The marketing arena has evolved astonishingly in the last ten years. Marketers had to personally undergo digital transformation to figure out how to market their businesses in the best possible way.
In this blog, we will discuss in brief about all the significant changes that have been made in marketing. Let’s dive into its details.
- Online presence has become crucial
Over these ten years, one of the most significant changes was adapting to the Internet for everything, whether reading, writing, communicating, exploring products/services, shopping, or even researching. Regardless of what type of business you own or in which industry, it has become a necessity to maintain an online presence.
Although having an online presence is just a way to inform people about what your company does, you need to grow brand awareness and engage with your audience to build trust.
- Being brand consistent
Earlier, customers hardly looked at one or two websites before deciding to make a purchase. They didn’t research 10-20 websites, dig through the reviews, look at the social activity, and how excellent the brand’s customer service is. Therefore, to be successful, a business needs to be brand consistent in today’s marketing world.
On average, it takes ten touchpoints for customers to trust and purchase with a brand. Well, it has never been this difficult or complex ever.
- Digital marketing has left businesses worried
A recent study has proven that not even half of the digital marketers consider themselves completely proficient in marketing, and not even 10% of them could agree that their digital marketing strategy is working for their company.
The majority of businesses are worried about adopting digital and struggling hard to be successful through digital marketing. Unlike before, when digital marketing was merely a second-thought, it now has become the main focus, which has left businesses worried.
- The dramatic increase in marketing cost
With the spectacular technological advancements, businesses are now expanding their budget and investing more in marketing to stay ahead of their competitors. This also involves hiring more skilled professionals who can manage their digital position, hiring freelancers for content creation as well as investing in paid promotions.
There are tons of ways and opportunities to engage with your target audience, but discovering these methods and developing the right strategy requires a lot of money.
- Social media is an excellent bet
During these years, businesses have realized that social media can be their best bet to generate more profit and increase their brand awareness. As more and more people are turning towards social media to communicate, interact, and share their opinions with other people, businesses have to follow. It is a great way to engage with your customers and build a strong relationship with them.
- Credibility is the key
Credibility can both make and break the business; it depends on how successfully you build it. You need to develop a long-term, strong, and trustworthy relationship with your audience as this will represent your brand as credible and authentic. And in the end game, a reputed brand is going to win.
- The new winning strategy
Knowing, understanding, and targeting your audience is the key to a successful marketing strategy.
It would be best if you make an audience-focused strategy, which means developing content that your audience wants from you, not what you want to make as a business. However, it is just a part of it. You need to make sure that you are delivering the right message to the right audience at the right time and through the right platform. To make this successful, you can start by finding out at which platform your audience spends most of its time online.
So well, since we have discussed all the significant changes that have been observed during these last ten years, it’s time to discuss the new online strategy for successful marketing. This can be simply broken down into three points:
a) Visitors –
This is the beginning point where you need to create relevant content for your visitors to drive them to your website. This can be done by using both written and visual content. Ultimately, the engagement will draw your audience to your marketing funnel.
b) Prospects –
After becoming a visitor, you as a brand need to gain their trust and convert them into a prospect. With regular audience engagement, your prospects will learn more about your brand and your services/products.
c) Consumers –
Eventually, when the prospects interact with you, you will find out about the requirements and problems they face. Then you can present your offerings as a solution to their problems and explain how purchasing from you is the right decision for them.
As a result, they will make a purchase with you sooner or later and become your customer.
This was all about the development and changes in marketing that took place in the last ten years. Share your experience with us about which marketing change has been the biggest challenge for your business and how your business overcomes these challenges? Drop your thoughts regarding this in the comments below.