Digital Marketing Technology

Everything You Need to Know About Implementing AI in Web Development

Perform a Google search for “Artificial Intelligence,” and you’ll see billions of results popping up on your screen, displaying a marketplace controlled by AI applications. From healthcare, finance, education to marketing, retail and e-commerce, and even web development, all industries have begun adopting artificial intelligence. As a matter of fact, some research studies anticipate that by the end of this year, a vast majority of the customer relationships will be handled without the need for any human interaction (thanks to this pandemic for furthermore accelerating this process). And this is no assumption. We can already see this happening around us in the form of chatbots across most websites. In fact, at one point or another, all of us have used a site powered by artificial intelligence without even knowing. However, if you still don’t agree with this, just go through a couple of your favorite websites that you visit almost every day and observe how they are using AI.

It takes a good deal of time and effort to build an appealing, perceptive, and responsive website, and this definitely does not happen in one night. The website building process involves building prototypes, creating sitemaps, testing, and various other steps. But with the evolution of technologies such as AI and machine learning, designing and developing such high-performance websites has become easier now than ever. In this blog, we will discuss such use cases of artificial intelligence in web development. It’s time to dig deeper!

Artificial Intelligence Use Cases in Web Development
Smart Chatbots

Enhancing the customer experience and ultimately boosting sales is one of the primary reasons for implementing AI in web design and development. AI-based chatbots imitate human interaction to offer the best possible customer experience, and it is pretty obvious that they have been doing an incredible job at it, given that they are increasingly becoming a standard component of modern website design and development. Customers today want and expect personalization at each step in the buyer journey, whether it is the content they read or products/services they are offered. AI is reforming website development by offering smart chatbots at key steps in the customer journey hence enhancing interaction, ensuring customer satisfaction, and minimizing the dependence on other resources.

For example, Sephora’s chatbot asks questions from the users before carrying on the conversation. Then according to the answers the user has given, the chatbot offers practical suggestions, recommends suitable products, offers tips related to makeup, and much more.

From monitoring and analyzing daily issues customers face to understanding their behavioral patterns, chatbots are proving to be extremely beneficial in tackling conversations by itself with excellent accuracy. AI-based chatbots are achieving sophistication and tend to become a component on more or less all websites in the coming time. So, if you are a web developer and want to stay sought-after in the long run, you might want to learn how to implement an AI chatbot in the website development process. However, if you plan to create a bot on your own, learning a bit about machine learning, deep learning, and natural language processing will help you accomplish it.

Artificial Design Intelligence (ADI)

The lifeblood of artificial intelligence in web development lies in automating the website design and development. ADI or artificial design intelligence is like the new web designer on the block, creating its own websites with the help of machine learning. Human intervention is only required in the initial stages to provide the desired input. Once the input is given, ADI takes over and builds a personalized design according to it, delivering the users what they want in a timeframe that once seemed impossible to accomplish. Although this is still in its early stages, several popular ADI tools such as Wix ADI and Adobe Sensei have taken this industry by storm for automating the website design processes.

However, as mentioned earlier, artificial design intelligence has not fully developed yet to be able to take the place of humans. For example, when it comes to accomplishing detailed tasks such as cropping pictures (which needs intricate detailing), ADI’s work doesn’t match up with a professional designer’s work. But these ADI tools certainly serve as excellent catalysts to human web designers by simplifying their tasks and helping them save more time and effort.

Voice-Based Interactions

Voice-only search allows users to surf the web without even scrolling through websites, and this might help the brands to succeed in the future.

Voice Search Optimization is one of the emerging trends in website design. Today, all users want to acquire the information they need about any product, service, or topic in the fastest and easiest way possible. Voice search has already become very popular in web development, especially in the eCommerce industry. This means that users can directly perform search queries by just speaking their questions clearly. Artificial Intelligence plays a crucial role in making sure that a clear and in tune voice conversation takes place between the user and the website.

For example, Amazon’s Alexa voice service can seamlessly search for music in Spotify, find products on Amazon, and scour Wikipedia at a simple voice command by a user. This indicates how the top brands are already at the leading edge of voice search optimization to boost conversions and generate brand awareness.

Conclusion – It’s Time to Upskill

Wrapping it up, Artificial Intelligence today has pulled it off through the doors of every sector that we can think of currently.

Web development is one of the few sectors that tend to change forever by experimenting and learning AI-based programs on its own. It is evident that AI does have an immense potential of reducing the web development initial obstacles. However, it won’t be able to replace human web developers in the near future. But developers do need to modify their skill set in order to use AI in web development and stand apart from the crowd.

Artificial intelligence is soon going to become an indispensable component of a web developer’s toolkit. Developers will have to turn into a cross-breed of machine learning engineers, programmers, and web designers. As more and more businesses are adopting AI in their everyday operations, the demand for web developers who are proficient in AI will only increase in the coming time.