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News

Lockdown 4.0 Highlights: Restrictions & Relaxation

On May 17th, 2020, the Centre announced another lockdown extension for two weeks. Lockdown 4.0 came into effect this Sunday midnight and will continue till May 31st. Despite all the preventive measures taken by the government, the coronavirus outbreak has now crossed the 1 lakh mark with a death toll at 3163, surpassing China’s tally. […]

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Technology

15 Tips to Become a Creative Graphic Designer

Designing is all about creativity, and being a Graphic Designer makes you a creative artist. In this profession, you will find an excellent mix of creativity and technology. But often, due to time crunch, creativity has to step back, and presenting inspired designs seems like a better option to satisfy your clients. As a graphic […]

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Marketing

Your Complete Guide to Product Packaging Design

The packaging is the first thing we see in a product when it arrives. So, it is essential the packaging goes in line with the product and maintains its essence. Product Packaging Design is the exterior design of a commodity. While choosing a product packaging design, we have plenty of options such as graphics, fonts, […]

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Marketing

What Is Customer Service ROI and How to Measure It?

Departments are usually divided into profit centers and cost centers in the business world. Where profit centers are bound to produce direct profit for the company, cost centers refer to the part which does not directly generate profit and costs money to the company to operate. Due to limited funding, businesses often distribute more money […]

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Marketing

What is Paid Media: Definition, Types, Benefits, and Goals

In short, Paid Media is the paid advertisement of a brand or its products on a publisher and media channel.  It helps a business to share its message with the target audience and promote their services. In other words, when a business pays for the ad space on a media platform or a site to […]

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Digital Marketing

PPC Ads: How to Rocket Online Sales in 3 Effective Steps

Following the pandemic, people are following social distancing and staying at home to prevent possible health risks. This has affected the way people purchase things and goods as currently due to lockdown; people are making an online purchase. Now the question is, Do your business appears in front of your customers’ eye when they search […]

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Marketing

In-Person Marketing to Social Media Events: How to Adapt to the Change?

End of in-person communication due to the ongoing global outbreak has forced many marketers to adapt and implement innovative methods to keep their in-person marketing events going. Nowadays, most nations are following social distancing to prevent potential health risks, and this has affected the whole world’s business landscape.   Every kind of travel related to any […]

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Marketing

Push vs. Pull Marketing: Everything You Need to Learn

The Push Marketing The push sales promotional technique stands for using an organization’s sales force as well as business promotion practices to push your products at the front of your customers. It includes encouraging business mediators to push the services or products with sharing platforms to the final customer.  This might also include pushing products […]

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Digital Marketing

Digital Marketing vs. Social Media Marketing: What’s the Difference?

Many people use social media marketing and online marketing interchangeably as they think that promoting the brand in various social media networks is what people say online marketing; it is just a branch of it.  Internet marketing is a broad field that includes all kinds of marketing practices that a business performs via digital devices. […]

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Technology

Digital Transformation: You Only Need Your Talent, Not Technology

The biggest impact of the present Covid-19 outbreak would be the surge of data-enabled services in our business life. We expect digital transformation to become an even larger essential element for organizations in the near future. Many people think that digital transformation is more focused on technology, but most cases tell that it is more […]