Digital Marketing

How to Design Instagram Monthly Reports?

Do you get confused with your messy Instagram report every month while explaining to your clients about the monthly campaign? If so, then you need to take the Instagram monthly reports seriously. If you are facing difficulties in creating Instagram monthly reports for your clients, then make sure to follow the practical guide to create a remarkable Instagram monthly report mentioned in this article.

4 Simple Steps to Make Outstanding Instagram Analytics Report

Step 1: Set Up Your Instagram KPIs

The term KPIs stands for Key Performance Indicators, and you need to make sure what KPIs you are managing for your clients on your Instagram account.  

The KPIs can help your clients understand how much achievements or goals his business presence is getting over Instagram. It will help your client to understand whether you are taking his brand in the right way on the platform or not.

Here are some basic KPIs you should review in your campaign in


To create outstanding social engagement, Instagram is the pick of online marketers. It is not one of the most important factors for measure social media success, but the ultimate metrics to know whether your brand is succeeding or not.

To enhance the engagement in your audience, you should be aware of when your targeted audience is active or when offline. If you post engaging content while your audience is active, then it can unleash the optimal engagement prowess of your brand.  

Here are the ways to generate high engagement on your audience:

  • Post Stories
  • Begin conversions along with Instagram Stories Stickers
  • Write detailed captions
  • Put branded hashtags
  • Go live
  • Use comments
  • Post videos

When you use the above strategies on Instagram, your customers are likely to engage more with your content. Let’s learn about another important KPI.

Lead Generation

Instagram can offer a plethora of leads and that can bring tons of conversions for any brand. This is the primary goal of online business so that it can get new customers. Your high-quality leads can tell whether your marketing strategies are useful or not. To lure a user into becoming a new lead for your client, you have to put a link of the landing page on your profile.

Sales Generation

Leads that fail to convert into a successful sale are almost useless. It is indeed a must to include KPI in your Instagram report so that your client can pat your efforts and the benefits his business is getting through them. Utilize the Checkout feature on Instagram to increase the possibility of making a purchase.

Brand Awareness

Using the branded and trending hashtags to increase the reach of posts and create more brand awareness. Users will surely notice your branded hashtags and then use it in their own posts. This practice can bring a lot of awareness in people about your business that is stacked online.  

Step 2: Measure These Essential Instagram Metrics

1. Engagement Rate

Measure the number of users who engages with the posts you share on your account throughout the month. These users may like, comment, share, or do something else with your stories and posts. Here’s how to calculate the average engagement for your monthly Instagram report:

Let’s assume you posted 50 stories last month and your posts got a total of 1000 likes and 100 comments.

Then the average engagement rate per post would be considered 11%, and this also means 11% of your audience was engaged with the efforts you made last month.

2. Best Performing Posts

To know which posts are performing well, track your all high performing posts. Here is how to determine which posts have higher performance:

  1. Study the insights of your posts
  2. Navigate to the Content of your account.
  3. Then head to the Content tab.
  4. Go to See all.  
  5. Now filter them with Likes, follows, engagement, and other things.

When you get an idea of how your posts are performing, you get an in-depth knowledge about your audience likes, and then you can help you in creating similar high performing posts.

3. Growth of Your Followers

Check how much followers have increased during a month, and then we will use these metrics into the monthly report. Even if a few new members increase every month, it means your content is appearing on feed.

4. Reach

These metrics help you understand how much power your content holds in the reach department. If the reach is high, more people will be able to see your posts. It is a percent of your total followers who have seen your past month’s stories.

5. Impressions

This metric stands for how often users have seen your content. It shows how many times your posts are viewed by users, whether by a few people or different users. This goes to show how compelling or discoverable your posts are on the network.  

 Step 3: Include the Competitors Audit

You have to recognize and calculate the strategies used by your competitors so that you can know their weaknesses and strengths. After doing that, you can use the counter strategies to surpass their marketing strategy. You can track down their metrics so that you can calculate how much more effort you need to put in your next month to beat them.

Step 4: Actionable Insights

Without adding actionable insights, your Instagram report will be incomplete. Actionable data helps you show your client how you can help them achieve success shortly.

This will help you get better opportunities from your client, and will gain you credibility in the field. All you have to do is use your collective data and then assign meaning to it.

Final Workaround:

Once you have gathered all of the above metrics and KPIs, make sure to organize them in order. Make sure the report looks premium while being easy-to-understand at the same time. Never cheat with your clients and be honest with the efforts you made.