The Push Marketing
The push sales promotional technique stands for using an organization’s sales force as well as business promotion practices to push your products at the front of your customers. It includes encouraging business mediators to push the services or products with sharing platforms to the final customer.
This might also include pushing products to the wholesalers instead of final customers, and then the wholesaler either sells it to the final consumer or the other reseller.
In short, the goal of trade promotion is to encourage the merchants or resellers to provide shelf space for the brand, promote it via ads, and then push the product to the final buyers.
For example, consider Samsung smartphones as a product and Samsung a brand. Samsung uses various retailers to advertise and sell its products to consumers in large volumes. It is a perfect example to understand how retailers push a brand’s products to the customers. Samsung uses many offline and online resellers to increase its sales, be it Amazon or local electronic vendors such as Croma, Spencers, Walmart, and more.
The Pull Marketing
The pull marketing strategy stands for building interest for a new product in the hearts of potential customers that they voluntarily make a purchase. To do this, the company needs to create a highly engaging and tempting advertisement for its products so that it can create hype for a product among the target audience. When this strategy is used optimally, the sales for a specific product can reach to an utterly new level.
For example, Apple has enticed its customers to a level that its customers are always seeking for a new version of their products. People are always crazy about Apple products as it has earned its name in the people’s eyes that it doesn’t even need marketing efforts on the level that other brands do. It is a perfect example of pull marketing.
Also, another factor to bear in mind while learning about Pull marketing is that only well established and reputable brands should opt for this strategy. For the newly established or less known brands, push marketing works the best. Also, another aspect of pull marketing worth noticing is that your goal is to reach as many people as possible.
On the other hand, pull marketing can lower down the potential sales of a small business. Suppose your brand is only a few months old in the market, and very fewer customers know about you. Customers haven’t even developed little trust over your brand, and if you try to use a pull marketing strategy to promote your services, then you might invest a lot of money in ads to temp people for your services. However, as they don’t even know about your brand, very fewer people are likely to make a purchase.
It is best for you to hand your products or services to the resellers or wholesalers. They will strategically provide your finished products to the consumer directly.