Growth Hack: How To Get More Out Of Your Content?
In this blog, we are going to discuss five content-based growth hacks which help you –
- Save money
- Boost views
- Expand your audience
- Get in touch with the right audience
Moreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the motivation to grow!
Let’s dive right into its details.
#1 Make a trickle-down Facebook and Instagram Ads
Growing your Facebook and Instagram Ads’ engagement, conversion, and reach can be simply done by promoting interaction in the comments. Now to do this, you must utilize “trickle-down” ads.
In these ads, the content begins in the main body but ends in the comment section. You can take advantage of the “trickle-down” ads in three steps.
- Split your body copy
Start by splitting your ad’s content into two parts – for body copy and first comment.
This tactic works well, especially for curiosity-focused content, where you grab the reader’s attention with the main body content and then satisfy their urge in the first comment.
- Make a Q&A session in the comments
The next tactic is to convert your comments section into a Q&A session. Now this will become the place where your audience can directly ask questions or get answers.
The more questions you produce and the better answers you provide, the more interaction you will be seeing. The “likes” on existing answers is also a form of interaction.
You can either initiate this by asking your community members to raise the first few questions or by creating a FAQ section in the comments. For example, you can add some general questions in the comments and their answers in the sub-comment.
- Make a comment-based competition
The last technique is to start a competition where the comments will count as entries.
You can ask a relevant question and then create a poll based on content.
However, you can always use a little creativity and ask users to write longer answers to share their personal experiences. The idea is to generate interaction with your ad as well as among your audience.
#2 Add videos in your posts to boost SEO rankings
How much time the visitors are spending on your page profoundly impacts your SEO rankings. So we can also say that the more time a reader spends on your page, the more likely it is that they have got the content they wanted.
This indicates to Google that your content is a good fit for the particular search term and thus helps in improving its ranking.
Now including videos in your posts will increase the time a user is spending on your page because they will be watching the video: even an extra minute or second counts.
Depending on the topic, these videos can help in:
- Providing relevant information
- Creating context
- Showcasing your products
- Visualizing the steps in a tutorial format
Adding videos in your content pages improves your user experience as well as increases their time spent on the page. These videos can be made by yourself, or you can always utilize third-party videos.
#3 Boost the life of your videos and reach more audience
No doubt that today, video content is increasingly becoming the key to effective communication online. But the problem marketing teams usually face is making sufficient content to meet the user demand. This can be either due to a lack of time or resources to develop endless videos.
But we have come up with a growth hack for that too:
- Build one main long-form video content.
- Split the content into bite-sized pieces.
- Post these smaller content pieces as standalone updates.
This hack can be applied to all types of long-form video content such as – webinars, blogs, Q&A sessions, product reviews, or live streams.
#4 Create intent-based Facebook audiences
Facebook retargeting provides abundances of opportunities for content-based growth. Let’s have a look at how this works. Once you install the Facebook Pixel on your website, it will track visits and audience behavior. Based on these insights, you can accommodate ads to them on the basis of what they have and have not done.
However, most marketing teams often end up overpaying and spending lots of time on audiences who are not interested in purchasing their product/service. This is only because they target every person who has ever visited their website.
As per reports, for the majority of industries, the conversion rates are between two to four percent only. That amounts to a lot of uninterested customers.
But you can overcome this challenge by utilizing the intent-based growth hack.
Start by presenting a few top-of-the-funnel contents from your website to your audience. These are the contents that produce social engagement, such as list posts, evergreen guides, informative landing pages, or news stories.
Then you can utilize Facebook Pixel to track the audience’s behavior on your website. You would want to target visitors who have specifically visited intent-based URLs on your site like the ones ending in /checkout or /subscribe or /download.
This is an indication that they have moved forward through your marketing funnel and have shown interest in what you manufacture. Some might have even subscribed to your newsletter but are not ready to convert right now. From there onwards, you can modify your audience by adding those URLs to your Facebook Audience and removing the URLs of your conversion pages (like: /order confirmation page).
Then proceed by providing them additional content to help them move through the next funnel stage. You can either offer them some discount to bring them back where they left and inspire a purchase or subscription or download. This strategy will make sure you get higher ROA (return on ad spend).
#5 Grow your top executive’s LinkedIn profile
When it comes to B2B and employer brands, LinkedIn is the best platform to build your brand. The majority of LinkedIn users are searching for an opportunity to connect with other influential people in their industry or network.
This can be used as a chance for marketing teams to leverage their main business page to communicate their brand story while turning their top leaders into representatives. Remember, the idea is not replacing your business profile into a personal profile on LinkedIn. Rather it is to complement the brand story your company tells formally through your company page with a friendly and more natural style via one or multiple top executives profiles.
These were the five brilliant growth hacks that you can use to make the most out of your content. Let us know your opinions about these tactics through the comments below.