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SEO

The Ultimate Guide to Disavowing Links

Backlinks are undoubtedly one of the most important ranking factors, and this contributes to the typical feeling of uncertainty that encompasses the management of backlinks. Skip the discussion over the morality of obtaining backlinks. What about getting rid of them? Should SEO professionals bother about disavowing links? Contrary to some topics, Google has been quite […]

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Marketing

10 Effective Marketing Strategies for Your Successful Product Launch

Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care. Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional digital marketing strategies to assure […]

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Marketing

Digital Advertising: What Is It and Why Do We Need It?

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to […]

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Social Media

How To Use Hashtags Effectively To Expand Your Social Media Following?

If you are not utilizing hashtags, you are dismissing a key method of growing your social media following. Social media users have been using hashtags for years to get more likes on their posts (#sundayfunday, anyone?). Even today, these hashtags are proving useful to businesses who are looking forward to expanding their reach and followers. […]

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SEO

The Ultimate Guide To Advanced Image & Alt Text Optimization To Drive More Traffic

When it comes to Image SEO, the first thing that pops up in our mind is optimizing the alt texts, but it goes far beyond that. Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that. The problem is no one talks about it in […]

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Digital Marketing

4 Handy Tips To Get Customers Back For Your Digital Marketing Agency

With the pandemic still affecting the businesses all over the world, as a business owner, no matter what industry you are in, you must also be experiencing the changing waves, financial situations, or the impacts of the crashing market. No doubt since we all haven’t met these circumstances before, this all can be a little […]

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Digital Marketing

The Ultimate Guide To Website Personalization

Website Personalization allows you to offer a one-on-one custom made experience to your visitors as soon as they land on your website. You can customize the user experience according to their purchase history, location, or consumer behavior in a way that fulfills several business purposes like better customer satisfaction, more time spent on the website, […]

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SEO

An Introduction To Link Building & Its Importance

The aspect of SEO and Link Building is ever-changing, and today, building high-quality links is more important now than ever. To compete and thrive online, understanding and implementing high-quality campaigns is vital. This scenario isn’t changing anytime soon. In this blog, we are going to discuss all link building and its importance. Whether you are […]

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Technology

Instagram Introduces Its New Short-Video Feature ”Reels” In India

After the recent TikTok ban in India, Instagram has introduced its short-video feature ”Reels” in India. Users can now create short videos on Instagram, use creative filters, and add music while sharing it with everyone and not just their own followers. This feature Reels is identical to TikTok. It lets users create 15-second long videos […]

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Digital Marketing

How To Drive More Traffic To Your Website For Free?

Website traffic not only indicates but drives your business growth. It helps you to: See the results of your marketing efforts Gain insights about your audience for decision making Enhance your SEO and search engine credibility Produce more leads, boost conversions and attract more customers However, to achieve these benefits, you must drive the traffic […]

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Digital Marketing SEO

SEO vs. PPC: Which One Should You Choose?

There are two ways to generate traffic. First is SEO (Search Engine Optimisation) and second is PPC (Pay-Per-Click). If you are unable to decide between which one of these two should you choose to make your business successful, think again. Do you really need to choose? Digital Marketing isn’t a one-size-fits-all type. Your strategy will […]

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Digital Marketing

Growth Hack: How To Get More Out Of Your Content?

In this blog, we are going to discuss five content-based growth hacks which help you – Save money Boost views Expand your audience Get in touch with the right audience Moreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the […]

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Marketing

What Is Offensive Marketing and How Does It Work?

When more than one brand offers a similar kind of product, each of these brands only receives a percentage of the total sales of that particular type of product. This percentage is also known as “market share.” Any action to take away some of the market shares from one brand to bring to another is […]

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Marketing

6 Powerful Marketing Channels You Should Focus On In 2020

Whether your monthly marketing budget is $100 or $10000, you just want to get more bounce for the ounce. Similarly, making maximum use of the time you are investing in your marketing campaigns is just as important to you. Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign. […]

Categories
Knowledge

Tips To Make Your Business Blog Successful

Content marketing is a potent tool for every business, and the best way to leverage content is by blogging. Starting your business blog from scratch might sound a little intimidating, but it does not have to be necessarily devastating. It sure does require consistency, dedication, and hard work, but the rewards of blogging for your […]

