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Digital Marketing

Why Has the Pandemic Intensified the Need for Online Reputation Management?

Among the many other things, this pandemic has completely transformed how we shop for goods, with more and more people spending a bigger portion of our income shopping online. The dramatic upsurge in the net revenue of the eCommerce platforms, especially Amazon, serves as a perfect example of this. Simply put, for many online businesses, […]

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Digital Marketing

A Layman’s Guide to Choosing Website Color Schemes

Colors play a crucial role when it comes to branding and web design. Wondering why? According to research, the majority of snap buying decisions are virtually powered by color perception. As far as websites are concerned, the first impression matters a great deal. Therefore, picking the right color scheme for your site is crucial to […]

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Digital Marketing

Understanding the Evolving Role of Data Analytics in Digital Marketing

From Digital Marketing’s rise to evolution, data analytics has played a paramount role. If you look into it carefully, you can actually feel it fueling the digital marketing’s engine. However, your data’s quality and the inference you draw out of it determines your digital marketing efforts’ success. As per reports, the majority of the global […]

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Digital Marketing

10 Smart Content Proofreading Hacks to Catch More Avoidable Errors

Generally, content proofreading and editing are two different tasks, and that’s the way we like to treat both activities. Nevertheless, the creative advantages of a steady content proofreading process outdo the typical definition of proofreading. Present-day writers can cash in on proofreading to keep away from the common extremes of being too little or too […]

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Digital Marketing

3 Key Points to Consider for Your PPC Leads

Are your paid search campaigns generating leads but not sales? Are the lack of conversions got you questioning your investment’s worth? If yes, then you’re at the right place! In this blog, we will explore three important considerations if your lead generation campaigns aren’t performing the way they should. Let’s dive into a little depth […]

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Digital Marketing SEO

How Does Responsive Web Design Benefit Your SEO

Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience. Plus, this year, stats show how relevant mobile devices have become […]

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Digital Marketing

How to Measure Purchase Decision Period With Paid Advertising

Decoding the period between a customer’s first interaction with your brand and the time when the actual purchase is made has always been a challenging task for marketers. Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s […]

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Digital Marketing Technology

Everything You Need to Know About Implementing AI in Web Development

Perform a Google search for “Artificial Intelligence,” and you’ll see billions of results popping up on your screen, displaying a marketplace controlled by AI applications. From healthcare, finance, education to marketing, retail and e-commerce, and even web development, all industries have begun adopting artificial intelligence. As a matter of fact, some research studies anticipate that […]