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Digital Marketing

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t […]

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Social Media

Digital Marketing News: What’s New With Microsoft Advertising, Google Ads, Instagram, and More

Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other digital marketing news, just in case you missed it. So, let’s take a quick look at […]

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Social Media

Facebook Introduces New Features Giving More Control to Users Over Their News Feed

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users’ news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of […]

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Digital Marketing

Understanding What Online Reputation Management Really Means

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online […]

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Social Media

Facebook Is Testing a New “Green Screen” Feature for Special Effects on Stories

The social networking giant Facebook is testing out a new “Green Screen” feature for Facebook Stories. This new tool will let you use a still image or video as the background for your Stories on Facebook. It is pretty much similar to the Green Screen effect available on Facebook-owned Instagram. However, users can use this […]

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Knowledge SEO

SEO Copywriting: How to Fine-Tune Your Brand’s Tone of Voice

It is no secret that content plays a significant role in search engine optimization. Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers. However, content is not enough on its own to make you successful and help […]

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Knowledge

Understanding the Relation Between SEM, SEO, and Ecommerce

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or […]

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Digital Marketing

4 Ways Marketers Can Start Using AI for Better Results

Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our […]

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SEO

Google Explains the Volatility of Featured Snippets in Search

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. Featured Snippets Volatility in Search At the start of March 2021, featured snippets seemed to […]