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Social Media

13 Best Practices For Social Media Security

On hearing the term “social media threats,” most of the people can only think as far as to fake accounts, trolls, fake followers that are bought online, or maybe the fake news and accusations that go viral in seconds across social media platforms. However, in this process, what is most often forgotten is social media […]

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Social Media

Facebook to Start Promotion of Groups Content In News Feeds And Web Searches

Social media giant Facebook announced on Thursday that it would begin promoting public Facebook Groups’ content in the news feeds of users as well as in the SERPs, disregarding requests by watchdog groups to restrict the algorithmic group recommendations before the US elections coming up next month. The head of the Facebook app, Fidji Simo, […]

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SEO

4 Common SEO Issues: How to Detect & Troubleshoot Them Before It’s Too Late

It’s not just the job but also should be the goal of every SEO professional to make sure they do everything necessary to keep things up and running and stay current with their site’s content. Search engines never rest. They constantly crawl websites to update their index. SEO mistakes can occur at any moment. However, […]

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Digital Marketing

Importance of Patience in Digital Marketing

Agencies often come across situations where it appears like digital marketing is not influencing their client’s business directly or simply their bottom line in particular. When this happens, the first idea that pops up in their minds is to change the complete strategy or perhaps hunt through LinkedIn to find a digital marketing sorcerer with […]

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Digital Marketing

Long-Form vs. Short-Form Content – Everything You Need to Know

All of us are familiar with the importance of building a robust content strategy and how it can exponentially grow our website when done right. However, in the world of content marketing, there are also multitudes of misconceptions. At some point or the other, you must have received the advice that each content on your […]

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Digital Marketing

All About Evergreen Content and How to Create It

If you aren’t utilizing evergreen content on your website, the chances are that you are missing out on invaluable organic traffic from search engines. It is a well-known fact that content is one of the top-ranking factors of Google, and it is indeed a crucial part of your SEO strategy. However, when it comes to […]

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Social Media

What’s New on Instagram: Top Must-Know Updates & Features

Do you love using Instagram too? Are you aware of the latest features and updates that the app has rolled out recently? Social media platforms grow so rapidly, especially Facebook and Instagram, who keep introducing new updates every now and then. Keeping a tab on these enhancements play a vital role in helping you stay […]

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Digital Marketing

The History and Evolution of Digital Marketing

With the technology advancing continuously and our unbreakable bond with it, marketing has had to withstand and keep up with the progressions, especially over the last three decades. From the Sales Era witnessing the invention of the telephone, briskly followed by the emergence of TV and Marketing Department Era to the Marketing Company Era witnessing […]

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SEO

A Step-by-Step Guide to Optimizing Images for SEO

Images play a crucial role in making sure that your content is easy to access, looks more appealing, and engages your audience well. However, apart from all these, there is one aspect where it plays an equally important role, i.e., SEO. For the starters, images provide search engines with more important contextual information. Secondly, optimized […]