Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience. Plus, this year, stats show how relevant mobile devices have become […]
Author: E Global Soft Solutions
Amidst the rising concerns for data privacy and new measures being taken to ensure it, the sales department is still struggling to discover the right accounts, get to know their consumers, and create better sales plans. And for all that, they need data – accurate and reliable data to be precise. In the middle of […]
Popular social media giant Instagram has introduced a new “Live Rooms” feature allowing users to add up to three users in their Live video. This new feature is aimed at the content creators who will be able to gain better engagement and grow their following by going live with multiple guests. The company was testing […]
In this digital era, Twitter can be an excellent marketing channel to drive traffic and generate leads. As a matter of fact, a good majority of Twitter users follow their favorite small businesses online. Even the big brands like Google and Amazon have official Twitter accounts and boast a massive following on the platform. Undeniably, […]
Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video […]
Being a small business owner, you might find yourself thinking about whether marketing is more critical or sales. Or whether you should pour more money into your marketing efforts or employ an iconic sales team. Honestly, we have tried our hands at both to expand our business, so we are savvy about capitalizing on both […]
Decoding the period between a customer’s first interaction with your brand and the time when the actual purchase is made has always been a challenging task for marketers. Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s […]
Social media giant Facebook is back again with another striking feature called “Drives.” It’s not the cloud storage service type of drive; it’s in the sense of “food drive,” “clothing drive,” etc. Today, the platform has introduced a US-only feature to enable the users to collect as well as donate items like food, clothes, and […]
A vast portion of product purchases is being made online today, and thanks to this pandemic for boosting this number. The number of people using the internet is increasing continuously, and at the same time, tech companies are progressively developing more new ways to merge the digital world into shopping. Thus, it is quite logical […]
This year has seen a tremendous shift in consumer behavior considering the shorter than normal shopping season, uncertainty surrounding last-mile delivery, and the continuing health concerns; the reason is quite evident. Keeping in mind how widespread and enduring this pandemic has turned out to be, none of us could have possibly imagined the circumstances we […]