Diversity Marketing, also called in-culture marketing, is a method of marketing that focuses on specific groups of people and communities as a channel to reach a target audience for a business instead of putting the same marketing strategy to all people. In diversity marketing, the brand does not think that culture only has one common […]
Category: Marketing
It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing. This means if you are able to make […]