E Global Soft SolutionsAs Google continues to update its algorithms in order to offer a better search experience to users, it gives rise to some important questions regarding the strategies that were once considered best practices for SEO, whether or not they still work. This blog will address one such question today – targeting misspelled keywords, which was […]
There is a bit of confusion surrounding keyword-heavy titles and descriptions, and Google’s John Mueller has clarified it as a common practice that does not violate the search engine’s webmaster guidelines. Recently, during Google Search Central SEO live stream, this topic was addressed. An SEO professional told Mueller that very often, they see small businesses […]
All websites need to be secure, and when it comes to malicious attacks, there are no “too insignificant” or “too useless” sites. Every site is equally vulnerable to such threats and in need of apt security. Online businesses are entirely focused on higher SEO rankings for their online reputation as well as the bottom line. […]
Website optimization for more traffic, profit, and conversions is a crucial part of SEO. Today, success means to go beyond just having a sleek and tidy website design, which in fact can be an obstruction with regard to the way search engines see and crawl your site. Standard flat website structure is always a popular […]
Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience. Plus, this year, stats show how relevant mobile devices have become […]
This year has seen a tremendous shift in consumer behavior considering the shorter than normal shopping season, uncertainty surrounding last-mile delivery, and the continuing health concerns; the reason is quite evident. Keeping in mind how widespread and enduring this pandemic has turned out to be, none of us could have possibly imagined the circumstances we […]
The world of SEO is complicated. There are many websites being outranked by the competitor sites that have lesser backlinks and content than them. All they want to find out is the “why” behind this and how they can win those search rankings. There is a lot of confusion surrounding the backlinks, and many SEOs […]
Over the last couple of years, some SEO old hands have announced loud and clear that PageRank Sculpting does not exist anymore. But they got it all wrong. In reality, larger websites have more PageRank, and therefore PageRank Sculpting can be done more effectively. PageRank still matters in Google, and its algorithms are used to […]
Similar to the other facets of brand positioning and digital marketing, Search Engine Optimization is an ever-evolving game. Considering the numerous moving parts and progressing trends, it’s no surprise why brands today struggle in determining which of their decisions might hurt their SEO and which ones won’t. While one day, a particular type of activity […]
CRO or Conversion Rate Optimization fits in perfectly with most of the marketing channels. However, we don’t usually see it getting included in SEO campaigns, which is a big mistake that marketers and companies often make. While Search Engine Optimization and Conversion Rate Optimization have specific roles to play, when employed together, they can also […]