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Digital Marketing

Digital Marketing vs. Social Media Marketing: What’s the Difference?

Many people use social media marketing and online marketing interchangeably as they think that promoting the brand in various social media networks is what people say online marketing; it is just a branch of it.  Internet marketing is a broad field that includes all kinds of marketing practices that a business performs via digital devices. […]

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Digital Marketing

How to Optimize Your Content for Multiple Search Engines

Google is the leading search engine, and there is no doubt that it values your precious content more than any other search engine. However, it doesn’t mean other search engines are not worth posting your content. Instead, when you only target your customers through Google, you miss a lot of potential clients on other popular […]

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Digital Marketing

7 Dos and Don’ts for Managing PPC Program

Due to the notable imbalance in the economy in recent weeks, many companies and businesses temporarily closed their PPC marketing agencies and taking charge of their PPC ads. Now, no matter you have managed PPC campaigns in the past or not, things are now different than what was it used to be a year ago. […]

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Digital Marketing

LinkedIn Enables Its Users to Include Polls to Posts

LinkedIn is reportedly developing a new feature for its users that will allow them to add polls to their posts effortlessly. Jane Manchun Wong revealed this new LinkedIn feature, who is an expert in locating unreleased programs with the help of reserve engineering apps.  He recently shared a screenshot showing how the LinkedIn Polls will […]

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Digital Marketing

Instagram Introduces New Call-to-Action Stickers for Delivery & Gift Cards

Instagram is releasing an innovative tool for businesses that can be utilized for promoting food delivery as well as gift card purchases. This new feature will work in the Stories section. Following the COVID-19 epidemic, businesses and general public around the world are experiencing a plethora of economic issues. The company has released this new […]

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Digital Marketing

5 Most Desired Transferable Skills in Digital Marketing

Expert digital marketers are smart enough to keep themselves updated with new tactics and updated in their profession.  In case you are an online marketer, and you have not updated yourself with the current trends and real-time marketing rules, then you might not be able to upgrade your career. It is indeed important for an […]

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Digital Marketing Marketing

How to Identify Fake Social Media Accounts

The deceptions of fake social media accounts are getting high day by day and the issue is the primary concern for social influencers and famous personalities, as the false accounts are shown on the global mainstream media. Adweek and The New York Times have both completed several articles about social media fake and false accounts […]

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Digital Marketing

How to Design Instagram Monthly Reports?

Do you get confused with your messy Instagram report every month while explaining to your clients about the monthly campaign? If so, then you need to take the Instagram monthly reports seriously. If you are facing difficulties in creating Instagram monthly reports for your clients, then make sure to follow the practical guide to create […]

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Digital Marketing

CPA Marketing: What is it and its Worth in 2020

CPA Marketing is a kind of affiliate marketing in which marketers promote products or services of a brand or business with their potential consumers. The term CPA stands for cost per acquisition or cost per action. It is pretty simple to understand so let’s take a quick example to understand it: Suppose you as an […]

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Digital Marketing

Top 5 Digital Marketing Books to Perk Up Your Knowledge

Online marketing is a dynamic space, and it is a field that constantly upgrades. The marketing professionals need to keep up with the latest trends, marketing policies, rules, and laws as well as business strategies. If you keep yourself up-to-date with the marketing trends and thriving strategy, then you can take your marketing career to […]