E Global Soft SolutionsEven though the want for diverse and inclusive branding is not something new, it has become clear enough that today’s customers want and expect brands to feature real people who showcase the complete varieties of race, ethnicity, ability, and orientation. Truly committing to diversity is not just about highlighting varied faces in marketing campaigns; it […]
UTM stands for Urchin Traffic Monitor. It is an industry-standard to track marketing campaigns across different platforms. It lets you track user engagement accurately from external sources within your preferred analytics platforms. UTM parameters is a series of code positioned at the end of an URL to explain the source, medium, campaign, term, and the […]
Content marketing is a potent tool for every business, and the best way to leverage content is by blogging. Starting your business blog from scratch might sound a little intimidating, but it does not have to be necessarily devastating. It sure does require consistency, dedication, and hard work, but the rewards of blogging for your […]
The Internet and social media have become a significant part of our lives. Not just teens, but adults also love spending most of their time online. And why shouldn’t they? After all, it is an effective way of connecting with people in the 21st century. Social media is being widely used as a platform to […]
Being a business owner in the 21st century, you should be aware of the fact that the days of operating merely for profit are far gone now. While earning revenue is obviously vital, many businesses have now shifted their primary focus to corporate social responsibility. Corporate Social Responsibility has now become a fundamental business practice. […]
In the past few years, technology has skyrocketed and still continues to advance. Meanwhile, many businesses fall apart because their owners keep clinging to the old traditional ways of running a business. Although keeping up with the changing industry trends can be very exhausting, it is the only way to stay competitive. As long as […]
Mental health at offices is an arising concern for governments as well as organizations worldwide. Every year, poor mental health alone causes loss of productivity worth more than $1 trillion globally. Mental health is becoming popular rapidly and has been increasingly affecting Indian organizations too. A significant increase has been observed in the number of […]
In a parallel world, businesses would be able to do marketing of their products or services without having the need of vexing sales. Because ultimately, some customers turn away from companies or websites when they realize that they are being directed to buy something. How amazing would it be if your company can be successful […]
Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level […]
Marketing Project Management requires a specific skill set and certain amount of experience to master the art. As a marketing project manager, you have to manage projects, plan campaigns, keep track of progress, report results, keep the budget in-line, and a lot more. This list is nearly endless! While some skills are inborn such as […]