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8 Steps to Developing an Effective Content Strategy Workflow

You won’t reap the full benefits of your digital marketing strategy without having exceptionally high-quality content to draw and retain prospects on your website or social media channels. You should aim to build a comprehensive content strategy that boosts your overall SEO strategy and, ultimately, elevates your bottom line. Building this type of content requires […]

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Beware of These Scary Cyber Threats This Halloween

Halloween is one of the most beloved holidays celebrated across the world. The haunted houses, creepy costumes, spooky pranks, masquerade balls, and spine-chilling horror stories show that Halloween is full of fun and surprises as there is always a new scare waiting for you next. Halloween is celebrated on 31st October annually, which also marks […]

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Determining the Ideal Length for Your Email Subject Lines

Being a marketer, you pour in your best efforts to prepare a great copy and build a persuasive email. But if your subject line is mundane and does not push the receivers to open your email and read it, your campaign might fail terribly. The time is changing, and now emails are being increasingly opened […]

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How Employee Feedback Helps Organizations?

Be it a request regarding service improvement or a product feature, feedback is a valuable part of a business. They help businesses in understanding what is the requirement of their customers and then work accordingly. Like how an improved product or service delights the customers and makes them satisfied, the same way feedback plays an […]

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Knowledge Marketing

Understanding the Cradle to Grave Marketing Strategy

Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or […]

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4 Types of Business Collaboration: Which One is Right for You?

The Digital Age has revolutionized everything – from thinking patterns to education, healthcare, jobs, entertainment…. all of it. Likewise, the whole collaboration process for innovation hasn’t really stayed immune to this technological advancement either. Just like Gen Y will never encounter a world without the internet and smartphones, businesses will never go back to a […]

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Digital Marketing Knowledge

The Definitive Guide to Website Copywriting

Starting With the Blank Page Every Copywriter knows that sinking feeling that comes when looking at a white blank page. They can’t help but wonder what next? It becomes even more terrifying when it comes to a website, as there are multiple factors and objectives that need consideration. However, website copywriting is way easier than […]

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4 Ways to Make Your Brand More Diverse

Even though the want for diverse and inclusive branding is not something new, it has become clear enough that today’s customers want and expect brands to feature real people who showcase the complete varieties of race, ethnicity, ability, and orientation. Truly committing to diversity is not just about highlighting varied faces in marketing campaigns; it […]

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The Ultimate Guide to UTM Parameters

UTM stands for Urchin Traffic Monitor.  It is an industry-standard to track marketing campaigns across different platforms. It lets you track user engagement accurately from external sources within your preferred analytics platforms. UTM parameters is a series of code positioned at the end of an URL to explain the source, medium, campaign, term, and the […]