Digital Marketing

How to Analyze PPC Ads Performance

Were you aware of the fact that 65% of total high-intent searches leads to someone clicking a PPC ad?

PPC Ads are one of the most effective ways of driving traffic and potential leads to your website. However, by carrying out a PPC Analysis, you can understand your campaign better and boost your PPC to achieve a better outcome.

Here is the guide to analyzing your PPC Ads Performance.

  1. Review your account structure

To analyze your PPC Ads performance, the first thing you should do is to review your account structure. When reviewing it, you should see –

  • Total campaigns
  • See how your ad groups are separated
  • Bidding technique
  • Campaign settings
  • Budget

These factors mentioned above impact your PPC campaign. So check them to see if they are working right for your campaign. You can also spot the improvements you can make to your campaign by analyzing, expanding and testing your website.

  1. Analyze your audience

The audience is the most crucial part of your campaign; therefore, the next step is to analyze them. Try to understand your audience better and make sure that your campaign is in their interest. Have a look at what type of devices your audience is using to view your ad. Are they viewing it on mobile phones, tablets or PC? This information will help you to improvise your ad a little bit so that it adapts better on the device most used by your audience.

Examine the type of audience that is engaging with your ad. To get a clearer understanding study their demographic information, socioeconomic status, and interest. You might find out that the audience is different and more than what you were expecting. With a better understanding of your target audience, you can make an ad copy that goes in line with their interests. Not only this will lead to higher engagement, but will also give more conversions for your business.

  1. Check the time your audience engages with you

While running a PPC ad, the last thing you would want to do is waste your money. You can derive maximum leads with a limited budget. Check the time you are posting your ads and the time when your audience engages the most with your ad. You can optimize your ad based on this observation by making your ads inactive during the times when the audience interacts the least with it. This is an ideal method to run a successful ad.

  1. Grab a look at your competition

In every field, knowing your competitors is a smart way of keeping up with the trend. By analyzing your competitors, you can see the type of ads they are running. Observe the keywords they are using, which you are not. Including these keywords in your ads will help you rank better. See how their ads are running as compared to yours.

In this way, you will also be able to spot the areas where you are lacking. This will help you stay in the competition and rank higher.

  1. See your Impression Share

Impression Share shows how often your ad gets triggered for relevant search queries. If your ad has a low impression share, this means that it does not appear in enough search results. This is so because the keywords attached to your ads are not being searched by people very often. This can cause a negative effect on your PPC ads. To ensure its success rate, monitor your impression share frequently and optimize your ads to reach a broader range of audience.

  1. Check your Click-through Rate (CTR)

Click-through rate (CTR) tells you how often people are clicking your ad. Even if you have a high impression share and low click-through rate, it means your ad is not running smoothly. PPC ads aim to engage with customers and generate potential leads.

CTR tells you whether people are actively interacting with your ad or not. Monitoring your CTR will help you analyze if your PPC ad is running successfully.

Analyze your PPC Ads today

By analyzing your ads, you will gain a better understanding of the areas that need revisions. With this, you can optimize your ads and drive more potential leads for your business.