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News Social Media

Everything You Need to Know About the Instagram “Copyright Infringement” Scam

During the last couple of weeks, many people (which includes celebrities) have fallen prey to a scam called “Instagram Copyright Infringement.” The fraudsters have been impersonating Instagram Help Centre officials and getting their hands on personal user information. The most recent celebrity who has fallen prey to this scam and thus lost access to her […]

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News Social Media

Instagram Desktop Version Is Testing Out a New Layout for “Stories”

In 2020, the Facebook-owned social networking site Instagram introduced some significant changes to its platform. From the release of Vanish Mode, Reels to enhancements in Instagram Live, and the integration of Instagram DMs with Facebook Messenger, these modifications and additions have indeed contributed towards improving the user experience and app usage. Once again, this popular […]

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Social Media

YouTube May Introduce Autoplay Controls Inside the Video Player for Desktop Users

A couple of months ago, YouTube had revamped the video streaming experience for Android and IOS users, and it is now back with another exciting update. Google’s most popular video streaming service, YouTube, has begun displaying the autoplay toggle inside the video player on desktop devices. Presently, YouTube’s autoplay toggle lies in the right-hand sidebar […]

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Social Media

4 Main Reasons Why Businesses Should Use Instagram Ads

Today, Instagram ads are a crucial component of your overall digital marketing strategy. The reason is that Instagram is one of the top social networking sites powered by Facebook, one of the largest internet companies in the world. However, you might be wondering what is it that makes Instagram ads so great first of all? […]

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Social Media

LinkedIn Launches “Sales Insights” to Offer More Reliable Market Data

Amidst the rising concerns for data privacy and new measures being taken to ensure it, the sales department is still struggling to discover the right accounts, get to know their consumers, and create better sales plans. And for all that, they need data – accurate and reliable data to be precise. In the middle of […]

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Social Media

Instagram Rolls Out Live Rooms in India to Help Content Creators Gain More Engagement

Popular social media giant Instagram has introduced a new “Live Rooms” feature allowing users to add up to three users in their Live video. This new feature is aimed at the content creators who will be able to gain better engagement and grow their following by going live with multiple guests. The company was testing […]

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Social Media

4 Ways Twitter Ads Are Perfect to Grow Your Small Business

In this digital era, Twitter can be an excellent marketing channel to drive traffic and generate leads. As a matter of fact, a good majority of Twitter users follow their favorite small businesses online. Even the big brands like Google and Amazon have official Twitter accounts and boast a massive following on the platform. Undeniably, […]

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Marketing

Understanding Marketing vs. Sales: Which One Is Best for Your Business

Being a small business owner, you might find yourself thinking about whether marketing is more critical or sales. Or whether you should pour more money into your marketing efforts or employ an iconic sales team.  Honestly, we have tried our hands at both to expand our business, so we are savvy about capitalizing on both […]

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Social Media

Facebook Launches ‘Drives’ to Help Users Donate and Collect Essentials for the Needy

Social media giant Facebook is back again with another striking feature called “Drives.” It’s not the cloud storage service type of drive; it’s in the sense of “food drive,” “clothing drive,” etc.  Today, the platform has introduced a US-only feature to enable the users to collect as well as donate items like food, clothes, and […]

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Social Media

How Social Media Influences Consumer Purchasing Decisions

A vast portion of product purchases is being made online today, and thanks to this pandemic for boosting this number. The number of people using the internet is increasing continuously, and at the same time, tech companies are progressively developing more new ways to merge the digital world into shopping. Thus, it is quite logical […]