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Business

How To Future-Proof Your Business and Prepare For Digital Transformation

We’re all living in the digital era, so regardless of the age, size, or industry of your company, you must acquire the right mindset, procedures, and equipment to maximize your company’s operational excellence and flourish in this highly-competitive dynamic world. In this blog, we are going to talk about how you can future-proof your business […]

Categories
Social Media

Purpose Of Different Social Media Platforms And How They Can Benefit Your Business

Social Media platforms are dynamic and inevitably keep evolving. People are always finding new ways of recording and sharing every aspect of their life. However, what if you are a business? There are so many social media platforms out there already and every day more and more are being launched, how do you as a […]

Categories
Digital Marketing

Your Ultimate Guide To PPC Campaign Management

Approximately half of the small businesses are already taking advantage of pay-per-click (PPC) advertising. Are you? PPC enables businesses to reach a potential customer base online, and without it, you might be missing out on potential sales. Actually, it might be possible that your competitors are snatching those consumers. However, you mustn’t rush into PPC […]

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Marketing

A Complete Guide To Organizing An Effective Email Marketing Strategy

Managing email marketing is not an easy task, especially when you’ve got several email strategies ongoing at the same time. Undeniably, email marketing is of great value. So it isn’t startling that multiple departments in your organization want to leverage this opportunity. This leaves you with lots of moving parts to consider and manage and […]

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Knowledge

Social Media & the Real-Life Impact Of Cyberbullying On A Person’s Mind

The Internet and social media have become a significant part of our lives. Not just teens, but adults also love spending most of their time online. And why shouldn’t they? After all, it is an effective way of connecting with people in the 21st century. Social media is being widely used as a platform to […]

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News

Johnson & Johnson Stops Sale Of Fairness Products In India: Know Why

Every time we turn on our TV, we see so many ads, and among them are fairness creams too. Everyone watches television from children to older adults. What impression do these fairness creams ads give? Colourism has always been a part of this society and not just India. People still discriminate against others on the […]

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Marketing

3 Common Marketing Challenges In Launching A New Product

Planning to launch a new product? But the fear of failure is holding you back, making you delay your launch further? Or, well, maybe you are so distracted by the little details that you are unable to focus on the more significant or more important aspects of your new product launch. No doubt, a new […]

Categories
SEO

Know the 5 Powerful SEO Content Types To Grow Your Business

Targeted, optimized, and engaging SEO friendly content is what sets apart the leading brand from the rest of the competition. The merging of SEO with content has already occurred, and next, we’re moving towards convergence with digital. While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight. Now […]

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SEO

How To Do Keyword Research For SEO: The Ultimate Guide

Among the regular algorithm updates that Google keeps rolling out, one thing that has remained constant for inbound marketers is the need to optimize their websites for search engines. And one of the most effective ways to do it is by conducting keyword research. Although, performing keyword research is still a necessity just like it […]

Categories
Knowledge

Importance of Corporate Social Responsibility

Being a business owner in the 21st century, you should be aware of the fact that the days of operating merely for profit are far gone now. While earning revenue is obviously vital, many businesses have now shifted their primary focus to corporate social responsibility. Corporate Social Responsibility has now become a fundamental business practice. […]

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Knowledge

10 Ways to Keep Up With Industry Trends and Remain Competitive

In the past few years, technology has skyrocketed and still continues to advance. Meanwhile, many businesses fall apart because their owners keep clinging to the old traditional ways of running a business. Although keeping up with the changing industry trends can be very exhausting, it is the only way to stay competitive. As long as […]

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Knowledge

Importance Of Mental Health Awareness Workshops at Organizations – Its Impact on Individual’s Mind & Productivity

Mental health at offices is an arising concern for governments as well as organizations worldwide. Every year, poor mental health alone causes loss of productivity worth more than $1 trillion globally. Mental health is becoming popular rapidly and has been increasingly affecting Indian organizations too. A significant increase has been observed in the number of […]

Categories
Marketing

Referral Marketing Guide: Everything You Need To Know

With all the technological advancements, the number of people using and spending time on the Internet has skyrocketed. People love sharing their opinions and experiences on the Internet via social media or blogs or articles, etc. Among all these talks, brand-related conversations have also sneaked in due to the brand pages, promotions, and ads. People […]

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Knowledge

How Marketing and Sales Go Hand-In-Hand?

