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Knowledge SEO

SEO Copywriting: How to Fine-Tune Your Brand’s Tone of Voice

It is no secret that content plays a significant role in search engine optimization. Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers. However, content is not enough on its own to make you successful and help […]

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Knowledge

Understanding the Relation Between SEM, SEO, and Ecommerce

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or […]

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Knowledge

4 Simple Yet Influential Tricks for Crafting Persuasive Ad Copy

A quick question – in order to grow your business online, what is the most crucial thing? You got that right; it’s traffic! And the fastest method to drive more traffic for the majority of online businesses is through advertising. Online advertising is a game of inches. Even the slightest shift in your ad response […]

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Knowledge

What Should You Do If You Have Duplicate Google My Business Listings?

Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go […]

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Knowledge

Everything You Need to Know About Brand Purpose

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose […]

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Knowledge

6 Visual Hierarchy Principles Every Designer Should Know

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page. But the question is – what is the best way to do that? The short answer is visual hierarchy. Visual hierarchy can be […]

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Knowledge

Illustration vs. Graphic Design vs. Graphic Illustration: Understanding the Difference

Art and design are becoming increasingly accessible; therefore, mixing up different mediums with one another is bound to happen. For example, think of an illustration, graphic design, and graphic illustration. One can easily confuse these entwined, closely linked art forms. So, the question is, what exactly is the difference between these? The illustration is associated […]

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Knowledge

5 Biggest Web Development Trends That Are Revolutionizing 2021

As the need for digital services, support, and purchases continue to rise, the demand for website development services continues to increase too. Web development professionals are working in an ever-evolving atmosphere that is subject to change. Similar to any other sector, people working in this industry also need to stay current with all the significant […]

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Knowledge

8 Steps to Developing an Effective Content Strategy Workflow

You won’t reap the full benefits of your digital marketing strategy without having exceptionally high-quality content to draw and retain prospects on your website or social media channels. You should aim to build a comprehensive content strategy that boosts your overall SEO strategy and, ultimately, elevates your bottom line. Building this type of content requires […]