Your Complete Guide to Customer Experience Marketing

The combined interactions that an individual customer has with your brand form the overall customer experience. It includes every touchpoint the customer has with your company, mapping the whole customer journey. Customer Experience Marketing or Experiential Marketing is the practice of enhancing consumer experience through engagement. Here, the customers are at the center of the […]


Is Facial Recognition Technology Helpful for Customers?

Various brands and businesses are utilizing facial recognition for enhancing their customer security authorizations. Many big companies such as Apple and others are making the wise use of this new technology to improve the ways of interactions with its existing customers. This technology has unlocked a path to seamless interactions between a brand and its […]