In a parallel world, businesses would be able to do marketing of their products or services without having the need of vexing sales. Because ultimately, some customers turn away from companies or websites when they realize that they are being directed to buy something. How amazing would it be if your company can be successful […]

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Marketing

How Marketing Has Evolved in the Last 10 Years?

The marketing arena has evolved astonishingly in the last ten years. Marketers had to personally undergo digital transformation to figure out how to market their businesses in the best possible way. In this blog, we will discuss in brief about all the significant changes that have been made in marketing. Let’s dive into its details. […]

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Marketing

Your Complete Guide to Content Marketing Strategy

Getting started with Content Marketing might leave you feeling overwhelmed with the long to-do list that doesn’t seem to end anytime soon. Analyzing your audience, publishing fresh content, tracking your results, and repeating it all over again. However, if you have not made a content strategy yet, your team will be clueless on what to […]

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Marketing

A Short & Simple Guide To Cause Marketing

In this generation of internet and information, people are now very well aware of business operations that were once a secret. Besides being knowledgeable, people also care about these topics, and the majority believe that brands must indulge more in addressing these societal issues. So now that businesses have to compete for more than just […]

Categories
Knowledge

Using Google Ads Explanation to Understand Performance Changes

Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level […]

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Marketing

What Is Affiliate Marketing? How To Get Started?

Struggling to wake up every morning, getting ready hurriedly, half-eaten breakfast, driving through the traffic congestion, and jam-packed streets with other drowsy commuters. And then knock yourself out till 5 o’clock in the evening. Sounds too tiring, isn’t it? Well, it feels even more exhausting. Let’s face it; no one really loves their 9 to […]

Categories
Digital Marketing

Influencer Marketing: Develop Your Strategy In 5 Easy Steps

If you have been researching influencer marketing, you must have come across some clashing facts with advice regarding how it is essential for businesses to use influencers or how it is unnecessary for growth. Planning your influencer marketing strategies as a brand has become way too difficult now. But we are here with a perfect […]

Categories
SEO

Is Keyword Cannibalization Suppressing Your Website’s SEO Rankings?

Keyword cannibalization happens to be one of the most misunderstood concepts of SEO. There are several myths and confusions about this, and some say that it does not even exist! However, this is not the case at all. Keyword cannibalization is responsible for suppressing the SEO rankings of many websites. It does exist, but it […]

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Knowledge

8 Skills Every Marketing Project Manager Needs to Lead a Successful Team

Marketing Project Management requires a specific skill set and certain amount of experience to master the art. As a marketing project manager, you have to manage projects, plan campaigns, keep track of progress, report results, keep the budget in-line, and a lot more. This list is nearly endless! While some skills are inborn such as […]

Categories
Marketing

7 Benefits Of a Powerful Content Marketing Strategy

More and more businesses are making considerable investments in Content Marketing in this competitive market world. But why? This is because content marketing has been proven to deliver successful results. It is one of the most effective techniques to boost audience engagement, grow brand presence, and drive sales for most of the businesses. Content Marketing […]

Categories
Digital Marketing

Is Digital Marketing the Most Successful Way to Connect With Your Customers?

Considering the current restrictions in effect against stepping out and all the other advertising mediums being ineffective, it has become essential that the message reaches our customers. The present situation has made a strong path for the marketers, considering they have the vision to do so. As people are spending the majority of their time […]

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Knowledge

3 Work-From-Home Skills You Can Learn for Career Advancement Post Lockdown

Quarantine has brought several considerable changes in our lives. With employees working from home, the learning pattern and working culture have been changed. Some of the world’s largest organizations are successfully operating remotely, giving a tremendous rise to telecommuting culture. It has been more than two months now, and India is progressively accepting the idea […]

Categories
Marketing

How to Build a High-Converting Email Funnel?

