The world of SEO is complicated. There are many websites being outranked by the competitor sites that have lesser backlinks and content than them. All they want to find out is the “why” behind this and how they can win those search rankings. There is a lot of confusion surrounding the backlinks, and many SEOs […]
Author: E Global Soft Solutions
Google’s popular video streaming platform, YouTube, has recently rolled out new Terms of Service, which will be made effective by the end of the next year in all regions. As of now, the platform is rolling out the update on a limited number of channels starting with the US. According to the new update, the […]
Instagram is one of the most popular social media platforms that people today love to spend time on. However, if you have been keeping up with it recently, you must have noticed it has introduced many changes over a relatively short period. But the latest update has turned out to be a disaster (we guess […]
Data-driven marketing involves marketing teams leveraging bulk data to create effective strategies. They analyze this data, which helps them in understanding the customer preferences and the wider trends that may affect their marketing campaign’s success. Data-driven marketing puts consumer data in the leading position to make sure each and every marketing effort aligns with customer […]
Being a part of this industry, we all know that content can easily influence consumer behaviors. Simply because every potential customer landing on your website is either looking to purchase a product or trying to find a solution to their problem. In both instances, the company can influence their action using content to guide them […]
Perform a Google search for “Artificial Intelligence,” and you’ll see billions of results popping up on your screen, displaying a marketplace controlled by AI applications. From healthcare, finance, education to marketing, retail and e-commerce, and even web development, all industries have begun adopting artificial intelligence. As a matter of fact, some research studies anticipate that […]
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A Short Guide to PageRank Sculpting
Over the last couple of years, some SEO old hands have announced loud and clear that PageRank Sculpting does not exist anymore. But they got it all wrong. In reality, larger websites have more PageRank, and therefore PageRank Sculpting can be done more effectively. PageRank still matters in Google, and its algorithms are used to […]
Similar to the other facets of brand positioning and digital marketing, Search Engine Optimization is an ever-evolving game. Considering the numerous moving parts and progressing trends, it’s no surprise why brands today struggle in determining which of their decisions might hurt their SEO and which ones won’t. While one day, a particular type of activity […]
CTR or Click-Through Rate matters a lot for digital advertisers. In the majority of the PPC ad networks, such as Google Ads, Facebook Ads, and Bing Ads, the click-through rate helps in determining the ad rank as well as the cost-per-click of your ad. For example, in Google Adwords, the more your CTR is, the […]
Customer touchpoints are particular places in the buyer journey where potential, as well as existing customers, interact with your brand. Now, these touchpoints might involve direct interactions like getting a product demonstration from your sales team or indirect interactions like reading a blog published on your website. Every customer touchpoint directly affects your overall customer […]