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SEO

Understanding Subdomain vs. Subdirectory: Which Is Best for SEO?

In the SEO world, one of the biggest controversies is Subdomain vs. Subdirectory. Which one works best for SEO? Does it really matter? If a blog is currently hosted on your subdomain, should you shift it into a subdirectory? What is Google’s stand on this? These were just a couple of questions picked from the […]

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Social Media

YouTube May Introduce Autoplay Controls Inside the Video Player for Desktop Users

A couple of months ago, YouTube had revamped the video streaming experience for Android and IOS users, and it is now back with another exciting update. Google’s most popular video streaming service, YouTube, has begun displaying the autoplay toggle inside the video player on desktop devices. Presently, YouTube’s autoplay toggle lies in the right-hand sidebar […]

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SEO

Crowd Marketing: A Rarely Used Link Building Method for Higher Google Rankings

Crowd marketing is one of the most overlooked link building tactics that give you a competitive advantage in Google search rankings. It is generally referred to as forum marketing or community marketing as the links come from there only. Today only 2% of marketers are using crowd marketing to rank higher on Google. Therefore, you […]

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Social Media

4 Main Reasons Why Businesses Should Use Instagram Ads

Today, Instagram ads are a crucial component of your overall digital marketing strategy. The reason is that Instagram is one of the top social networking sites powered by Facebook, one of the largest internet companies in the world. However, you might be wondering what is it that makes Instagram ads so great first of all? […]

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Digital Marketing

10 Smart Content Proofreading Hacks to Catch More Avoidable Errors

Generally, content proofreading and editing are two different tasks, and that’s the way we like to treat both activities. Nevertheless, the creative advantages of a steady content proofreading process outdo the typical definition of proofreading. Present-day writers can cash in on proofreading to keep away from the common extremes of being too little or too […]

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Digital Marketing

3 Key Points to Consider for Your PPC Leads

Are your paid search campaigns generating leads but not sales? Are the lack of conversions got you questioning your investment’s worth? If yes, then you’re at the right place! In this blog, we will explore three important considerations if your lead generation campaigns aren’t performing the way they should. Let’s dive into a little depth […]

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SEO

Impact of Misspelled Keywords on SEO

As Google continues to update its algorithms in order to offer a better search experience to users, it gives rise to some important questions regarding the strategies that were once considered best practices for SEO, whether or not they still work. This blog will address one such question today – targeting misspelled keywords, which was […]

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SEO

Are Keyword-Heavy Titles Not Against Google’s Guidelines?

There is a bit of confusion surrounding keyword-heavy titles and descriptions, and Google’s John Mueller has clarified it as a common practice that does not violate the search engine’s webmaster guidelines. Recently, during Google Search Central SEO live stream, this topic was addressed. An SEO professional told Mueller that very often, they see small businesses […]

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SEO

A Short Guide to Integrating Cybersecurity Into Your SEO Strategy

All websites need to be secure, and when it comes to malicious attacks, there are no “too insignificant” or “too useless” sites. Every site is equally vulnerable to such threats and in need of apt security. Online businesses are entirely focused on higher SEO rankings for their online reputation as well as the bottom line. […]