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Digital Marketing

The History and Evolution of Digital Marketing

With the technology advancing continuously and our unbreakable bond with it, marketing has had to withstand and keep up with the progressions, especially over the last three decades. From the Sales Era witnessing the invention of the telephone, briskly followed by the emergence of TV and Marketing Department Era to the Marketing Company Era witnessing […]

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Digital Marketing

All About Buyer Persona and How to Create It

The term “Buyer Persona” comes up within almost every marketing course, blog posts, and other informative materials. A lot of businesses might presume that everyone else already knows about it, has one, and is utilizing it. Even existing companies have to redefine the profile of their customers every so often, let alone the newbies who […]

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Digital Marketing Knowledge

The Definitive Guide to Website Copywriting

Starting With the Blank Page Every Copywriter knows that sinking feeling that comes when looking at a white blank page. They can’t help but wonder what next? It becomes even more terrifying when it comes to a website, as there are multiple factors and objectives that need consideration. However, website copywriting is way easier than […]

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Digital Marketing

5 Essential ROI Formulas Every PPC Manager Should Know

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is […]

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Digital Marketing

Digital Marketing Trends That Are Going to Have a Long-Lasting Impact

As a result of the Coronavirus pandemic, customers have adjusted to the increasing environmental, economic, and political landscape changes. Like Google summarizes in its Covid-19 Ads Playbook; currently, we are seeing three major changes: Shock change – A sudden change in customer behavior that is not likely to sustain over time (such as an increase […]

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Digital Marketing

Analyzing the Psychology of PPC Ad Copy

Everything has changed since the prehistoric era, but what remained constant is the initial drivers that inspire people to take action.  PPC professionals often find themselves searching for what appeals the most to their target audience. However, it turns out that the answer was right here, in our behavioral history. Let’s explore the psychology of […]

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Digital Marketing

4 Handy Tips To Get Customers Back For Your Digital Marketing Agency

With the pandemic still affecting the businesses all over the world, as a business owner, no matter what industry you are in, you must also be experiencing the changing waves, financial situations, or the impacts of the crashing market. No doubt since we all haven’t met these circumstances before, this all can be a little […]

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Digital Marketing

The Ultimate Guide To Website Personalization

Website Personalization allows you to offer a one-on-one custom made experience to your visitors as soon as they land on your website. You can customize the user experience according to their purchase history, location, or consumer behavior in a way that fulfills several business purposes like better customer satisfaction, more time spent on the website, […]

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Digital Marketing

How To Drive More Traffic To Your Website For Free?

Website traffic not only indicates but drives your business growth. It helps you to: See the results of your marketing efforts Gain insights about your audience for decision making Enhance your SEO and search engine credibility Produce more leads, boost conversions and attract more customers However, to achieve these benefits, you must drive the traffic […]

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Digital Marketing SEO

SEO vs. PPC: Which One Should You Choose?

There are two ways to generate traffic. First is SEO (Search Engine Optimisation) and second is PPC (Pay-Per-Click). If you are unable to decide between which one of these two should you choose to make your business successful, think again. Do you really need to choose? Digital Marketing isn’t a one-size-fits-all type. Your strategy will […]