Targeted, optimized, and engaging SEO friendly content is what sets apart the leading brand from the rest of the competition.
The merging of SEO with content has already occurred, and next, we’re moving towards convergence with digital. While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight.
Now that businesses are looking forward to reopening after being under lockdown for over three months, people are craving for content more than ever. Media and digital consumption are skyrocketing as so many people are ransacking their devices to acquire information about which businesses are open, what products or services are accessible nearby and how companies are adapting to this new normal work practice.
In the upcoming months, companies will be required to implement their SEO and content strategies to satisfy the continuously changing needs of the customers. Due to this sudden digital transformation, customers are turning to search engines for everything. This is why SEO insights are vital as they can be the real-time voice of your customers. These insights can be gained from search trends, on-site activity, or local search analytics. This will help you know the search intent better and the steps your business should take in order to move forward.
5 SEO Content Types To Boost Your Content Strategy
Once you know what your customers are interested in right now or what problems they are facing, which you can resolve, you can move to the next step.
Make sure you use the right content types to present your information engagingly. Here are the five SEO content types that will boost your content strategy.
- Written content
So many content types in the market, yet written content remains to be the best content type as it drives the majority of search results. Although it can be created as more interesting and engaging by adding other types of content. But still, a nicely written content will be the most powerful tool in your content stockpile.
Google recognizes written content as the main content. Though it is typically complemented with multimedia elements, the text serves as the base of the content. Moreover, writing is an excellent method to establish your thought leadership, guide the audience through step by step procedures, share your opinions and expertise. It is a great way to tell your brand stories and deliver your message to the audience.
You can maximize the SEO value of your written content by:
- Understanding what Google is looking for – You need to create high-quality, unique, and original content to make it valuable from the search engine perspective. This can only be done with the help of a professional, talented, and highly skilled content creator.
- Avoid making mistakes that Google believes diminishes your written content’s quality – grammar or punctuation errors, lack of obedience to E-A-T algorithm, poor writing quality, meaningless sentences, failing to quote sources, etc.
- Visual Content
Images, infographics, and illustrations can feature eminently in the search engines based on the query. It can enhance the quality of written content. Visual content has the ability to tell a story, clarify particular points, and help the audience envision a complicated idea.
We are aware of the importance of image alt text for Google. Besides helping it understand the relevance of an image to the rest of the written content and the query, image alt texts also improve the accessibility of your content. This is why image alt texts should be made a standard practice for all content teams.
How does Google evaluate your visual content?
- Images can be considered the main content too. Google uses quality evaluators to find out the skills, time, and efforts that appear to have been invested in creating the image.
- Images that are irrelevant to the main content, grotesque images, sexually explicit photos, deceptive images that suggest celebrity support where there is none, for instance, images that do not fit the mobile screen are all the examples of image content that diminish the user experience and simultaneously their SEO value too.
Some pictures are truly worth a thousand words. While writing a lengthy written content, ask yourself if an image can be a better explanation for it.
- Video content
Every day millions of videos get uploaded on the internet, and still, the viewers can’t get enough. Even if now video content isn’t already a part of your content stockpile, you might want to refresh it.
Videos can also be considered as the main content, and they are excellent for strengthening written content. How-to guides, product/service demos, explainers, tutorials, interviews, behind the scenes moments, etc. are all great content for a high-quality video.
But what does Google look for when it comes to video, and how can you maximize its SEO value?
- The video content should be professionally produced and have subject topic expertise, uniqueness, and originality. It should be made in adherence to the E-A-T principle.
- Lack of clear expertise on the topic, publishing a video on a network with little supervision, or an attempt to mislead the audience in any way are all the things that can diminish your video content’s SEO value.
In the context of Google’s instructions, make sure that you keep these things in mind while creating or publishing a video to protect the reputation of your website and your employees.
- Audio content
The growing popularity of voice searches, podcasts, and internet radio have made audio content a valuable tool. When optimizing your audio content for voice searches, ensure that you are utilizing structured data, short and crisp headlines, and descriptions that will enable your listeners to understand what the content is about.
When it comes to voice search Google’s main concerns are mobile-friendliness. For example, when someone uses their phone for a voice search, it won’t be a good user experience if they get directed to a page that is not optimized for mobile phones.
While creating audio content, you should consider SEO implications, even when choosing a topic or structuring your content. In this way, you will be able to make sure that you are talking about things that your audience is actually interested in. Optimize the title and description just like you do for other content types by focusing on a target keyword. You can also write a blog post or share a transcript to help your listeners understand what the audio content is about.
- Interactive content
Online courses, virtual events, webinars, etc. can offer great value to the participants and, therefore, can be considered as quality content by Google. Considering the digital transformation, we might be seeing massive growth in its popularity anytime soon.
To enhance the SEO value of your interactive content or virtual event, you can create and optimize supportive content for each channel in which you will be promoting this event. Create infographics or shoot a short video telling people what they will be learning from this event.
However, do not just forget about the event once it is done. Share the recording from the event or write a wrap-up post, or create an ebook. You can also ask the participants to share their feedback and photos from the event. You can then publish them on your site.
So, these were the five SEO content types that you should add in your content arsenal right away to grow and expand your business. Let us know how these content formats work for your company by sharing your experience in the comments below.