No matter what type of business you own and within what industry, you need constant sales. To run a business smoothly, you require consumers who do not just buy once or twice from you, but who come back often for more. In a nutshell, your business needs those valuable prospects on your side. Although being […]

Categories
Marketing

10 Steps to Create an Email Newsletter People Will Actually Read

Email Marketing is incredible, it really works! It is one of the best ways to keep your audience engaged and stay at the top of their minds, and for the majority of the marketers, this will sound familiar. But to utilize the true power of email marketing, one needs to understand the psychology behind it. […]

Categories
Marketing

Determining the Perfect Marketing Budget For Your Company

We are well aware of the fact of how important marketing is when it comes to growing your business. You have a great idea, but you do not know how to convey it to your audience. Marketing is there. You want to widen your reach; marketing will take care of it. You want brand recognition, […]

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Marketing

How Does PR Help in Brand Building?

When it comes to building a brand, PR should not be considered secondary to advertising. The time has changed, and now publicity makes a brand while advertising maintains it. No doubt that the PR toolkit contents are continuously changing. Communication channels have been developing as per the consumer requirements. In the current scenario, more and […]

Categories
Knowledge

The Ultimate Copywriting Tips & Exercises to Jumpstart Your Creativity

Starting the copywriting process is literally the most challenging part ever. That blank web page right in front of you will make you want to grab a big mug of coffee. Well, obviously, it does not help with concentrating. So basically, the thing is if you don’t come up with a starting line right away, […]

Categories
Digital Marketing

Social Listening, Its Importance, and Benefits

Companies can become a household name when it achieves higher brand awareness, which can be made possible with social media. Thus, building a strong reputation and following on social media is really important for any company’s success. However, there are many aspects to it. Developing a reputation can be tricky, and you would not want […]

Categories
News

Lockdown 4.0 Highlights: Restrictions & Relaxation

On May 17th, 2020, the Centre announced another lockdown extension for two weeks. Lockdown 4.0 came into effect this Sunday midnight and will continue till May 31st. Despite all the preventive measures taken by the government, the coronavirus outbreak has now crossed the 1 lakh mark with a death toll at 3163, surpassing China’s tally. […]

Categories
Marketing

Your Complete Guide to Product Packaging Design

The packaging is the first thing we see in a product when it arrives. So, it is essential the packaging goes in line with the product and maintains its essence. Product Packaging Design is the exterior design of a commodity. While choosing a product packaging design, we have plenty of options such as graphics, fonts, […]

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Marketing

What Is Customer Service ROI and How to Measure It?

Departments are usually divided into profit centers and cost centers in the business world. Where profit centers are bound to produce direct profit for the company, cost centers refer to the part which does not directly generate profit and costs money to the company to operate. Due to limited funding, businesses often distribute more money […]

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Marketing

What is Paid Media: Definition, Types, Benefits, and Goals

In short, Paid Media is the paid advertisement of a brand or its products on a publisher and media channel.  It helps a business to share its message with the target audience and promote their services. In other words, when a business pays for the ad space on a media platform or a site to […]

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Marketing

In-Person Marketing to Social Media Events: How to Adapt to the Change?

End of in-person communication due to the ongoing global outbreak has forced many marketers to adapt and implement innovative methods to keep their in-person marketing events going. Nowadays, most nations are following social distancing to prevent potential health risks, and this has affected the whole world’s business landscape.   Every kind of travel related to any […]

Categories
Marketing

Push vs. Pull Marketing: Everything You Need to Learn

The Push Marketing The push sales promotional technique stands for using an organization’s sales force as well as business promotion practices to push your products at the front of your customers. It includes encouraging business mediators to push the services or products with sharing platforms to the final customer.  This might also include pushing products […]

Categories
Digital Marketing

Digital Marketing vs. Social Media Marketing: What’s the Difference?

Many people use social media marketing and online marketing interchangeably as they think that promoting the brand in various social media networks is what people say online marketing; it is just a branch of it.  Internet marketing is a broad field that includes all kinds of marketing practices that a business performs via digital devices. […]

Categories
Technology

Digital Transformation: You Only Need Your Talent, Not Technology

The biggest impact of the present Covid-19 outbreak would be the surge of data-enabled services in our business life. We expect digital transformation to become an even larger essential element for organizations in the near future. Many people think that digital transformation is more focused on technology, but most cases tell that it is more […]

Categories
Marketing

Top 5 Marketing Trends of 2020: What They Tell Us?

