On hearing the term “social media threats,” most of the people can only think as far as to fake accounts, trolls, fake followers that are bought online, or maybe the fake news and accusations that go viral in seconds across social media platforms. However, in this process, what is most often forgotten is social media […]
Category: Marketing
Social media giant Facebook announced on Thursday that it would begin promoting public Facebook Groups’ content in the news feeds of users as well as in the SERPs, disregarding requests by watchdog groups to restrict the algorithmic group recommendations before the US elections coming up next month. The head of the Facebook app, Fidji Simo, […]
Do you love using Instagram too? Are you aware of the latest features and updates that the app has rolled out recently? Social media platforms grow so rapidly, especially Facebook and Instagram, who keep introducing new updates every now and then. Keeping a tab on these enhancements play a vital role in helping you stay […]
Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or […]
If you also love to keep up with the Instagram world, just like us, you must have noticed that the app recently launched its new feature – Instagram Guides. Ever since its launch, there has been quite a buzz around it. This new feature enables the sharing of curated and scrollable content. Users can now […]
The combined interactions that an individual customer has with your brand form the overall customer experience. It includes every touchpoint the customer has with your company, mapping the whole customer journey. Customer Experience Marketing or Experiential Marketing is the practice of enhancing consumer experience through engagement. Here, the customers are at the center of the […]
Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care. Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional digital marketing strategies to assure […]
The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to […]
If you are not utilizing hashtags, you are dismissing a key method of growing your social media following. Social media users have been using hashtags for years to get more likes on their posts (#sundayfunday, anyone?). Even today, these hashtags are proving useful to businesses who are looking forward to expanding their reach and followers. […]
When more than one brand offers a similar kind of product, each of these brands only receives a percentage of the total sales of that particular type of product. This percentage is also known as “market share.” Any action to take away some of the market shares from one brand to bring to another is […]