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Digital Marketing

Understanding Consumer Psychology: The Key to Making a Web Design That Wins

Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess. Back when businesses had just started out with online marketing, frauds and flashy emails became quite common. Internet users would be continuously flooded with exasperating and aggressive ads that didn’t make any sense at […]

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Digital Marketing

22 Possible Reasons Your Website’s Traffic and Rankings Have Dropped

Websites are built for people to visit. However, for different sites, visits can mean differently.  For example, traffic can be a source of revenue from ads for media websites. Likewise, traffic converts to direct sales for eCommerce sites.  On the other hand, some websites may not be selling any products or services; instead, they might […]

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Digital Marketing

A Layman’s Guide to Choosing Website Color Schemes

Colors play a crucial role when it comes to branding and web design. Wondering why? According to research, the majority of snap buying decisions are virtually powered by color perception. As far as websites are concerned, the first impression matters a great deal. Therefore, picking the right color scheme for your site is crucial to […]