Digital Marketing

5 Reasons a Web Developer Should Understand the Basics of Digital Marketing

Being a web developer requires a great range of skill sets, and we are not just talking about proficiency in programming. And in case you think that the mere expertise in programming is sufficient for you to become successful, you are seriously missing out on something crucial here. You need to have a good grasp of all the concepts of digital marketing and SEO, and if you run a web development business or are an entrepreneur, this becomes all the more essential for you.  

In this blog, we will discuss five reasons why understanding the fundamentals of digital marketing can prove to be extremely beneficial for your career as a web developer. Without wasting any time, let’s dive into the details, shall we?

  1. Allows You to Work Individually

When a client visits you with all the website specifications, and you are only aware of how you can build an element using coding but have zero ideas about its correct placements on the site, you won’t be able to work individually. You will need to hire somebody else to work with you and pay them to help you design the website appropriately while keeping the optimization in mind. By understanding the fundamental concepts of SEO, you can remove the requirement to outsource this work, which will help you save a fair amount of money and thus increase your revenue. 

  1. Helps You Become an All-Rounder

As a web developer striving to start his own business, having the knowledge of all the concepts of digital marketing will allow you to set out into the various digital marketing fields. And gradually you can start offering numerous other services to your clients as well. However, this doesn’t mean that you need to do everything by yourself. You can hire a few professionals who will help you out on this journey and make things easier for you. But being the owner of the company, it will undoubtedly be beneficial for you to have a knowledge of these concepts so that you can guide your organization to work better and make sure their work is up to the mark. 

  1. Enables You to Design an Up-to-Date Website

When you say yes to a website design project as a developer, the client expects you to stick to the latest website designing standards. A digital always stays current with the latest updates in search engine optimization, and hence, you will also have the added advantage of naturally designing an up-to-date website that is not only aesthetically appealing but also works seamlessly across multiple devices, just the way clients today expect sites to be.

  1. Helps You Better Understand the User Feedback

A digital marketing professional is familiar with the concept of monitoring analytics. This means by being aware of it; you can always check if your website design is well optimized or if it needs to be improved. Analytics can help you track the performance of all your web pages. Therefore if you see that a specific landing page has a higher bounce rate compared to other pages, it is an indication that the page requires some changes. Optimize your page again and after a while, come back to analyze the results. You can also find out whether or not your call to actions are producing the desired results, helping you understand if you have positioned it right in the first place. With the help of analytics, you can also examine the user behavior and their navigation cycle on your website, helping you spot the pages where visitors most likely exit your site so that you can make the necessary changes. 

  1. Performing A/B Testing

A web developer realizes how big a deal is testing a website. With the help of analytics, this can easily be done. A digital marketer knows the art of using the analytics results efficiently. You can make changes to your site and then compare the results before and after the modifications to identify which design elements your visitors prefer more. 


The knowledge of many programming languages sure makes you an efficient coder, but it is the understanding of optimization along with coding that makes you a professional and competent web developer. These were the five reasons why learning the fundamentals of digital marketing can actually give you an added advantage in your career as a web developer. So go ahead and expand your skill sets to become a pro developer!