Getting aware of a massive upcoming change can be challenging, and it is much similar to select the best wave to surf prior it is starting to form. Even the best trend-spotters have experienced a situation in which they say an iconic phrase, “I didn’t see that coming.” These days, some trends become pretty apparent […]

Categories
Digital Marketing

How to Optimize Your Content for Multiple Search Engines

Google is the leading search engine, and there is no doubt that it values your precious content more than any other search engine. However, it doesn’t mean other search engines are not worth posting your content. Instead, when you only target your customers through Google, you miss a lot of potential clients on other popular […]

Categories
SEO

Link Building Strategies 2020: The Good, the Bad & the Ugly

Backlinks are essential for websites to rank well and there are dozens of ways to get backlinks or inbound links for your website. Some ways are pretty easy as well as quick, while some are pretty challenging and time-consuming. Different people have diverse perceptions about link building, and many are unsure what makes a backlink […]

Categories
Marketing

YouTube SEO: 8 Steps to Create an Optimized YouTube Channel

YouTube is one of the best ways to tell the world who you are and to show all of your talents. Besides that, it is one of the best marketing platforms to find a relevant audience and potential customers. It gets over 8.56 billion search visits every month, which is far above the population of […]

Categories
SEO

5 Crucial Rules for Crafting SEO Friendly Content

When a business possesses a remarkable professional website that delivers a striking message can result in tons of leads and enhanced sales. Most customers are finding their way to products and services through online websites, and if your websites are not SEO-friendly, then you are missing 70% of your customers. Still, you have time to […]

Categories
Digital Marketing

7 Dos and Don’ts for Managing PPC Program

Due to the notable imbalance in the economy in recent weeks, many companies and businesses temporarily closed their PPC marketing agencies and taking charge of their PPC ads. Now, no matter you have managed PPC campaigns in the past or not, things are now different than what was it used to be a year ago. […]

Categories
Marketing

3 Tips to Include Recycling Content in Your Marketing Strategy

Do you love some movies so hard that you can watch them again and again without getting annoyed or bored? Most people love to see things over and over again, which they liked, be it their favorite TV series or movies. This happens because some pieces of content are impressive and designed so well that […]

Categories
Technology

Google Analytics: 5 Easy Steps to Set It Up

These days online marketing is the backbone of most businesses. Not only that, but many people also make a living with online marketing, and therefore it is essential to enhance your site’s visibility. There are numerous tools to appear well on the search engines, and one such powerful tool is Google Analytics. It is ideal […]

Categories
Technology

Facebook Messenger Rooms: Casual Video Calls With Up to 50 Users

Facebook is continually growing its advanced features such as video conferencing, and recently it launched a new video calling program known as Messenger Rooms. It is one of the best informal video meeting systems when compared to other programs. The thing which makes it diverse from normal video chatting apps is its spontaneous nature. Facebook […]

Categories
Digital Marketing

LinkedIn Enables Its Users to Include Polls to Posts

LinkedIn is reportedly developing a new feature for its users that will allow them to add polls to their posts effortlessly. Jane Manchun Wong revealed this new LinkedIn feature, who is an expert in locating unreleased programs with the help of reserve engineering apps.  He recently shared a screenshot showing how the LinkedIn Polls will […]

Categories
Marketing

Why a Content Marketing Team Requires a Systems Mindset

The biggest mistake most content marketers make initially is to focus more on creating chunks of content without focusing on other more important things such as target audience research, customer issues or queries, and more. The newbie or inexperienced content marketers always care for content creation, whereas experts always focus on other more essential things […]

Categories
Technology

Google Enables Free Shopping Ads for Merchants

The Google Shopping Ads that appear on the top of search results will be free for the merchants soon. These product listing ads are now becoming free for the businesses, and this can help the small and local business holders. Now they can advertise their products on the Google search results for free, and customers […]

