Digital Advertising: What Is It and Why Do We Need It?

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them.

As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary.

In this blog, we will be discussing everything about digital advertising – what it is, why it is effective, how it can be useful to your business, etc. Let’s dive into the details.

What Is Digital Advertising?

It is the process of publishing promotional content on the internet via online platforms like social media, search engines, websites, and other sources that can be digitally accessed. Since customers are spending most of their time browsing the internet, digital advertising is the best way to put your business in front of your target audience.

What Makes It Unique?

The power of Digital Advertising to leverage the popularity of authentic websites and platforms such as Facebook, Instagram, YouTube, Google Search, etc. makes it unique. These platforms sell ad space on their website to deliver services to their customers. When you put your ads on a platform, you are actually supporting the platform that your audience loves. Let’s have a look at some statistics that will help you understand the importance of digital advertising better.

• More than 3.5 billion searches are made on Google every single day.
• More than 90% of users choose businesses that they find on the first SERP.
• Around 35% of the total searches are for products.
• More than half of the users visit the actual store within a day of doing a local search.
• The Digital Ads revenue exceeded the $100 billion record for the first time in 2018.

Reach the right people with the right message with Digital Ads

Digital Advertising helps businesses to reach the right people with the right message at the right time. However, you might have the idea that you are doing it already through newspapers, flyers, banners, etc. But today, digital ads are raising the bar in the marketing industry.

Digital Ads lets you see measurable results

How do digital ads work?

Digital ads work by utilizing internet-based advertising tools for researching, analyzing, tracking, and improving online campaigns. Digital advertising is not just about putting quick ads online; instead, when done effectively, it seamlessly incorporates into your target audience ’s user experience on that particular site, navigates them to your own website and business. This is all done in a very natural and unobtrusive way.

You can personalize your digital ads to maximize its relevance, which, in turn, will maximize your conversions. Since it is digital, you can track every step or action that your audience takes on your ad. This allows you to earn an ROI that otherwise wouldn’t be possible.

Digital Advertising Is Not One Thing

Digital advertising isn’t just one thing. It varies across different platforms and ways in which you do it. This multiplicity lets you choose which digital ads work best for your brand and target audience. Some platforms and methods will be better for you than others.

Conducting brief research about your industry, audience, and competition will help you in deciding what is best for you. Also, being on the right platform using the right strategies will cut expenses. Likewise, using the wrong platform with the wrong strategy will leave you with poor ROI, feeling like neither your digital ads nor your strategy works.

There are multiple types of digital ads, and all of them have their own pros and cons. Therefore make sure you study them carefully before making a decision.

Why Is Digital Advertising So Successful?

To understand the importance of digital advertising and why you should utilize it too, we must know why it is so successful today.

1. Affordable and Scalable

You must have heard how digital advertising costs are skyrocketing. But when you go in-depth and see the ROI a business can get even on small campaigns, you will realize the reality.

Digital Marketing is affordable. You can run your ads with just $5 per day on Facebook. As you start growing, you can expand your budget. Analyze, test, and simplify to maximize your ROI.

Digital Advertising is easy to scale up and down according to your conversion rates, and the number of consumers you can deal with at a time. If you start feeling a bit overwhelmed with the excellent performance of your ads, you can take a break by postponing them until you are ready to resume again.

However, working with a digital marketing agency, you can focus on running your business while they take care of your ads.

2. Specific and Targeted

You can reach exactly the target customers you want to reach by utilizing the data obtained by your company or social media platforms. This means you can run ten different types of ads targeting ten different audiences, and each customer will see the advertisements that appear most relevant to them. The more your relevance, the more your revenue will be.

3. Easy to use

You might be wondering how difficult is digital advertising or if you need technical skills for that. But the truth is, the most common types of digital ads are relatively easy to set up. Moreover, most of the programs walk you through the process.

However, mastering the art of digital advertising to maximize your ROI can be a little complex. This is when working with a professional digital marketing company helps you get the best output.

Digital Marketing Is Small Business’ Best Friend

Considering all the benefits of digital advertising listed above, it is safe to say that it makes more sense for small businesses since you don’t require a substantial corporate marketing budget to leverage it.

And using the right strategies can help you either be side-by-side or beat out the big businesses. In a nutshell, digital marketing is the supreme way of leveling the playing field for small businesses. You can compete against established brands or franchises without spending a fortune.

Digital Marketing Works Fast

Unlike other marketing techniques that take a long time, such as SEO and content marketing, digital advertising can reap huge and fast benefits.

You start running ads and see five times or even ten times more traffic that day. Depending on your business and industry, you might even begin to see bookings or sales within a couple of minutes.

Complete the orders; customers give reviews, more visitors see those reviews and want to buy from you. Your business just takes off, and this is something that digital marketing can do and has done for many.

What are the types of Digital Marketing?

Now let’s have a look at the various types of digital marketing. As we had discussed earlier, you must go through each one of them thoroughly to identify which form is the best for you and your company.

Primarily there are six forms of digital advertising:

• Pay-per-click (PPC) ads
• CPM
• Search Marketing
• Social Media
• Email Marketing
• Display Remarketing

Each of these ads can help you achieve various marketing goals, such as improve brand awareness, generate more leads, drive more customers, boost sales, and get more conversions.

With this, we would like to wrap up. By the time you reach this part, a lot of concepts must have been cleared for you regarding digital advertising, and it’s importance. Let us know how digital ads work out for your business in the comments below.