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Social Media

What’s New on Instagram: Top Must-Know Updates & Features

Do you love using Instagram too? Are you aware of the latest features and updates that the app has rolled out recently? Social media platforms grow so rapidly, especially Facebook and Instagram, who keep introducing new updates every now and then. Keeping a tab on these enhancements play a vital role in helping you stay […]

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Digital Marketing

The History and Evolution of Digital Marketing

With the technology advancing continuously and our unbreakable bond with it, marketing has had to withstand and keep up with the progressions, especially over the last three decades. From the Sales Era witnessing the invention of the telephone, briskly followed by the emergence of TV and Marketing Department Era to the Marketing Company Era witnessing […]

Categories
SEO

A Step-by-Step Guide to Optimizing Images for SEO

Images play a crucial role in making sure that your content is easy to access, looks more appealing, and engages your audience well. However, apart from all these, there is one aspect where it plays an equally important role, i.e., SEO. For the starters, images provide search engines with more important contextual information. Secondly, optimized […]

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Knowledge Marketing

Understanding the Cradle to Grave Marketing Strategy

Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or […]

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Knowledge

4 Types of Business Collaboration: Which One is Right for You?

The Digital Age has revolutionized everything – from thinking patterns to education, healthcare, jobs, entertainment…. all of it. Likewise, the whole collaboration process for innovation hasn’t really stayed immune to this technological advancement either. Just like Gen Y will never encounter a world without the internet and smartphones, businesses will never go back to a […]

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Digital Marketing

All About Buyer Persona and How to Create It

The term “Buyer Persona” comes up within almost every marketing course, blog posts, and other informative materials. A lot of businesses might presume that everyone else already knows about it, has one, and is utilizing it. Even existing companies have to redefine the profile of their customers every so often, let alone the newbies who […]

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Digital Marketing Knowledge

The Definitive Guide to Website Copywriting

Starting With the Blank Page Every Copywriter knows that sinking feeling that comes when looking at a white blank page. They can’t help but wonder what next? It becomes even more terrifying when it comes to a website, as there are multiple factors and objectives that need consideration. However, website copywriting is way easier than […]

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Digital Marketing

5 Essential ROI Formulas Every PPC Manager Should Know

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is […]

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Knowledge

4 Ways to Make Your Brand More Diverse

Even though the want for diverse and inclusive branding is not something new, it has become clear enough that today’s customers want and expect brands to feature real people who showcase the complete varieties of race, ethnicity, ability, and orientation. Truly committing to diversity is not just about highlighting varied faces in marketing campaigns; it […]