Categories
Technology

iPhone SE 2020: 6 Amazing Things You Don’t Know

Apple recently uncovered the all-new iPhone SE 2020. Its appearance is similar to the iPhone 8 when it comes to size, look, and the outer body. The newly launched iPhone is extremely affordable while compared with other modern iPhones. You might have read some details about this device on online websites, but there are still […]

Categories
Digital Marketing

Instagram Introduces New Call-to-Action Stickers for Delivery & Gift Cards

Instagram is releasing an innovative tool for businesses that can be utilized for promoting food delivery as well as gift card purchases. This new feature will work in the Stories section. Following the COVID-19 epidemic, businesses and general public around the world are experiencing a plethora of economic issues. The company has released this new […]

Categories
Digital Marketing

5 Most Desired Transferable Skills in Digital Marketing

Expert digital marketers are smart enough to keep themselves updated with new tactics and updated in their profession.  In case you are an online marketer, and you have not updated yourself with the current trends and real-time marketing rules, then you might not be able to upgrade your career. It is indeed important for an […]

Categories
Technology

Tips for Customer Service Teams to Provide Top-Notch Service

Whereas doctors and medical researchers work to find a cure for the ongoing pandemic, businesses and industries around the globe are under pressure to deal with gigantic interruption to supplies, production, and customer service. For customer service experts, the outbreak is causing too many issues, such as they have tons of pending requests. They are […]

Categories
SEO

Noarchive Tag: When, Why and How to Use It

Meta robot tags are not that innovative, but there are various scenarios where you have to utilize the Meta robot tags. Managing bigger websites can prove to be difficult, and this is where a Meta tag helps us. That’s why most site owners use Meta robots tags to manipulate how search engines like Google recognize, […]

Categories
Marketing

Pull Marketing Content: 5 Types and When to Utilize Them

These days most businesses are facing the most notable economic instability, and reasonably so. Considering that, content marketing, branding, and thought leadership had become one of the essential strategies to keep your business alive in people’s eyes. The majority of the corporations are forced to allow their employees to stay home or let them work […]

Categories
Marketing

How to Select the Right Channel for Marketing Your Brand

The present-day market and customer-behavior are changing rapidly; hence it is indeed essential to timely update your marketing strategy as well as channel. In the past months, there was a surprising change in people’s behavior, and they are reacting diversely to an advertisement. So it is time to modify your marketing platform and if you […]

Categories
Business

Intelligent Pricing: Keep Your Business Alive During Epidemic

As the ongoing health crises are hitting the world’s economy, it becomes crucial to keep your business running even during such conditions. Many small businesses are hit worst by the ongoing epidemic as they don’t have that much savings or profit as compared to the big companies. Following the gigantic downfall in the economy, it […]

Categories
News Technology

WhatsApp Introduces Fake News Verifying Feature

WhatsApp users now will be able to identify fake or false news using the new feature. The feature named Search Message will allow you to instantly verify fake news. The new feature is available for the WhatsApp Web or DESKTOP users and has also been launched for the Android and iOS operating systems. You will […]

Categories
Marketing

Is it Worth Investing in a Custom Website?

Lowering down the overall cost in your online marketing can increase the profit and ROI. It is one of the main reasons that why you should maintain good budgeting for your marketing, but will it be a wise decision to leave the idea of investing in a full-fledge custom website for your brand? Probably Not! […]

Categories
Marketing

How to Instantly Use Today’s Untouched Business Opportunities

We currently reside in a world where financial and health mechanism are crashing gradually. However, there are still some companies who are doing impressive business even during economic downtime. Many products and services that were once highly demanded, are now entirely out of demand. Some products and services have taken over the market demand seemingly […]

Categories
Technology

You Can Now Find Night and Food Shelters on Google Maps during Covid-19 in India

On Monday, Google stated that you can now know the geo-locations of places where food and night shelters are provided in the cities of India. The initiative is taken to assist those who are looking for these services during the ongoing crisis. From now on, you don’t need to struggle for finding night shelters and […]

Categories
Technology

Is Artificial Intelligence Beneficial for All Businesses?

