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Knowledge SEO

SEO Copywriting: How to Fine-Tune Your Brand’s Tone of Voice

It is no secret that content plays a significant role in search engine optimization. Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers. However, content is not enough on its own to make you successful and help […]

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SEO

Google Explains the Volatility of Featured Snippets in Search

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. Featured Snippets Volatility in Search At the start of March 2021, featured snippets seemed to […]

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News SEO

Google: Deleting Blog Comments Might Hurt Search Rankings

During the recent Google Search Central SEO office-hours hangout recorded on 5th February 2021, Google’s John Mueller advised website owners that deleting all comments from their site might negatively affect their search rankings. A website owner submitted a question asking whether Google considers blog comments as a ranking factor or not. They wished to delete […]

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SEO

How Are Zero-Click Searches Affecting Your SEO Strategy?

As a business owner or SEO professional, there are numerous things you have to take care of to ensure the success of your strategy. But has it ever occurred to you if zero-click searches impact your overall SEO strategy?  To understand this, first, we need to get a bit of clarity on zero-click searches and […]

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SEO

6 Surefire Strategies to Help You Build More Backlinks to Your Website

Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results. Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of […]

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SEO

Understanding Subdomain vs. Subdirectory: Which Is Best for SEO?

In the SEO world, one of the biggest controversies is Subdomain vs. Subdirectory. Which one works best for SEO? Does it really matter? If a blog is currently hosted on your subdomain, should you shift it into a subdirectory? What is Google’s stand on this? These were just a couple of questions picked from the […]

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SEO

Crowd Marketing: A Rarely Used Link Building Method for Higher Google Rankings

Crowd marketing is one of the most overlooked link building tactics that give you a competitive advantage in Google search rankings. It is generally referred to as forum marketing or community marketing as the links come from there only. Today only 2% of marketers are using crowd marketing to rank higher on Google. Therefore, you […]

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SEO

Impact of Misspelled Keywords on SEO

As Google continues to update its algorithms in order to offer a better search experience to users, it gives rise to some important questions regarding the strategies that were once considered best practices for SEO, whether or not they still work. This blog will address one such question today – targeting misspelled keywords, which was […]

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SEO

Are Keyword-Heavy Titles Not Against Google’s Guidelines?

There is a bit of confusion surrounding keyword-heavy titles and descriptions, and Google’s John Mueller has clarified it as a common practice that does not violate the search engine’s webmaster guidelines. Recently, during Google Search Central SEO live stream, this topic was addressed. An SEO professional told Mueller that very often, they see small businesses […]