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Marketing

How to Build a High-Converting Email Funnel?

No matter what type of business you own and within what industry, you need constant sales. To run a business smoothly, you require consumers who do not just buy once or twice from you, but who come back often for more. In a nutshell, your business needs those valuable prospects on your side. Although being […]

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Marketing

10 Steps to Create an Email Newsletter People Will Actually Read

Email Marketing is incredible, it really works! It is one of the best ways to keep your audience engaged and stay at the top of their minds, and for the majority of the marketers, this will sound familiar. But to utilize the true power of email marketing, one needs to understand the psychology behind it. […]

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Marketing

Determining the Perfect Marketing Budget For Your Company

We are well aware of the fact of how important marketing is when it comes to growing your business. You have a great idea, but you do not know how to convey it to your audience. Marketing is there. You want to widen your reach; marketing will take care of it. You want brand recognition, […]

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Marketing

How Does PR Help in Brand Building?

When it comes to building a brand, PR should not be considered secondary to advertising. The time has changed, and now publicity makes a brand while advertising maintains it. No doubt that the PR toolkit contents are continuously changing. Communication channels have been developing as per the consumer requirements. In the current scenario, more and […]

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Marketing

Your Complete Guide to Product Packaging Design

The packaging is the first thing we see in a product when it arrives. So, it is essential the packaging goes in line with the product and maintains its essence. Product Packaging Design is the exterior design of a commodity. While choosing a product packaging design, we have plenty of options such as graphics, fonts, […]

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Marketing

What Is Customer Service ROI and How to Measure It?

Departments are usually divided into profit centers and cost centers in the business world. Where profit centers are bound to produce direct profit for the company, cost centers refer to the part which does not directly generate profit and costs money to the company to operate. Due to limited funding, businesses often distribute more money […]

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Marketing

What is Paid Media: Definition, Types, Benefits, and Goals

In short, Paid Media is the paid advertisement of a brand or its products on a publisher and media channel.  It helps a business to share its message with the target audience and promote their services. In other words, when a business pays for the ad space on a media platform or a site to […]

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Marketing

In-Person Marketing to Social Media Events: How to Adapt to the Change?

End of in-person communication due to the ongoing global outbreak has forced many marketers to adapt and implement innovative methods to keep their in-person marketing events going. Nowadays, most nations are following social distancing to prevent potential health risks, and this has affected the whole world’s business landscape.   Every kind of travel related to any […]

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Marketing

Push vs. Pull Marketing: Everything You Need to Learn

The Push Marketing The push sales promotional technique stands for using an organization’s sales force as well as business promotion practices to push your products at the front of your customers. It includes encouraging business mediators to push the services or products with sharing platforms to the final customer.  This might also include pushing products […]

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Marketing

Top 5 Marketing Trends of 2020: What They Tell Us?

Getting aware of a massive upcoming change can be challenging, and it is much similar to select the best wave to surf prior it is starting to form. Even the best trend-spotters have experienced a situation in which they say an iconic phrase, “I didn’t see that coming.” These days, some trends become pretty apparent […]