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Social Media

Facebook Launches ‘Business Suite’ to Manage Business Accounts on Its Platforms

Recently, Facebook released a new app built to enable businesses to manage their profiles and pages across its platforms easily in one place. These platforms include Facebook, Messenger, and Instagram. This app offers access to the critical updates of the business and lets the users manage all the priorities here. Moreover, this tool also enables […]

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Marketing

Logo Design vs. Branding – Know the Difference

There’s a common perception that logo design and branding are the same, and they are even used as synonyms at times. But even though they are closely connected and need to work together cohesively, they are two different processes. Understanding the Concept of Logo Design and Branding The process of designing a logo is referred […]

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Social Media

LinkedIn Stories Launched in India With Other Local Additions

One of the most popular social media platforms, LinkedIn, has released “Stories” in India, enabling its users to share their day-to-day professional life moments and experiences with their connections and groups in a more informal, creative, and genuine way. With the launch of this feature, LinkedIn users will be able to post pictures and videos […]

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Social Media

13 Best Practices For Social Media Security

On hearing the term “social media threats,” most of the people can only think as far as to fake accounts, trolls, fake followers that are bought online, or maybe the fake news and accusations that go viral in seconds across social media platforms. However, in this process, what is most often forgotten is social media […]

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Social Media

Facebook to Start Promotion of Groups Content In News Feeds And Web Searches

Social media giant Facebook announced on Thursday that it would begin promoting public Facebook Groups’ content in the news feeds of users as well as in the SERPs, disregarding requests by watchdog groups to restrict the algorithmic group recommendations before the US elections coming up next month. The head of the Facebook app, Fidji Simo, […]

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Social Media

What’s New on Instagram: Top Must-Know Updates & Features

Do you love using Instagram too? Are you aware of the latest features and updates that the app has rolled out recently? Social media platforms grow so rapidly, especially Facebook and Instagram, who keep introducing new updates every now and then. Keeping a tab on these enhancements play a vital role in helping you stay […]

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Knowledge Marketing

Understanding the Cradle to Grave Marketing Strategy

Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or […]

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Social Media

How Can Brands Make Use Of Instagram Guides?

If you also love to keep up with the Instagram world, just like us, you must have noticed that the app recently launched its new feature – Instagram Guides. Ever since its launch, there has been quite a buzz around it. This new feature enables the sharing of curated and scrollable content. Users can now […]