Nowadays in many companies, artificial intelligence is taking over the human intelligence. In most countries, AI or artificial intelligence is rapidly growing and becoming powerful enough to do the tasks that are usually done with human intelligence. Due to this, the manpower cost is decreasing and enhancing the understanding of different industries with the help […]

Categories
Marketing

Does Marketing Mix Strategy Still Work?

The strategy known as mix marketing has been one of the most preferred and iconic marketing models since it was announced 60 years back. It was the first and foremost marketing model that was taught to all marketers in 101 marketing classes. The strategy emerged as the unchallenged primary model of marketing, dominating other theories […]

Categories
News

TAIPA States the Sudden Need for states to Arrange Policy for Right of Way Rules

Major cities in India, such as Bangalore and Hyderabad are experiencing a sudden 70% rise in the cellular data usage during the lockdown, said TAIPA, aka Tower and Infrastructure Providers Association. In New Delhi, the data usage has increased by 30% as the companies allowed their workers to work remotely during the events of Coronavirus. […]

Categories
Digital Marketing Marketing

How to Identify Fake Social Media Accounts

The deceptions of fake social media accounts are getting high day by day and the issue is the primary concern for social influencers and famous personalities, as the false accounts are shown on the global mainstream media. Adweek and The New York Times have both completed several articles about social media fake and false accounts […]

Categories
Marketing

What Leadership Lessons Can We Learn From Covid-19

The current health outbreak is undoubtedly a bane, but even amidst the crisis we are actually learning several moral principals in our life. While making video calls with our family and pets in the background, concerning less about how we appear in the video calls and the background of our house- we are improving our […]

Categories
Technology

Is Facial Recognition Technology Helpful for Customers?

Various brands and businesses are utilizing facial recognition for enhancing their customer security authorizations. Many big companies such as Apple and others are making the wise use of this new technology to improve the ways of interactions with its existing customers. This technology has unlocked a path to seamless interactions between a brand and its […]

Categories
Marketing

Diversity Marketing: What is it & Who is Using It?

Diversity Marketing, also called in-culture marketing, is a method of marketing that focuses on specific groups of people and communities as a channel to reach a target audience for a business instead of putting the same marketing strategy to all people.   In diversity marketing, the brand does not think that culture only has one common […]

Categories
News

Coronavirus in India: Lockdown Critically Hit Daily Wage Workers

During the lockdown in India, the daily wage workers and the migrant laborers are affected the worst due to the lockdown. The most-likely scenario is that they will be malnourished at best while in the worst-case scenario, they will die of hunger. They have no means of income or anything to get bread and water […]

Categories
News

Covid-19: How Different Governments Are Coping With It

The worldwide Covid-19 outbreak is destroying economies as most of the businesses, industries, and other sources of profit are shut down, affecting employees as well as the government. It is fatally affecting the governing authorities all around the world.  In India, the virus came a bit late, and even after staying for more than a […]

Categories
Marketing

Word of Mouth Marketing: What Is It and How It Benefits Your Business?

It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing.   This means if you are able to make […]

Categories
Technology

2020 iPad Pro: Everything You Need to Know

The 2020’s iPad Pro gets an upgrade with a new A12Z Bionic chip, new Ultra-Wide camera lens, LiDAR depth scanner, and more.   If you are one of the Apple enthusiasts, then keep on reading this article as we are going to tell every in-depth detail about the newly updated iPad Pro models. The upgraded chip […]

Categories
Digital Marketing

How to Design Instagram Monthly Reports?

Do you get confused with your messy Instagram report every month while explaining to your clients about the monthly campaign? If so, then you need to take the Instagram monthly reports seriously. If you are facing difficulties in creating Instagram monthly reports for your clients, then make sure to follow the practical guide to create […]

Categories
Digital Marketing

CPA Marketing: What is it and its Worth in 2020

CPA Marketing is a kind of affiliate marketing in which marketers promote products or services of a brand or business with their potential consumers. The term CPA stands for cost per acquisition or cost per action. It is pretty simple to understand so let’s take a quick example to understand it: Suppose you as an […]

Categories
Technology

Tips to Make the Most Out of TikTok Marketing in 2020

TikTok is the most trending social media channel these days, and it is getting immensely popular among teenagers and youngsters. While choosing the best social media marketing channel, you may consider how much traffic it has, what kind of audience is there, and what kind of marketing strategies can be used. In this article, you […]

