Using Google Ads Explanation to Understand Performance Changes

Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level […]


5 Crucial Google Ads Tips to Master SEM in 2020

SEM or search engine marketing is fruitful for any new startup to drive leads and sales instantly. Google Ads is the king among the search engine advertising tools. However, it could be a bit sophisticated for you, considering it has over thousands of metrics and units to consider while running a campaign. You can spend […]