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Marketing

Your Complete Guide to Customer Experience Marketing

The combined interactions that an individual customer has with your brand form the overall customer experience. It includes every touchpoint the customer has with your company, mapping the whole customer journey. Customer Experience Marketing or Experiential Marketing is the practice of enhancing consumer experience through engagement. Here, the customers are at the center of the […]

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Marketing

Push vs. Pull Marketing: Everything You Need to Learn

The Push Marketing The push sales promotional technique stands for using an organization’s sales force as well as business promotion practices to push your products at the front of your customers. It includes encouraging business mediators to push the services or products with sharing platforms to the final customer.  This might also include pushing products […]

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Marketing

3 Tips to Include Recycling Content in Your Marketing Strategy

Do you love some movies so hard that you can watch them again and again without getting annoyed or bored? Most people love to see things over and over again, which they liked, be it their favorite TV series or movies. This happens because some pieces of content are impressive and designed so well that […]

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Marketing

Pull Marketing Content: 5 Types and When to Utilize Them

These days most businesses are facing the most notable economic instability, and reasonably so. Considering that, content marketing, branding, and thought leadership had become one of the essential strategies to keep your business alive in people‚Äôs eyes. The majority of the corporations are forced to allow their employees to stay home or let them work […]

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Marketing

How to Select the Right Channel for Marketing Your Brand

The present-day market and customer-behavior are changing rapidly; hence it is indeed essential to timely update your marketing strategy as well as channel. In the past months, there was a surprising change in people’s behavior, and they are reacting diversely to an advertisement. So it is time to modify your marketing platform and if you […]

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Marketing

Does Marketing Mix Strategy Still Work?

The strategy known as mix marketing has been one of the most preferred and iconic marketing models since it was announced 60 years back. It was the first and foremost marketing model that was taught to all marketers in 101 marketing classes. The strategy emerged as the unchallenged primary model of marketing, dominating other theories […]

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Marketing

Word of Mouth Marketing: What Is It and How It Benefits Your Business?

It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing.   This means if you are able to make […]