SEO rankings are the most crucial aspect of any website, and this is no secret. We often talk about factors that affect these rankings and what you can do to retain them. But have you ever wondered if incognito searches impact your SEO rankings? This is an excellent topic with so much to unpack. This […]
Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results. Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of […]
In the SEO world, one of the biggest controversies is Subdomain vs. Subdirectory. Which one works best for SEO? Does it really matter? If a blog is currently hosted on your subdomain, should you shift it into a subdirectory? What is Google’s stand on this? These were just a couple of questions picked from the […]
Crowd marketing is one of the most overlooked link building tactics that give you a competitive advantage in Google search rankings. It is generally referred to as forum marketing or community marketing as the links come from there only. Today only 2% of marketers are using crowd marketing to rank higher on Google. Therefore, you […]
As Google continues to update its algorithms in order to offer a better search experience to users, it gives rise to some important questions regarding the strategies that were once considered best practices for SEO, whether or not they still work. This blog will address one such question today – targeting misspelled keywords, which was […]
There is a bit of confusion surrounding keyword-heavy titles and descriptions, and Google’s John Mueller has clarified it as a common practice that does not violate the search engine’s webmaster guidelines. Recently, during Google Search Central SEO live stream, this topic was addressed. An SEO professional told Mueller that very often, they see small businesses […]
All websites need to be secure, and when it comes to malicious attacks, there are no “too insignificant” or “too useless” sites. Every site is equally vulnerable to such threats and in need of apt security. Online businesses are entirely focused on higher SEO rankings for their online reputation as well as the bottom line. […]
Website optimization for more traffic, profit, and conversions is a crucial part of SEO. Today, success means to go beyond just having a sleek and tidy website design, which in fact can be an obstruction with regard to the way search engines see and crawl your site. Standard flat website structure is always a popular […]
Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience. Plus, this year, stats show how relevant mobile devices have become […]
This year has seen a tremendous shift in consumer behavior considering the shorter than normal shopping season, uncertainty surrounding last-mile delivery, and the continuing health concerns; the reason is quite evident. Keeping in mind how widespread and enduring this pandemic has turned out to be, none of us could have possibly imagined the circumstances we […]