TikTok is the most trending social media channel these days, and it is getting immensely popular among teenagers and youngsters. While choosing the best social media marketing channel, you may consider how much traffic it has, what kind of audience is there, and what kind of marketing strategies can be used.
In this article, you are about to learn how TikTok can be a business source for you. And how it can help you boost your brand awareness, online presence, conversion rate, customer engagement, and more.
But, before diving into in-depth TikTok Marketing methods, let’s learn a bit more about the TikTok itself.
The Rise of TikTok
It is a phone video app similar to the Vine mobile app, developed by the ByteDance, a startup company based in Beijing, China. The app was launched way back in 2016, and it presently has more than 500 million active users around the globe. It is one of the most used social apps in India, China, and the US.
In the app, users make small and humor videos that play in loops. The videos could be 15 seconds to one minute long, along with background music that is easily available in the TikTok music library. Moreover, there several other features such as filters like Instagram and Snapchat; it has other features too like spilled screens, live streaming, etc.
You can also create remix songs and save your playlists just like Spotify besides making short viral videos. Just like other social media sites, it provides a small level of engagement with other users as well. You can like other content, comment, use hashtags, and send hearts to other users.
Most importantly, TikTok recently added a new paid advertising feature in the app that is encouraging marketers to join the platform for promoting their brand awareness on TikTok.
5 Tips for Getting Started with TikTok Marketing
Now, if you are interested in trying out TikTok for marketing your business and services, then you should be ready to fascinate the audience that has most users under 30 years old. Will you be able to advertise yourself well on TikTok?
If you are still confused about how to get started with TikTok, then do not be afraid for we are here with you! We will guide you on how exactly you can start with Tiktok marketing.
1. Using Behind the Scenes Strategy
It is the ultimate platform to show your customers what you are in real life. It can help your customers understand and get a closer look at your life. Many news channels are showing TikTok users how they work behind the stage, and it has been found extremely helpful in maintaining your brand presence.
If your brand deals in manufacturing, then you can show your customers how it’s made on TikTok. It will help your customers understand the hard work behind a product they purchase from you. Always keep in mind that TikTok is not a platform where you can drive straight traffic or sales to your site, rather it is used for engaging customers.
While disclosing business-sensitive information on social networks, you should also be ready for receiving minor negative comments. So use TikTok carefully considering how it will affect your customers.
2. Collaborating with Other Users
A small number of TikTok users are surprisingly skilled and smart enough to create amazing content on TikTok, and they already have earned millions of followers. These popular users are identical to social media influencers.
All you have to do is contact them and collaborate with them to market yourself. If you are a small company that cannot afford high-paid influencers, then reach out to the Tiktok users that have a small audience compared to the high paid users. They will be able to work for your brand for a significantly lower fee, working as a win-win situation for you both.
3. Hashtag Challenges
To get yourself viral on TikTok, you can join or create hashtag challenges on TikTok. This would result in a high engagement rate and reach. It is akin to the social media challenges that are focused on a specific subject. When you create a hashtag challenge on TikTok, other users appreciate sending some responses to your challenge as soon as possible. Many TikTok influencers have already earned millions of users by using Hashtags Challenges.
These are split-screen videos that you can create on TikTok. You add a new video along with an old video to create a connection between them, such users trying to mimic a dance move. When performed well, the video can appear wonderful and can engage thousands to millions of customers.
5. Paid Advertising
Here comes the SMM or social media marketing on TikTok. It is a completely new feature and can be a life savior for those who are looking for instant results. Many popular brands like Nike and Disney have created successful ad campaigns on TikTok.
However, the TikTok paid marketing can be a bit expensive for entrepreneurs or small companies since it requires at least 500 dollars at minimum to start with ad campaigns. It is an indication that TikTok doesn’t want small businesses to show their ads on their platform. They might want to keep their platform clean and reputable as well as free from the low-quality brands. In case you can afford it, you can get a new audience for your business, but never expect someone on TikTok to buy your stuff since that’s not possible there.