Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video […]
Category: Digital Marketing
Decoding the period between a customer’s first interaction with your brand and the time when the actual purchase is made has always been a challenging task for marketers. Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s […]
Perform a Google search for “Artificial Intelligence,” and you’ll see billions of results popping up on your screen, displaying a marketplace controlled by AI applications. From healthcare, finance, education to marketing, retail and e-commerce, and even web development, all industries have begun adopting artificial intelligence. As a matter of fact, some research studies anticipate that […]
CTR or Click-Through Rate matters a lot for digital advertisers. In the majority of the PPC ad networks, such as Google Ads, Facebook Ads, and Bing Ads, the click-through rate helps in determining the ad rank as well as the cost-per-click of your ad. For example, in Google Adwords, the more your CTR is, the […]
Customer touchpoints are particular places in the buyer journey where potential, as well as existing customers, interact with your brand. Now, these touchpoints might involve direct interactions like getting a product demonstration from your sales team or indirect interactions like reading a blog published on your website. Every customer touchpoint directly affects your overall customer […]
In digital advertising, it looks like the industry can’t afford its own standards when it comes to real transparency. From brands to agencies to platform vendors, all parties say that transparency in brand-suitable placements and fees are fundamental values, but their actions leave these views somewhat pointless. From a brand’s point of view, the concept […]
There has been too much buzz this year around the topics – Data Privacy and Data Protection. Considering the events that took place during the recent years, it is understandable why questions are being raised regarding consumers’ personal data security. All these happenings altogether have pressurized businesses to become more transparent, responsible, and accountable when […]
Have you just started your PPC journey? This is one of the most interesting spheres in marketing, and it is ever-changing and evolving. However, when you first step into this world, there are a few things you must be aware of (well, at least we wish somebody told us about them). When you are new […]
The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for […]
Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become […]