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Digital Marketing

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t […]

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Digital Marketing

Understanding What Online Reputation Management Really Means

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online […]

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Digital Marketing

4 Ways Marketers Can Start Using AI for Better Results

Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our […]

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Digital Marketing

Everything You Need to Know About CRM and Why Do You Need It

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management). If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining […]

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Digital Marketing

Understanding Consumer Psychology: The Key to Making a Web Design That Wins

Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess. Back when businesses had just started out with online marketing, frauds and flashy emails became quite common. Internet users would be continuously flooded with exasperating and aggressive ads that didn’t make any sense at […]

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Digital Marketing

Google Ads: What Are Audiences & How to Use Them in Your Campaign

Google Ads is hands down one of the best advertising platforms out there to put your brand in front of your target audience and grow your business. It provides the advertisers with some unique features and tools, unlike any other advertising platform. However, in order to make the most out of your advertising efforts, it […]

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Digital Marketing

22 Possible Reasons Your Website’s Traffic and Rankings Have Dropped

Websites are built for people to visit. However, for different sites, visits can mean differently.  For example, traffic can be a source of revenue from ads for media websites. Likewise, traffic converts to direct sales for eCommerce sites.  On the other hand, some websites may not be selling any products or services; instead, they might […]

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Digital Marketing

Graphic Design vs. Visual Design – What’s the Difference?

As a graphic designer, have you ever heard the term “visual design” and wondered how it differs from graphic design? Or are you planning to get into visual design? If yes, you must have lots of questions in your mind, such as whether the visual design has got anything to do with creating for the […]

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Digital Marketing

5 Reasons a Web Developer Should Understand the Basics of Digital Marketing

Being a web developer requires a great range of skill sets, and we are not just talking about proficiency in programming. And in case you think that the mere expertise in programming is sufficient for you to become successful, you are seriously missing out on something crucial here. You need to have a good grasp […]