Google Analytics: 5 Easy Steps to Set It Up

These days online marketing is the backbone of most businesses. Not only that, but many people also make a living with online marketing, and therefore it is essential to enhance your site’s visibility. There are numerous tools to appear well on the search engines, and one such powerful tool is Google Analytics. It is ideal to learn how your website is performing on Google. Once you get an idea about where you are doing well and where you are lacking, you can work accordingly to optimize it. However, if you are a beginner, then it is important to learn how to set up Google Analytics optimally.

It will help you learn exactly how much traffic your online property is getting, how traffic is coming, and where it is coming from?  By default, Google Analytics is a generic tool, but when you configure it according to your desire, it can work just as you want. 

Google Analytics: An Introduction

It is a tool to know about your site’s visitors and performance. You can learn much more about your site’s visitor than you think. You can analyze what things they loved on your site and what they did not. The complete behavior of your customers can be tracked via Google Analytics. 

When you establish some goals for your business, it can be hard to tell how far you are from getting them. However, by using Analytics, you can easily tell how much you are obtaining your goals and how much effort you still need to make.

In short, it is a powerhouse of different features that are essential for managing your site’s performance and visitors.

Step by Step Guide to Setup Google Analytics for Beginners

1.       Set Up Your Google Tag Manager Account

To get started with Google Analytics, you need to begin with the basics. Our very first step is to create a Google Tag Manager account. It is completely free to sign up for Google Tag Manager, and it is pretty distinct from the normal Google account.

The Tag Manager works as a bridge between your site and Google Analytics. With its help, you can save a lot of time by quickly updating and adding tags to your Google Analytics. This tool helps you create tracking codes effortlessly.

2.       Setting Up Your Google Analytics Account

Once that done, you need an account on Analytics. This account is also free, and you can easily sign up for it. When your account is created, Google will provide you a tracking ID. It will guide Analytics to transfer the data to you. 

3.      Setting Up Google Analytics Tags

Now you need to put together the information on these two platforms. For doing this, the Analytics ID will come into action. On the tag manager site, you can modify two parts of your tag- triggering and configuration. The configuring part makes sure where the gathered information from your tag will be sent. The Triggering part ensures the type of information you wish to gather.  Always go for Universal Analytics while creating tags for Analytics.

4.      Setting Up Your Goals on Google Analytics

It is the most important step while setting up this potent tool. It will help Analytics know what things you are willing to measure on your site. You need to recall what your business online marketing goal is in order to select a Goal on Google Analytics. The primary goals that you should include are given here:

  • Destination: Choose it if you want customers to visit a particular page on your website. 
  • Duration: For tracking the amount of time your visitors spend on a page. 
  • Pages or Screens Per Session: For tracking users that visit specific pages on your site.
  • Event: If you want to know which visitors played a particular video or press a link.

5.      Connect Your Site to Google WebMaster

Google Search Console, aka Webmaster, is a tool to track the search data of your website. It basically tracks keywords that your website is ranking for on Google. It also helps to know whether your Google Bots crawl your site or not. You will be able to check the external links of your site and more. You can easily sign up on Google Webmaster and link your site to it.