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Marketing

6 Powerful Marketing Channels You Should Focus On In 2020

Whether your monthly marketing budget is $100 or $10000, you just want to get more bounce for the ounce. Similarly, making maximum use of the time you are investing in your marketing campaigns is just as important to you. Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign. […]

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Marketing

3 Common Marketing Challenges In Launching A New Product

Planning to launch a new product? But the fear of failure is holding you back, making you delay your launch further? Or, well, maybe you are so distracted by the little details that you are unable to focus on the more significant or more important aspects of your new product launch. No doubt, a new […]

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Knowledge

How Marketing and Sales Go Hand-In-Hand?

In a parallel world, businesses would be able to do marketing of their products or services without having the need of vexing sales. Because ultimately, some customers turn away from companies or websites when they realize that they are being directed to buy something. How amazing would it be if your company can be successful […]

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Marketing

How Marketing Has Evolved in the Last 10 Years?

The marketing arena has evolved astonishingly in the last ten years. Marketers had to personally undergo digital transformation to figure out how to market their businesses in the best possible way. In this blog, we will discuss in brief about all the significant changes that have been made in marketing. Let’s dive into its details. […]

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Marketing

A Short & Simple Guide To Cause Marketing

In this generation of internet and information, people are now very well aware of business operations that were once a secret. Besides being knowledgeable, people also care about these topics, and the majority believe that brands must indulge more in addressing these societal issues. So now that businesses have to compete for more than just […]

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Knowledge

8 Skills Every Marketing Project Manager Needs to Lead a Successful Team

Marketing Project Management requires a specific skill set and certain amount of experience to master the art. As a marketing project manager, you have to manage projects, plan campaigns, keep track of progress, report results, keep the budget in-line, and a lot more. This list is nearly endless! While some skills are inborn such as […]

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Marketing

7 Benefits Of a Powerful Content Marketing Strategy

More and more businesses are making considerable investments in Content Marketing in this competitive market world. But why? This is because content marketing has been proven to deliver successful results. It is one of the most effective techniques to boost audience engagement, grow brand presence, and drive sales for most of the businesses. Content Marketing […]

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Digital Marketing

Social Listening, Its Importance, and Benefits

Companies can become a household name when it achieves higher brand awareness, which can be made possible with social media. Thus, building a strong reputation and following on social media is really important for any company’s success. However, there are many aspects to it. Developing a reputation can be tricky, and you would not want […]

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Marketing

Your Complete Guide to Product Packaging Design

The packaging is the first thing we see in a product when it arrives. So, it is essential the packaging goes in line with the product and maintains its essence. Product Packaging Design is the exterior design of a commodity. While choosing a product packaging design, we have plenty of options such as graphics, fonts, […]

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Marketing

What Is Customer Service ROI and How to Measure It?

Departments are usually divided into profit centers and cost centers in the business world. Where profit centers are bound to produce direct profit for the company, cost centers refer to the part which does not directly generate profit and costs money to the company to operate. Due to limited funding, businesses often distribute more money […]