Categories
Technology

5 Tips to Build a Content Creation Process

These days, the majority of the content is just meant for building links and is frequently considered as trash by most search engines. Many marketers just provide content for promoting their own businesses regardless of what their audience actually needs and wish for. They don’t care about the facts but only focus on their agenda. […]

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Technology

5 Crucial Google Ads Tips to Master SEM in 2020

SEM or search engine marketing is fruitful for any new startup to drive leads and sales instantly. Google Ads is the king among the search engine advertising tools. However, it could be a bit sophisticated for you, considering it has over thousands of metrics and units to consider while running a campaign. You can spend […]

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News

Carriers Suspend Internet Data Caps Due to Coronavirus

With many schools and offices being closed, corporations are recommending their workers to work from home. This all is happing due to newly emerged lethal virus known as COVID-19 or in general as Coronavirus. Moreover, the stress on network providers is on the rise as well, thus most of the internet providers have made their […]

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Technology

How to Analyze Audience Reports via Google Analytics

Google Analytics is a perfect tool for tracking and studying your audience performance effortlessly. However, if you are new to Google Analytics, then it can be a challenge to understand and analyze on your own. By analyzing your audience on Google Analytics, you can figure out where you need to make improvements and where you […]

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Technology

The Ultimate Business Guide for YouTube Marketing in 2020

“Successfully Market Your Business with a YouTube Channel” The video-driven social media network, YouTube has played a dominant role in changing the way people stream online videos. YouTube has engaged almost 11% of the globe regarding uploading videos ranging from political, social, entertainment to sports. YouTube, owned by Google, is the second most-watched platform just […]

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News Technology

Google Gets a Step Closer to Ads That Can Deliver Personalization and Privacy

After Apple Safari and Mozilla Firefox blocked all third-party cookies, the search engine giant Google, following their lead, also announced to end the third-party cookies support in Google Chrome by the year 2022. At the same time, Google also promoted its Privacy Sandbox initiative, which aims to make the web experience more ‘privacy-friendly’ for the […]

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Social Media

Facebook Launches ‘Business Suite’ to Manage Business Accounts on Its Platforms

Recently, Facebook released a new app built to enable businesses to manage their profiles and pages across its platforms easily in one place. These platforms include Facebook, Messenger, and Instagram. This app offers access to the critical updates of the business and lets the users manage all the priorities here. Moreover, this tool also enables […]

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Marketing

Logo Design vs. Branding – Know the Difference

There’s a common perception that logo design and branding are the same, and they are even used as synonyms at times. But even though they are closely connected and need to work together cohesively, they are two different processes. Understanding the Concept of Logo Design and Branding The process of designing a logo is referred […]

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Digital Marketing Technology

Data Privacy Is Evolving: Here’s How Brands Can Measure Up

There has been too much buzz this year around the topics – Data Privacy and Data Protection. Considering the events that took place during the recent years, it is understandable why questions are being raised regarding consumers’ personal data security. All these happenings altogether have pressurized businesses to become more transparent, responsible, and accountable when […]

Categories
Knowledge

Determining the Ideal Length for Your Email Subject Lines

Being a marketer, you pour in your best efforts to prepare a great copy and build a persuasive email. But if your subject line is mundane and does not push the receivers to open your email and read it, your campaign might fail terribly. The time is changing, and now emails are being increasingly opened […]

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Digital Marketing

6 Things You Should Know When You Step Into the PPC World

Have you just started your PPC journey? This is one of the most interesting spheres in marketing, and it is ever-changing and evolving. However, when you first step into this world, there are a few things you must be aware of (well, at least we wish somebody told us about them). When you are new […]

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Digital Marketing

Digital Marketing – Now Is the Time to Broaden Your Horizons

The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for […]

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Knowledge

How Employee Feedback Helps Organizations?

Be it a request regarding service improvement or a product feature, feedback is a valuable part of a business. They help businesses in understanding what is the requirement of their customers and then work accordingly. Like how an improved product or service delights the customers and makes them satisfied, the same way feedback plays an […]