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SEO

Everything You Need to Know About Google’s People Also Ask

Sometimes, the increasing variations in Google search engine result pages (SERPs) feel frightening for SEO executives as well as business people. But this too brings along some benefits with it. The silver lining is that with all these varieties in the SERPs, plenty of ways have also emerged of getting exposure apart from search. Now […]

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SEO

4 Common SEO Issues: How to Detect & Troubleshoot Them Before It’s Too Late

It’s not just the job but also should be the goal of every SEO professional to make sure they do everything necessary to keep things up and running and stay current with their site’s content. Search engines never rest. They constantly crawl websites to update their index. SEO mistakes can occur at any moment. However, […]

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SEO

A Step-by-Step Guide to Optimizing Images for SEO

Images play a crucial role in making sure that your content is easy to access, looks more appealing, and engages your audience well. However, apart from all these, there is one aspect where it plays an equally important role, i.e., SEO. For the starters, images provide search engines with more important contextual information. Secondly, optimized […]

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SEO

Web Stories WordPress Plugin: 9 SEO Tips You Must Know

Google recently added its new WordPress plugin – Web Stories that lets the users create full-screen, appealing, and tappable visual stories, powered by AMP technology. You can easily install Web Stories for WordPress by navigating to the official site, downloading the .zip file, and selecting Plugins> Add New> Upload Plugin within WordPress. In this blog, […]

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SEO

A Short Guide to Incorporating SEO Into Your PPC Marketing Campaign

PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that. Your Google ranking determines your website exposure. It has the power to make or break it. Although organic ranking is not the only trendsetter today. Advertisements are gaining more prominent […]

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SEO

The Ultimate Guide to Disavowing Links

Backlinks are undoubtedly one of the most important ranking factors, and this contributes to the typical feeling of uncertainty that encompasses the management of backlinks. Skip the discussion over the morality of obtaining backlinks. What about getting rid of them? Should SEO professionals bother about disavowing links? Contrary to some topics, Google has been quite […]

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SEO

The Ultimate Guide To Advanced Image & Alt Text Optimization To Drive More Traffic

When it comes to Image SEO, the first thing that pops up in our mind is optimizing the alt texts, but it goes far beyond that. Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that. The problem is no one talks about it in […]

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SEO

An Introduction To Link Building & Its Importance

The aspect of SEO and Link Building is ever-changing, and today, building high-quality links is more important now than ever. To compete and thrive online, understanding and implementing high-quality campaigns is vital. This scenario isn’t changing anytime soon. In this blog, we are going to discuss all link building and its importance. Whether you are […]

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Digital Marketing SEO

SEO vs. PPC: Which One Should You Choose?

There are two ways to generate traffic. First is SEO (Search Engine Optimisation) and second is PPC (Pay-Per-Click). If you are unable to decide between which one of these two should you choose to make your business successful, think again. Do you really need to choose? Digital Marketing isn’t a one-size-fits-all type. Your strategy will […]