • Reducing bounce rates<\/li>
                      • Facilitating product or service discoveries<\/li>
                      • Increasing customer retention rates<\/li>
                      • Driving repeat purchases<\/li><\/ul>\n\n\n\n

                        During this process a lot of questions will pop up in your mind.\nEnsure that you figure out answers to each of them. Some questions might be\nwhat are the best ways of engaging with your visitors or what complications are\nyou trying to fix with this? Once you are clear on all this, you can easily\nestablish your goals.<\/p>\n\n\n\n

                        1. Prepare a strategy<\/strong><\/li><\/ol>\n\n\n\n

                          This is the stage where you begin your website personalization journey\nby developing a failsafe strategy to offer the best shopping experience to your\nvisitors.<\/p>\n\n\n\n

                          Typically you should keep these five pages on top priority-<\/p>\n\n\n\n

                          • Homepage – This is the most important part of your website, and\npersonalizing this can appeal to your visitors. You can personalize it by\nshowing different banners to different customer personas which will help them\nin connecting with your brand more. You can personalize the product\nrecommendations, navigation tab, and content on the homepage.<\/li>
                          • Product page – This is another crucial page. You can attract customers\nby showing them similar products that they have either purchased or searched\nfor before. You can also display the products that are frequently bought\ntogether. For example, a phone and it’s back cover or gorilla glass. This way\nyou are not only showing products that they might be interested in but also the\nrelated products that they should check out.<\/li>
                          • Search results – Mostly when a visitor searches for a product using\nthe search button available on the site, many relevant searches are shown. By\npersonalizing this section, you can drive a lot of conversions. You can display\nrelevant products based on their onsite activity and profile. <\/li><\/ul>\n\n\n\n

                            You can also personalize other pages like shopping cart pages and no\nsearch results pages by recommending some relevant products to the one the user\nsearched for. <\/p>\n\n\n\n

                            1. Planning and implementing your website personalization strategy<\/strong><\/li><\/ol>\n\n\n\n

                              There are four steps to do so-<\/p>\n\n\n\n

                              • Identify campaigns – Start writing down your goals and things you want\nto personalize and improve. Now brainstorm all the ways of fixing these\nproblems. <\/li>
                              • Prioritize campaigns – Once you have planned and drafted your\ncampaigns, it’s time to prioritize them. Compare each campaign against their\nexpected difficulty level. Prioritize the one’s which are easy to execute and\npromise high results at the same time.<\/li>
                              • Utilize the right algorithms to fine-tune your campaigns – Algorithms\nwill help you in diving deep into the ocean of website personalization. They\nwill help you in providing a more individualized experience which will help you\nin grabbing your audience\u2019s attention and achieving your goals.<\/li>
                              • Test – Like every other strategy, testing out your website\npersonalization strategy is also essential. Testing it regularly will help you\nin finding the areas which needs improvement in your website and make amends\nquickly. <\/li><\/ul>\n\n\n\n
                                1. Evaluate success<\/strong><\/li><\/ol>\n\n\n\n

                                  Last but not the least, assessing the success of your website\npersonalization is crucial. This will help you track the results and see which\nstrategy is working out for you. <\/p>\n\n\n\n

                                  This was all about website personalization, it’s importance, benefits,\nand ways to implement it. Let us know how it works out for your site in the\ncomments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Website Personalization allows you to offer a one-on-one custom made experience to your visitors as soon as they land on your website. You can customize the user experience according to their purchase history, location, or consumer behavior in a way that fulfills several business purposes like better customer satisfaction, more time spent on the website, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[45],"tags":[57],"_links":{"self":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/364"}],"collection":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":1,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":366,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/364\/revisions\/366"}],"wp:attachment":[{"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eglobalsoftsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}