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Digital Marketing

5 Essential ROI Formulas Every PPC Manager Should Know

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is […]

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Digital Marketing

Analyzing the Psychology of PPC Ad Copy

Everything has changed since the prehistoric era, but what remained constant is the initial drivers that inspire people to take action.  PPC professionals often find themselves searching for what appeals the most to their target audience. However, it turns out that the answer was right here, in our behavioral history. Let’s explore the psychology of […]

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Digital Marketing SEO

SEO vs. PPC: Which One Should You Choose?

There are two ways to generate traffic. First is SEO (Search Engine Optimisation) and second is PPC (Pay-Per-Click). If you are unable to decide between which one of these two should you choose to make your business successful, think again. Do you really need to choose? Digital Marketing isn’t a one-size-fits-all type. Your strategy will […]

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Digital Marketing

Your Ultimate Guide To PPC Campaign Management

Approximately half of the small businesses are already taking advantage of pay-per-click (PPC) advertising. Are you? PPC enables businesses to reach a potential customer base online, and without it, you might be missing out on potential sales. Actually, it might be possible that your competitors are snatching those consumers. However, you mustn’t rush into PPC […]

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Digital Marketing

PPC Ads: How to Rocket Online Sales in 3 Effective Steps

Following the pandemic, people are following social distancing and staying at home to prevent possible health risks. This has affected the way people purchase things and goods as currently due to lockdown; people are making an online purchase. Now the question is, Do your business appears in front of your customers’ eye when they search […]