Approximately half of the small businesses are already taking advantage of pay-per-click (PPC) advertising. Are you?
PPC enables businesses to reach a potential customer base online, and without it, you might be missing out on potential sales. Actually, it might be possible that your competitors are snatching those consumers.
However, you mustn’t rush into PPC without making a solid plan. Otherwise, an incompetent PPC campaign management will not only fail but also cost you your valuable money and time.
To ease this process for you, we are going to discuss the skills needed to run a successful PPC campaign. With these useful tips, you will be able to avoid any wastage of time or money and, instead, start boosting your ROI.
What Is PPC?
You need to understand PPC truly in order to utilize its full potential properly.
PPC is pay-per-click, and as the name suggests, each time someone clicks on your PPC ad, you pay for digital marketing. Although you might want to consider a brand awareness campaign where you will be paying on the basis of the number of people seeing your ad.
PPC ads can come up on Google SERPs, social media platforms, and other websites. Contrary to SEO, PPC will enable you to produce rapid results. You can get your PPC ads up within a day. Whenever a person clicks on your ad, he/she will be directed to a landing page on your company’s website.
From there onwards, you’ll have the opportunity to convert this visitor into a buyer.
You can choose from different ad styles in PPC marketing. You can create a campaign on the basis of specific goals also. For instance, you can start a PPC campaign to build brand awareness, boost website traffic, or increase conversions.
Some common reasons why brands utilize PPC marketing are:
- Expanding reach
Google processes approximately 50,000 searches per second. That’s around 4.3 billion searches in a day!
When a person searches a query related to your products or services, you can appear on their screen using PPC marketing.
With traditional advertising methods such as billboards or banners, it is harder to ensure that you appear in front of the right customer at the right time. But with the right PPC management, you can use targeting to expand your reach. In this way, it is more likely that you will appear in front of your ideal audience.
- Make changes easily
Unlike print advertising, where once your banners or flyers are sent, you cannot make any changes; in PPC advertising, you have full control. You can make changes in your ad, landing page, or even your budget with your phone or PC.
You will be in complete control of every detail. For instance, if you want to withhold more of your entire marketing budget for one campaign, you can do so within a few clicks. Now the power to make these changes quickly can help you save money.
- Utilize precise targeting
Is selling your products or services to a specific audience demographic your main focus? The more compact your audience is, the better you can personalize your PPC ads. Using personalized ad language can help you appeal more to your target audience.
PPC Marketing enables you to utilize precise targeting. For example, you can target an audience based on gender, age, income, or even the type of sites they visit. You can also display specific ads to smaller audience groups.
Precise targeting allows you to appeal to your target audience, thus, increasing your chances of inspiring a sale.
6 Tips To Run An Effective PPC Ad
Now that you know what PPC is and how it can benefit your business, it’s time to dive into the details of the skills you need for effective PPC ads management.
Start by ensuring that your website is optimized for mobiles. Since most of the users use their phones to search on Google, you need to make sure that your landing page works fine on smaller screens.
You can find out whether your website is optimized or not by using a tool such as Google’s mobile-friendly test. Moreover, you might also want to check your site’s loading speed. If your website takes too much time in loading, your visitors might leave, and this can cost you some valuable conversions.
- Adding negative keywords
Your PPC Ads might sometimes appear for some totally irrelevant searches. But still, you will be paying for those searches.
Therefore, you must examine your search queries often. Next, convert these irrelevant searches into negative keywords. Adding these into your negative keyword list will enable you to minimize wasted expenses.
- Target audience
Before you begin with your PPC ad campaign, you must know every possible thing about your target audience. In case you have a vast audience, trying breaking them into smaller consumer personas. Then you can make targeted ads for each of them.
Visitors coming through PPC ads have 50% more probability of buying than the organic visitors coming through searches. But to attract potential customers, you must utilize targeting settings. Most of the marketers running a PPC ad for the first time make the mistake of targeting using keywords only. Modifying your targeting enables you to boost your conversions and minimize wasted costs.
Remarketing your ads provides you with the opportunity of a second chance with your previous site visitors. If you were unable to make a sale during the first time, remarketing could help you encourage your consumers back.
Do not forget to create a remarketing list when you start your first PPC campaign. Once this list expands, you can begin remarketing your ads to boost conversions.
- Ad extensions
Utilizing ad extensions can help your PPC campaign to stand out from others. For instance, you can display your business contact number or location at the bottom of your ad.
Using these ad extensions can help you in increasing clicks on your ads, which in turn will boost your conversions.
- Analyze and Adjust
Reviewing your data is a crucial step to run a successful PPC ad campaign. Analyze which campaigns are producing more results and which ones are struggling even to reach your target audience.
Then, you can make adjustments based on your analysis. Repeat this activity often and keep optimizing your campaigns to enhance your ROI.
With the right PPC campaign management, you will be able to expand your reach, boost conversions, and grow your business. These six steps will help you run a successful campaign. So what are you waiting for? It’s time to build your business using digital marketing! We hope this information helps.