How Businesses Can Build Consumer Habits Using Content

Being a part of this industry, we all know that content can easily influence consumer behaviors. Simply because every potential customer landing on your website is either looking to purchase a product or trying to find a solution to their problem. In both instances, the company can influence their action using content to guide them about the ideal thing to do.

But imagine a customer relying on your content to the extent that the first thing they do in the morning is – grab a cup of coffee, open their laptop and check your recent blog post. This shows that you have become a habit, a part of their day-to-day life, which is really marketing’s Holy Grail.

The idea of creating and strengthening new consumer habits is a very complex topic, and we do not intend to play it down, but there is a good chance that content may help smooth things over or much better accelerate the process. A trigger lays the foundation for building a new habit, and its repetition reinforces it. And that is something content marketers should bear in mind when it comes to the quality and quantity of the content.

Quality Acts Like a Trigger for New Consumer Habits

For every little question that pops up in our mind, the first thing that we do today is open Google Chrome and search for the answer online. It’s because we know everything is available on the web today. There are millions of search results showing up for a single topic. There is an overwhelming amount of information present on the Internet, and therefore it is harder than ever to gain that initial audience’s attention. Hence, it is crucial for businesses to have a superior quality, if not in their industry, then at least in their niche.

Imagine that rare and valuable moment when you subscribe to a blog, YouTube channel, or podcast. What exactly makes you do it? The answer is pretty simple – the content you just read, watched, or listened was useful to you or, even better, blew your mind.

Content that is able to cut through the noise is RITES – Relevant, Interesting, Timely, Entertaining, and Superior.

• Relevant – The content is in line with the audience’s interests and values.
• Interesting – It engages the audience, and they find it worth their time and perhaps a communication.
• Timely – It helps them become aware of a few parts of their world or what’s happening worldwide in a new context.
• Entertaining – It is easily consumable and enjoyable.
• Superior – Its consistency is the best of its kind and industry-leading.

This stands true even today. When you unsubscribe to something, the reason is probably that the content failed in fulfilling one of these five points.

However, that is just a part of the equation. Building that new habit requires consistency, and it’s done over time.

Consistency Strengthens New Consumer Habits

Consistency is more imperative than brilliance. We can never overplay this statement, and it holds true for not just content marketers but every professional trying to accomplish something. The essential role that repetition plays in creating and reinforcing new consumer habits justifies at least a portion of that idea.

So many people try their hand at blogging and give up after publishing 4 to 5 blogs just because they couldn’t see any results. Well, if you really know this industry, you’ll probably chuckle reading this because that’s not how things work here.

If you want to build and strengthen new consumer habits using content, you need to make a long-term commitment. The sole reason why you have become a habit of that customer reading your blog posts every morning is that they believe in you that you will turn up.

Consistency will help you become a part of your audience’s daily life, and you wouldn’t want to mess it all up by disappearing or producing trashy content because if you do so, it won’t be long before the readers replace you with another website.

Conclusion – Hard Work Matters

Surprisingly, there are still a lot of people (and we are not just talking about newbies) who believe that blogging twice or thrice a month can also make their content marketing successful. However, this is irresponsible advice that we would never send out.

Honestly speaking, the world of marketing is a tough one, and there is no need to hide it. Content that isn’t viewed or shared has zero economic value. It can be extremely difficult to earn subscribers and fans and trigger their interest in your content.

Remember, content marketing does not just start with content itself. Instead, it begins with evaluating your market opportunities, a practical plan of action, and committing to quality and consistency that provides you with a chance to create new consumer habits.